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Sales Ranking Reveals Surprises in the Automotive Market: Pickups Remain Strong, SUVs Compete for Space, and Electric Cars Like the BYD Dolphin Mini Gain Traction in Brazil
The Brazilian automotive sector closed September 2025 on a positive note. In total, 230,539 new vehicles were registered, representing a 4.1% increase compared to the same period last year. Compared to August, the growth was even more significant: 7.8% increase. The year-to-date total now stands at 1,806,568 units sold, ensuring a slight performance improvement of 3.2% compared to 2024, according to data released by the consulting firm K.Lume.
The standout this time was the Fiat Strada, which regained market leadership with 13,876 units sold. The pickup surpassed the Volkswagen Polo, which had previously occupied first place and ended the month with 10,647 registrations, dropping to second place. Rounding out the podium is the Fiat Argo, with 9,484 units sold.
This Month’s Surprises: Saveiro Skyrockets and Tera Becomes Best-Selling SUV
September also marked an important turnaround. The Volkswagen Saveiro registered impressive growth, more than doubling its sales compared to August. The model jumped from 5,358 units to 8,154 registrations, an increase of 52.2%, securing fifth place in the overall ranking.
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Another novelty was the arrival of the Volkswagen Tera, recently launched in the Brazilian market. The brand’s entry-level SUV left behind heavyweight competitors and has already claimed the title of best-selling SUV in Brazil in September, with 7,610 units sold. In August, the model had only ranked 19th, showing meteoric growth. In contrast, the Volkswagen T-Cross, which had previously led among SUVs, plummeted to 19th place, registering a 38.5% drop in sales.
Tight Competition Between Hatches, Sedans, and Compact SUVs
In the compact segment, the Hyundai HB20 maintained its strength with 8,796 registrations, securing fourth place in the overall ranking. Close behind, the Chevrolet Onix appears in eighth place, with 7,039 sales, closely followed by the Nissan Kicks (6,319) and the Hyundai Creta (5,953), completing the Top 10 of September.
Among sedans, the leadership went to the Chevrolet Onix Plus, which accumulated 5,169 units sold. In the medium SUV market, the Jeep Compass registered 5,291 sales, followed by the Fiat Fastback with 5,344 registrations.
In the entry segment, models like the Renault Kwid (5,380 units) and the Fiat Mobi (4,741) also held strong positions, reflecting the demand for affordable cars amidst a high-demand environment.
Overall Ranking: The 50 Best-Selling Cars in September 2025
The competition among hatches, sedans, SUVs, and pickups energized the Brazilian market in September. Check out below the complete ranking of the most registered models for the month:
| Position | Model | Sales (Sep/2025) |
|---|---|---|
| 1st | Fiat Strada | 13,876 |
| 2nd | Volkswagen Polo | 10,647 |
| 3rd | Fiat Argo | 9,484 |
| 4th | Hyundai HB20 | 8,796 |
| 5th | Volkswagen Saveiro | 8,154 |
| 6th | Volkswagen Tera | 7,610 |
| 7th | Toyota Corolla Cross | 7,282 |
| 8th | Chevrolet Onix | 7,039 |
| 9th | Nissan Kicks | 6,319 |
| 10th | Hyundai Creta | 5,953 |
| 11th | Chevrolet Tracker | 5,657 |
| 12th | Renault Kwid | 5,380 |
| 13th | Fiat Fastback | 5,344 |
| 14th | Jeep Compass | 5,291 |
| 15th | Fiat Toro | 5,174 |
| 16th | Chevrolet Onix Plus | 5,169 |
| 17th | Honda HR-V | 5,041 |
| 18th | Fiat Mobi | 4,741 |
| 19th | Volkswagen T-Cross | 4,736 |
| 20th | Jeep Renegade | 4,547 |
| 21st | Volkswagen Nivus | 4,173 |
| 22nd | Toyota Hilux | 4,066 |
| 23rd | Hyundai HB20S | 3,883 |
| 24th | Fiat Pulse | 3,756 |
| 25th | Caoa Chery Tiggo 7 | 3,742 |
| 26th | BYD Dolphin Mini | 3,392 |
| 27th | Toyota Corolla | 3,133 |
| 28th | Ford Ranger | 3,114 |
| 29th | Volkswagen Virtus | 2,973 |
| 30th | GWM Haval H6 | 2,937 |
| 31st | Chevrolet S10 | 2,793 |
| 32nd | Fiat Fiorino | 2,384 |
| 33rd | Ram Rampage | 2,253 |
| 34th | Chevrolet Montana | 2,183 |
| 35th | Caoa Chery Tiggo 8 | 2,137 |
| 36th | Renault Kardian | 2,014 |
| 37th | BYD Song Plus | 1,926 |
| 38th | Chevrolet Spin | 1,906 |
| 39th | Jeep Commander | 1,643 |
| 40th | Fiat Cronos | 1,606 |
| 41st | Renault Duster | 1,513 |
| 42nd | BYD Dolphin | 1,454 |
| 43rd | Honda City Sedan | 1,453 |
| 44th | Caoa Chery Tiggo 5X | 1,423 |
| 45th | Renault Master | 1,350 |
| 46th | BYD Song Pro | 1,320 |
| 47th | Toyota Hilux SW4 | 1,317 |
| 48th | Honda City Hatch | 1,276 |
| 49th | Citroën Basalt | 1,226 |
| 50th | Volkswagen Taos | 1,144 |
Electric and Hybrid Vehicles Gain More Space in Brazil
The month of September also highlighted the strength of electrified vehicles. The BYD Dolphin Mini continues to be the best-selling electric car, reaching 3,392 units, surpassing traditional competitors like the Toyota Corolla, Ford Ranger, and Volkswagen Virtus. Another highlight was the BYD Song Plus, with 1,926 registrations, confirming the increasing presence of the Chinese brand in the national market.
Among hybrids, the leadership went to the GWM Haval H6, which registered 2,937 units. This performance reinforces the trend of electrification and the quest for greater energy efficiency in the Brazilian automotive sector.
What the Numbers Reveal About the Future of the Automotive Sector
The data shows that Brazilian consumers are increasingly diverse in their choices. While pickups like the Fiat Strada and Volkswagen Saveiro remain popular, SUVs like the Volkswagen Tera and Jeep Compass dominate the preferences of the middle and upper classes. Meanwhile, electric and hybrid vehicles are gradually but consistently advancing, paving the way for a future of greater electrification of the fleet.
According to the magazine Auto Esporte, which released part of the data analyzed by the consulting firm K.Lume, the market’s return to growth in 2025 shows optimism and consolidation in the sector. The increase of 4.1% compared to September 2024 and the advancement of 7.8% relative to August 2025 reinforce that the demand for new vehicles remains strong.
And for you, which of these models truly deserves to be at the top of the list of best sellers in September 2025? Tell us in the comments which car would get your vote!
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