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Models from Samsung, LG, TCL, Philips, and Hisense Stand Out for 4K Technologies, AI Features, and Price Variations Ranging from R$ 1,800 to R$ 5,500.
The Black Friday 2025 promises to be one of the biggest opportunities of the year for those planning to upgrade their TV or invest in a larger, more modern screen. The leading manufacturers in the market, Samsung, LG, Philips, Hisense, and TCL, have highlighted models with 4K panels, artificial intelligence, immersive sound, and ultra-slim designs, with price ranges from R$ 1,802 to R$ 5,499.
According to the portal Tech Tudo, with so many options, comparing before purchasing is essential. The ideal choice depends on the balance between performance, operating system, size, and use whether for home cinema, gaming, or simply watching series with superior image quality.
Hisense 50A6K: The Affordable 4K with AI and Good Color Accuracy
The Hisense 50A6K is one of the most affordable 4K Smart TVs of Black Friday 2025. With a 50” UHD DLED screen, the model delivers HDR10+, 4K AI Upscaler, and the VIDAA TV system, along with support for AirPlay.
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The AI Smooth Motion feature reduces blurring in fast scenes, which particularly pleases those watching sports or gaming in Game Mode Plus.
Users highlight the cost-benefit and image clarity, but report absence of some ports and doubts about durability.
It’s an ideal TV for those looking for good overall quality without paying a lot for a solid entry into the 4K universe.
Philips 50PUG7908/78: Ambilight and Integration with Google TV
The Philips 50PUG7908/78 bets on visual immersion with the Ambilight system, which projects colorful lights on the wall according to the displayed content.
The 4K UHD screen of 50” features Dolby Vision and Dolby Atmos, ensuring image and sound quality, in addition to Google TV with integrated voice assistant.
With an initial price of R$ 1,847, the model receives praise for its modern design and vibrant colors, although some users mention occasional slowness in the system.
It is a balanced option for those who want connectivity and visual impact in equal measure.
Samsung Crystal U8600F: Balance Between Performance and Efficiency
The Samsung Crystal 50” U8600F combines Crystal 4K processor and Tizen operating system, allowing control of smart home devices.
The highlight is the Vision AI feature, which automatically adjusts brightness according to ambient lighting, optimizing energy consumption.
The Q-Symphony technology synchronizes the TV sound with soundbars, creating richer and more immersive audio.
Rated with 4.9 stars, the U8600F stands out for its performance and cost-benefit, but may require more digital familiarity from less tech-savvy users.
LG 55UA8550: Artificial Intelligence and Voice Control
With 55 inches, 4K HDR10 Pro, and Alpha 7 AI Gen 8 processor, the LG UHD 55UA8550 relies on artificial intelligence to automatically adjust image and sound.
The AI Magic Remote functions as an air mouse and voice control, facilitating navigation.
Users praise the image quality, smoothness, and ease of installation, highlighting the good cost-benefit compared to premium TVs. Despite occasional reports of screen blotches, it is a robust and modern model, ideal for those seeking comfort and automation.
Samsung QN90F Neo QLED: Premium Performance for Gamers
The Samsung Vision QN90F brings the most advanced features among the brand’s Smart TVs. The Neo QLED panel with mini LEDs offers deep contrast and intense brightness, while the NQ4 AI Gen 3 processor enhances color and texture in real-time.
The 165 Hz refresh rate and Game Pro mode place the model among the best for gaming.
At just 2.7 cm thick, the borderless design impresses. Rated with 5 stars, it is praised for its gaming performance and lack of glare, thanks to Glare Free technology. On Black Friday 2025, it can be found for around R$ 3,409.
TCL C755: Power and Immersion in 65 Inches
Wrapping up the list, the TCL C755 features a 65” Mini LED screen with over 500 lighting zones, 144 Hz refresh rate, AMD FreeSync, and integrated subwoofer.
Aimed at an audience seeking total immersion, it is one of the few TVs in its price range to combine Google TV, powerful sound, and high motion fluency.
For R$ 5,499, it delivers intense colors and excellent contrast, but there are reports of dead pixels and occasional slowdowns. Nevertheless, it is one of the most comprehensive options in the category, ideal for cinephiles and demanding gamers.
The Black Friday 2025 reinforces a trend: increasingly powerful and affordable Smart TVs, with embedded AI, integrated connections, and high-performance screens.
The competition between Samsung, LG, Philips, Hisense, and TCL shows that consumers can now choose based on use and lifestyle, not just screen size.
And you, have you already decided which model you plan to follow during Black Friday 2025? Will you prioritize price, performance, or design? Tell us in the comments which of these Smart TVs would make it to your wishlist.
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