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The “Santa Catarina Silicon Valley” Where Software Companies Are Transforming the Local Economy and Attracting Young People From Across the Country

Written by Valdemar Medeiros
Published on 23/07/2025 at 12:24
A “Vale do Silício catarinense” onde empresas de software estão transformando a economia local e atraindo jovens de todo o país
Foto: A “Vale do Silício catarinense” onde empresas de software estão transformando a economia local e atraindo jovens de todo o país
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Technology Companies in Florianópolis Are Consolidating Grandiosely in the IT Field in Santa Catarina

TECHNOLOGICAL POLE FLORIANÓPOLIS: Sapiens Parque, located in Florianópolis, Santa Catarina, has consolidated over the years as one of the largest technological innovation parks in Latin America, with the high number of software companies in SC. Uniting technological, sports, and socio-environmental development, Sapiens Parque Florianópolis is known as the “Silicon Island” and since 2024, according to federal law 14.955, Sapiens Parque Florianópolis is officially considered the National Capital of Startups.

The technology sector in Florianópolis is expanding, benefiting those who work in the IT field in Santa Catarina as well as digital nomads from various parts of Brazil. It can be said that the technological pole Florianópolis compares to the Silicon Valley in California, USA, as it continues to be a reference for Sapiens Parque Florianópolis.

Florianópolis Stands Out as the Birthplace of Great Software Companies SC: There Are Already Over 600 Startups in Florianópolis

STARTUPS IN FLORIANÓPOLIS: The number of startups in Florianópolis is growing more and more. Currently, there are about 676 startups operating in various sectors. Among the highlights are RD Station, Decora, Conta Azul, and Pag Veloz. Considering the Greater Florianópolis region, the number of startups increases to 782, generating more than 50 thousand jobs, both direct and indirect.

The number of startups in Florianópolis in relation to the number of inhabitants is the highest in the country, with 7.4 technology businesses for every thousand inhabitants. Even though it does not have the largest absolute number of startups in the technology field, the city stands out for this density and the popularity of the technological pole Sapiens Parque Florianópolis, which increasingly attracts digital nomads and people from all over Brazil interested in securing positions at major IT companies in Santa Catarina.

Sapiens Park Technological Pole Florianópolis: The Main Responsible for the Consolidation of the Catarinense City as the National Capital of Startups

SOFTWARE COMPANIES SC: ‘Floripa’ did not become a great technological center of reference in Brazil by chance. The city has a strong entrepreneurial spirit since the 80s, revealing to the world pioneering companies such as Softplan, Digitro, Cianet, and the giant Intelbras.

Each of these companies grew alongside a qualified workforce, stimulating the growth of demand for technical, vocational, and higher education courses focused on the IT sector in Santa Catarina.

To this day, young people and adults of all ages seek professionalization in the area that employs the most in Florianópolis, with salaries starting from R$ 2,000, depending on the level of the position. Moreover, there are career plans, growth within the company, job changes, and salary increases based on the employee’s performance in their area.

Educational institutions and universities in SC also play a fundamental role in training great new talents.

Through universities such as the Federal University of Santa Catarina (UFSC), the State University of Santa Catarina (UDESC), and the Federal Institute of Santa Catarina (IFSC), there are excellent national references in courses of Computer Science, Engineering, and Information Technology.

Private institutions also help to expand the educational and technological ecosystem in the city of Florianópolis, attracting people from all corners of Brazil.

Private Initiatives Collaborate with the Government of SC for the Growth of the Florianópolis Technological Pole

Another key player in the growth of startups in Florianópolis is the Government of Santa Catarina, along with private initiatives and support. With a focus on innovation, technology, and job creation, the state government created the Santa Catarina Innovation Program and Badesc Inova, which offers special credit lines for new startups.

Through these facilitative policies, along with regulations favoring the creation of new businesses and tax exemptions, the environment has become favorable for local entrepreneurship.

Some entities such as the Santa Catarina Technology Association (ACATE), LabLink, and Sapiens Parque – being the main one in the technological pole of Florianópolis – are key players in the creation, development, and consolidation of other startups in Florianópolis, providing infrastructure, networking, and know-how.

Besides the mentioned startups, Sebrae also stands out with the Sebrae Startups incentive program, which supports new software SC companies and other growing businesses, reinforcing the importance of cooperation between the public and private sectors.

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Valdemar Medeiros

Formado em Jornalismo e Marketing, é autor de mais de 20 mil artigos que já alcançaram milhões de leitores no Brasil e no exterior. Já escreveu para marcas e veículos como 99, Natura, O Boticário, CPG – Click Petróleo e Gás, Agência Raccon e outros. Especialista em Indústria Automotiva, Tecnologia, Carreiras (empregabilidade e cursos), Economia e outros temas. Contato e sugestões de pauta: valdemarmedeiros4@gmail.com. Não aceitamos currículos!

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