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TikTok Is Trending Among Smartphone Users, Exceeding One Million Downloads, Thus BMW Brazil Decided to Take Advantage and Advertise Its Electric M3 Car on the App in an Unseen Way.
Being one of the fastest-growing social networks since 2020, TikTok has even surpassed WhatsApp and is only behind Tinder. BMW Brazil was the first automaker to take advantage of the app’s explosion to launch its electric car.
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BMW Explains the Main Reasons for Choosing TikTok
The electric car to be announced by BMW through TikTok will be the new generation of the sporty M3. The automaker invited driver Ingo Hoffman and TV presenter Renata Fan to showcase the new car at its official launch.
This action was developed by Ogilvy, in partnership with BMW’s Marketing team and with TikTok’s help to make the unprecedented experience on the app possible. The company chose the social network due to the relevance the platform is gaining around the world.
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Brand Executives Weigh In
According to BMW Brazil’s Head of Marketing & CRM, the new electric M3 is a vehicle that is completely out of the ordinary. It has super sports performance, a bold look, and various technologies.
He states that TikTok awakens the creativity of its users through formats, generating greater engagement with a personality-driven, trendy, and youthful language, aligning with the positioning of the electric launch.
This is yet another important step in the brand’s digitalization strategy, combining technology and adrenaline with innovation. To showcase BMW’s electric car on TikTok with Renata Fan, the company merged the app’s native language with the communication power of its users, according to Ogilvy Brazil’s Creative Director, Ricardo Sciammarella. This way, it was possible to showcase all the model’s innovations like never before.
A Power of 510 Horsepower
The BMW M3 is a high-performance electric sports car equipped with various innovative and exclusive technologies that reinforce the brand’s positioning. Behind the huge grille lies a powerful inline six-cylinder 3.0 engine producing 510 horsepower and 68.3 kgfm of torque. This power is transmitted to the rear wheels through an eight-speed automatic ZF transmission.
In other countries, the vehicle may come with all-wheel drive or manual transmission in the rear-wheel drive version. However, in Brazil, it is possible that the manual transmission will not be available, but all-wheel drive may be. The suggested price for the M3 is approximately R$ 757,950 to R$ 849,950.
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