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While Luciano Hang’s son from Havan, Leonardo, transforms Fibra Fisio into the largest sports physiotherapy center in the country, with a giant structure in Santa Catarina and patients like Neymar, cousin Jordan leaves Havan, creates JH Marketing, and signs an impressive mega project in Porto Belo with Celso Portiolli.
Luciano Hang’s son from Havan, Leonardo Hang, decided to follow a different path from his billionaire father. While cousin Jordan takes charge of the marketing of a mega real estate development with Celso Portiolli in Porto Belo, Santa Catarina, he prefers to invest in high-performance physiotherapy instead of Havan stores, created by Luciano Hang in 1986.
The heir’s personal project took shape on January 21, 2021, with the opening of Fibra Fisio, cited as the largest physiotherapy and sports rehabilitation center in Brazil. At the same time, after leaving Havan during the pandemic, Jordan Hang consolidated JH Marketing and began designing strategies for major real estate developments in the South of the country.
Luciano Hang’s Son from Havan Swaps Retail for Physiotherapy
Son of Luciano Hang, the businessman known nationally as Luciano Hang from Havan, Leonardo grew up watching his father build one of Brazil’s most famous retail chains.
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Even so, the son of Luciano Hang from Havan decided not to work directly in the empire of stores, preferring to use his own academic background to invest in health, rehabilitation, and sports performance.
Instead of appearing at mega store openings, Leonardo chose to build authority in a specific niche.
He directed capital, time, and networking to create a clinic that combined high-level physiotherapy, cutting-edge technology, and personalized care, avoiding the obvious path of merely inheriting positions at Havan.
Fibra Fisio, The Largest Physiotherapy and Sports Rehabilitation Center in Brazil
The bet resulted in Fibra Fisio, a physiotherapy and sports rehabilitation center that Leonardo manages alongside partner Daiane Paza.
The business came to life on January 21, 2021, and is already presented as the largest physiotherapy and sports rehabilitation center in Brazil, focusing on athletes and patients who require intensive recovery.
The structure is impressive: there are 2,500 square meters dedicated to health and physical performance, in a space designed to function as a true multidisciplinary hub.
There, physiotherapists, physical educators, and other health professionals work together to accelerate recovery, reduce pain, and improve patients’ performance.
Giant Structure with Heated Pool, Sand Court, and High Technology
Inside Fibra Fisio, the public finds an extensive list of environments and resources.
There is a heated pool, sand court, synthentic grass, individual consultation rooms, a neurological physiotherapy room, a neuro-infant physiotherapy sector, a complete gym, an electrotherapy area, a pilates studio, and world-renowned technological equipment in the rehabilitation field.
The idea is for the patient to undergo the entire rehabilitation process in the same place, from basic exercises to training that simulates the reality of courts and fields.
With this, the son of Luciano Hang from Havan positions the business as a reference not only in Santa Catarina but throughout the country, precisely due to the combination of infrastructure, a qualified team, and a focus on results.
High-Performance Athletes and Neymar Among Those Treated
One of Leonardo’s trump cards is the clientele. Fibra Fisio treats high-performance athletes, including nationally and internationally prominent names.
Among them is Neymar, one of the most famous players in the world, who seeks support at the clinic to keep his body in condition to face the intense football calendar.
Attending a name of this stature places the son of Luciano Hang from Havan on another level within the sports physiotherapy market.
The presence of Neymar and other athletes reinforces the image that the clinic is not just another office, but rather a center of excellence prepared for complex demands that require technology, a large team, and continuous monitoring.
Cousin Leaves Havan to Create JH Marketing
While Leonardo dives into the health universe, cousin Jordan Hang chooses another path to step out of the shadow of the more famous relative.
Formerly Luciano’s right-hand man at Havan, he decided to leave the company during the pandemic to start his own venture, JH Marketing, focused on business management and the real estate market in the South region.
The JH Marketing proposal is to offer a complete package of solutions for construction and development companies.
The company works with market intelligence, brand management, and value perception strategies for the developments, helping to turn real estate launches into sought-after products, with strong brand presence and commercial appeal from the pre-launch stage.
Mega Project in Porto Belo with Celso Portiolli in the Spotlight
One of the most striking cases of Jordan’s work is the mega project in Porto Belo, Santa Catarina, developed by Thozen Construtora e Incorporadora.
At a recent event, presenter Celso Portiolli, a star of SBT, publicly announced his investment in the project, adding even more visibility to the launch.
Behind the scenes, the marketing strategies for Thozen are signed by none other than Jordan Hang and his JH Marketing.
He is responsible for positioning the development as a high-end condominium, with an outdoor cinema, partnership with an international café, and services designed to create differentiated social experiences.
In this way, the cousin shows that he also knows how to use the know-how learned at Havan to shine in another sector.
Meanwhile, the son of Luciano Hang from Havan continues firmly on the mission to grow in the health sector, maintaining distance from retail, while carrying the Hang surname to attract partnerships, famous patients, and new expansion opportunities.
Do you think Luciano Hang’s son from Havan made the right choice by leaving the store empire behind to invest in physiotherapy and treat athletes like Neymar in Santa Catarina?
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