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With Records in 2025, GWM Will Launch 12 Cars in Brazil in 2026 and Expand Its Operations in SP; New SUVs, Trucks, and Versions Are Coming.
GWM will launch 12 cars in Brazil in 2026 and sets a record in 2025 after confirming, during the São Paulo International Motor Show, an aggressive growth plan that starts this year.
Thus, GWM reinforces its strategy by celebrating a significant achievement: breaking its record of registrations in 2025, a fact that drives the new phase of investments and launches in Brazil.
Historic Record Places GWM Among the Fastest-Growing Brands in 2025
GWM will launch 12 cars in Brazil in 2026 and sets a record in 2025 precisely because it is experiencing its best moment in the country. In October, the company registered 5,228 units sold.
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2025 Target Exceeded Earlier Than Expected
Due to this progress, GWM will launch 12 cars in Brazil in 2026 and sets a record in 2025 by surpassing the target set for the year.
According to executives, “the goal of closing 2025 with 35,000 units sold has already been surpassed,” reinforcing that the growth rate is higher than projected at the beginning of the year.
Production in Iracemápolis Grows with New Shifts and Hiring
To sustain the new numbers, GWM will launch 12 cars in Brazil in 2026 and sets a record in 2025 while expanding its factory operations in Iracemápolis (SP).
Moreover, the company confirmed the opening of a second production shift, which will raise the workforce to over 1,000 employees, strengthening its industrial presence in the São Paulo interior.
GWM Will Launch 12 Cars in Brazil in 2026 and Sets a Record in 2025 by Preparing an Unprecedented Product Offensive
The brand confirmed that 12 new models will arrive in 2026, although it has not yet detailed whether the number includes new versions.
Among the confirmed launches is the PHEV version of the Poer pickup truck, which will be named GWM Poer P500. Other models under consideration include:
Tank 700 (Giant SUV);
Wey G9 Max (Luxury Minivan);
Tank 500 and Tank 400 (Robust SUVs);
Ora 5 (Electric SUV);
New versions for Haval H9 and Poer P30.
Outlook for Brazilian Consumers in 2026
Thus the confirmation that GWM will launch 12 cars in Brazil in 2026 and sets a record in 2025.
Thus, the strategy reinforces the brand’s consolidation in the country and signals a new phase of competition in the national automotive market.
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