TikTok is in fashion among smartphone users, reaching more than one million downloads, so BMW do Brasil decided to take advantage and advertise its M3 electric car in the application in a way never seen before.
Being one of the fastest growing social networks from 2020 to now, TikTok has already surpassed even Whatsapp and was second only to Tinder. BMW do Brasil was the first automaker to take advantage of the explosion of the app to launch its electric car.
Read also
BMW explains the main reasons for choosing TikTok
The electric car that will be announced by BWM through TikTok will be the new generation of the M3 sports car. The automaker invited pilot Ingo Hoffman and presenter Renata Fan to present the new car at its official launch.
This action was developed by Ogilvy, in partnership with the BMW Marketing team and also with the help of TikTok to make the unprecedented experience in the application viable. The company chose the social network due to the relevance that the platform is gaining around the world.
Brand executives speak out
According to the Head of Marketing & CRM at BMW do Brasil, the new M3 electric car is a vehicle that is completely out of the ordinary. It has super sporty performance, bold looks and a host of technologies.
He claims that TikTok awakens the creativity of its users through formats, generating greater participation with a personality language, cool and young, going against the positioning of the tram launch.
This is another important step in the brand's digitalization strategy, combining technology and adrenaline with innovation. To present the BMW electric car on TikTok with Renata Fan, the company combined the native language of the application with the communication power of these users, according to the creative director of Ogilvy Brasil, Ricardo Sciammarella. In this way, it was possible to show all the innovations of the model in a way never seen before.
A power of 510 horsepower
The BMW M3 is a high-performance electric sports car equipped with several innovative and exclusive technologies that reinforce the brand's positioning. Behind the huge grille is the powerful six-cylinder in-line 3.0 engine with 510 horsepower and 68,3 kgfm of torque. Power is transferred to the rear wheels via an eight-speed ZF automatic transmission.
In foreign countries, the vehicle can come with an all-wheel drive or manual transmission in the rear-wheel drive version. However, for Brazil it is possible that the manual transmission will not come, but the all-wheel drive will come. The suggested price of the M3 is approximately R$ 757.950 to R$ 849.950.
