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A Chinese SUV has attracted attention for being an almost identical copy of the Range Rover Evoque. The case was so extreme that even the Chinese justice system decided to take action
O Landwind X7, a Chinese vehicle very similar to the famous Range Rover Evoque, promising luxury at a much more affordable price. Costing around U.S. $ one thousand 20, the SUV generated great controversy in automotive sector. However, after a legal battle, Jaguar Land Rover managed to stop its production.
The growth of the Chinese automotive industry
In recent years, China has established itself as a powerhouse in the automotive sector. The country, previously known for replicating tried-and-tested designs, is now investing heavily in technology, especially in electric cars.
Even so, imitations of iconic models still emerge. A recent case was the Dongfeng Cybertruck, inspired by the creation of Tesla. Before him, the Landwind X7 tried to copy the successful formula of the Range Rover Evoque.
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Range Rover Evoque
Manufactured by Jiangling Motor Corporation, Landwind X7 It was practically identical to the Range Rover Evoque. Even the name stamped on the hood was reminiscent of the British brand's pattern.
But the most striking difference was in the price: while the original model cost much more, the Chinese clone cost just US$17.500.
The car hit the Chinese market in 2016 and quickly attracted attention. For consumers, it seemed like an irresistible alternative. But for Jaguar Land Rover, it was a clear case of copyright infringement.
The court decision and the end of the Landwind X7
However, in March 2019, a Chinese court ruled in favor of Jaguar Land Rover, becoming a landmark case. The court ruled that:
- O Landwind X7 copied five specific design elements from the Range Rover Evoque, infringing Jaguar Land Rover's intellectual property rights.
- A Jiangling Motors should immediately stop production and sales of the Landwind X7.
- Jaguar Land Rover should receive an indemnity (value not officially disclosed).
This decision was significant because, for the first time, a foreign company won a case of this type in China against a local automaker.
The case represented a milestone for the protection of intellectual property in the country, demonstrating that the Chinese government was beginning to crack down on blatant copies of foreign products.
Although production has been halted, some units are still circulating on the streets of China. Recently, a YouTuber acquired one of these models and assured that the similarity was so great that “no one would notice the difference".
With information from supercarblondie.
