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New Contract with Portobello Strengthens Petrobras’ Role in the Free Natural Gas Market in Santa Catarina and Raises the Energy Efficiency of the State’s Largest Ceramic Industry.
Petrobras has taken another strategic step in expanding its operations in the free natural gas market by closing a contract with Portobello, an industrial leader in the ceramic segment and the largest consumer of natural gas in Santa Catarina.
The partnership marks the state-owned company’s debut in direct supply to the ceramics sector, consolidating its presence in the state’s free market and reinforcing its commitment to more competitive and secure energy solutions.
Petrobras Enters the Ceramics Sector
Petrobras’ presence in the ceramics sector marks a new phase of commercial diversification for the company.
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Portobello, which holds significant relevance in the Santa Catarina economy, will now benefit from direct supply from the state-owned company, strengthening its energy matrix with a secure and efficient source.
“We are in the process of expanding and consolidating our customer portfolio in the free natural gas market. The new contracts that have been signed, like this one, with Petrobras entering as a supplier in a new sector, show that we are on the right path,” stated Álvaro Tupiassu, Executive Manager of Gas and Energy at Petrobras.
Billion-Dollar Investments to Meet Industrial Demand
Petrobras’ strategy is supported by investments exceeding US$ 7 billion in new infrastructures for natural gas distribution.
These resources are also being applied to the development of a diversified portfolio of contracts, with terms and conditions adaptable to the specific needs of its clients.
The goal is to offer flexible solutions that meet the different demands of the industrial market with reliability and cost-effectiveness.
Energy Efficiency Boosts Portobello’s Competitiveness
For Portobello, the new agreement represents more than just a change of supplier: it is a reinforcement of its energy efficiency policy, considered strategic for maintaining competitiveness in the national and international ceramics market.
“The competitiveness of the ceramics industry is directly linked to energy efficiency. The partnership with Petrobras provides us with supply security and commercial conditions compatible with our large-scale production challenges, further strengthening our reference position in the sector,” emphasized Luciano Abrantes, CEO of the Portobello unit of Portobello Group.
Smart Energy for High-Performance Industry
The contract between Petrobras and Portobello reflects an energy landscape that demands innovation, flexibility, and strategic partnerships.
Focusing on expanding the supply of natural gas to key sectors of the economy, Petrobras strengthens its role in supporting sustainable industrial growth, while Portobello consolidates its leadership with a more efficient and modern energy matrix.
This alliance marks a new phase between large industries and energy suppliers, showing that competitiveness and sustainability can—and must—walk hand in hand.
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