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Apple Gains A Direct Rival: Xiaomi 17 Launches With Snapdragon 8 Elite Gen 5, Up To 1TB Memory, And 120Hz Display

Written by Bruno Teles
Published on 25/09/2025 at 18:26
Xiaomi 17 desafia a Apple com Snapdragon 8 Elite Gen 5, tela de 120Hz e preços competitivos, buscando espaço no mercado premium global.
Xiaomi 17 desafia a Apple com Snapdragon 8 Elite Gen 5, tela de 120Hz e preços competitivos, buscando espaço no mercado premium global.
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New Xiaomi 17 Arrives with Top Performance, 120Hz Display, and Prices Starting at US$ 630, Targeting Apple Directly, According to Folhapress.

The debut of the Xiaomi 17 marks the Chinese manufacturer’s boldest entry into the premium smartphone market. With a Snapdragon 8 Elite Gen 5 processor, up to 1 TB of storage, and a 120Hz display, the line was launched this Thursday (25) with the clear intention of competing with the iPhone 17.

According to Folhapress, prices start at 4,499 yuan (US$ 629.86, around R$ 3,368) and can go up to 6,999 yuan (US$ 839.86, around R$ 4,492) for the higher-end versions. International sales begin already on Saturday (27), although there is still no forecast for arrival in Brazil.

Technical Specifications of the Xiaomi 17

Xiaomi Challenges Apple and Launches 17 Line with Prices Starting at US$ 630 and Promise of Performance Above the iPhone
Xiaomi Challenges Apple and Launches 17 Line with Prices Starting at US$ 630 and Promise of Performance Above the iPhone

The Xiaomi 17 will be sold in three versions: 17, 17 Pro, and 17 Pro Max. All feature the Snapdragon 8 Elite Gen 5 processor, which can deliver 20% more speed, 27% more graphics performance, and 37% more artificial intelligence performance compared to the previous generation.

The operating system will be HyperOS 3, based on Android 16. Memory can reach up to 16 GB of RAM, while storage goes up to 1 TB, enhancing the appeal to users seeking a powerful smartphone for intensive use.

Display, Battery, and Graphics Performance

Displays range from 6.3 to 6.9 inches, always with a refresh rate of 120Hz, ensuring smoothness in games and videos. The battery impresses, with a capacity between 6,300 mAh and 7,500 mAh, as well as fast charging of 100W via cable and 50W wirelessly.

This setup places Xiaomi at a competitive advantage in terms of battery life, one of the recurring criticisms of smartphones from other manufacturers. The promise is of prolonged use even in tasks that demand a lot from the hardware.

Camera Setup and Innovations in Pro Models

The camera package includes a 48 MP main sensor, along with 50 MP selfie and ultra-wide lenses. The Pro models also feature a rear secondary display, useful for viewing notifications, controlling music, or checking the time without turning the device.

This strategy aims to add aesthetic and functional differentiators, reinforcing the brand’s attempt to position itself as a real option in the premium segment.

Xiaomi’s Strategy Against Apple

During the presentation, CEO Lei Jun made direct comparisons with Apple, especially regarding battery life, display quality, and cameras. The launch of the Xiaomi 17 in the same period as the iPhone 17 was no coincidence, but rather part of a clear offensive against the American rival’s dominance.

According to Counterpoint Research, Apple controls 62% of the global sales of premium smartphones (over US$ 600), while Xiaomi still holds a single-digit share. However, the Chinese company sees the 17 as a chance to change this scenario.

Beyond Smartphones: Chips and Electric Cars

The progress of the Xiaomi 17 connects to a larger strategy of the company, which also involves electric cars and in-house chip manufacturing. The company announced investments of US$ 7 billion in the development of mobile processors, in addition to the introduction of the Xring O1 chip in May, aimed at tablets and next-generation devices.

In the automotive sector, Xiaomi has already launched vehicles that have been compared to Tesla’s Model Y, helping to triple its market value in a year. This reinforces the brand’s position as a multifaceted tech conglomerate.

The launch of the Xiaomi 17 represents the Chinese manufacturer’s most ambitious bet against Apple in the global market. With robust specifications, competitive prices, and an aggressive marketing strategy, the brand aims to capture space among consumers seeking premium devices.

And you, do you believe that the Xiaomi 17 has the power to dethrone Apple in the high-end smartphone segment? Or will the iPhone continue to reign supreme among premium smartphones? Leave your opinion in the comments.

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Bruno Teles

Falo sobre tecnologia, inovação, petróleo e gás. Atualizo diariamente sobre oportunidades no mercado brasileiro. Com mais de 7.000 artigos publicados nos sites CPG, Naval Porto Estaleiro, Mineração Brasil e Obras Construção Civil. Sugestão de pauta? Manda no brunotelesredator@gmail.com

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