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Grupo Pereira, owner of brands such as Fort Atacadista and Comper, has revealed its ambitious expansion plan, with billion-dollar investments over the next three years. The company, which is celebrating 62 years of history, is set to double in size by 2027, opening new stores and consolidating its leadership in the retail sector!
During the celebration of the 25 years of Fort Atacadista , in the city of Joinville, the Pereira Group announced a billion-dollar investment of between R$700 million and R$900 million per year until 2027. This amount should reach the mark of $ 2,7 billion over three years, with the aim of opening 40 new stores, maintaining an average of 12 annual openings, according to the ncstotal website.
The commemorative event brought together the six Pereira brothers, heirs of the group founded by Ignacio and Hiltrudes Pereira , in addition to important figures, such as the senator Ivete Appel da Silveira, who participated in the opening of the chain's first store 25 years ago.
"Our history is mixed with Brazil", declared the group's president, Beto Pereira , highlighting the fundamental role of Fort Atacadista in the company's expansion to the Midwest and other regions of the country. For him, success is directly linked to constant innovation and focus on consumer needs, which “is always changing, evolving and demanding more".
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Billion Dollar Investment: Growth, Jobs and New Markets
With a clear growth strategy, the Pereira Group wants to consolidate its presence in states such as Santa Catarina, Mato Grosso and Mato Grosso do Sul, while planning to expand into new markets such as Sao Paulo and Rio Grande do Sul. "We want to grow around 20% per year", explained the group's director, Lucas Pereira Santiago , son of Irani Pereira. He explained that the group already has stores in São Paulo and Rio Grande do Sul and that new units are planned for these states.
This expansion not only increased the presence of Fort Wholesaler and buy , but also had a direct impact on job creation. Lucas Pereira revealed that the company should close 2024 with almost 22 thousand employees , but that number should jump to 25 thousand or even 27 thousand with the opening of new stores by 2027.
Fort Atacadista: Success in the wholesale model
O Fort Wholesaler has stood out in the attack model, which mixes the sale of large volumes with low prices, attracting both end consumers and small traders. Currently, the network has 60 stores spread across different Brazilian states, and the plan is to continue expanding.
At the event to celebrate the 25 years of Fort Atacadista , Beto Pereira highlighted that the group has always believed in the potential of wholesale retail. "Brazilian consumers want savings, but they also demand quality. And that's where Fort comes in: we offer the best of both worlds.. "
Furthermore, the Pereira Group is also investing in other fronts, such as the expansion of the supermarket chain buy and strengthening its operations in pharmacies with the AlwaysFort . The most recent debut was a modern Comper unit in Várzea Grande, Mato Grosso, signaling the company's ongoing commitment to innovation in the retail sector.
Social responsibility: a legacy of generations
Behind all the commercial success, the Pereira Group has always maintained a strong commitment to social responsibility. Since its beginnings, when Mrs. Trude e Ignacio Pereira appeared in the company in interior of Itajaí, Santa Catarina, the group has invested in social, cultural and environmental projects.
"My grandmother always believed that part of what you earn should be given back to society.", stated Lucas Pereira , remembering the charitable actions that a family has carried out over the years. The group continues this legacy, supporting various social and environmental initiatives, such as protection of mares and support for educational and cultural institutions.
A future of growth and impact
With a billion-dollar investment in sight and a robust expansion plan, the Pereira Group is preparing for a future of continued growth. With the opening of new stores, the creation of thousands of jobs and an increasingly strong presence in Brazil, the company reaffirms its commitment to innovation, social responsibility and meeting the needs of its consumers.
In the coming years, the Fort Wholesaler and other brands of Pereira Group promise to continue being prominent players in the sector Brazilian retail, with a role that goes far beyond business, contributing to the country's social and environmental development.
Hello! I am part of this family, I really need to get up, there is an opportunity to help a relative. I said Claudio Augusto Pereira.