Portuguese 
English 
Spanish 
3 min of reading 
0 comments 
Brazil Has Become the Center of Jet’s Global Strategy, Concentrating the Largest Regional Revenue, Accelerated City Expansion, Priority Investments, Job Growth, and Launch of New Integrated Electric Services
Brazil has become the main market for Jet, an electric scooter company founded in Kazakhstan, which operates in 35 cities, generates US$ 30 million in the region, and plans to reach 55 municipalities by 2026.
Brazil as the Central Hub of Global Strategy
According to Ilya Timakhovskiy, CEO of Jet, Brazil has unique conditions for micromobility, combining favorable climate, public interest, and urban and recreational use of the electric mode.
The company began operations in the country two years ago, already with wide scale, prioritizing major urban centers from Porto Alegre to Belém, in addition to coastal cities focused on leisure.
-
A continent of plastic that keeps growing: what no one tells you about the largest garbage dump in the world, which continues to grow endlessly.
-
Archaeologists in the United States find the grave of a young 22-year-old soldier hastily buried during a hurricane; the discovery reveals how yellow fever killed soldiers over 150 years ago.
-
New German Zeiss lenses arrive in Brazil promising to reduce mental effort by up to 90% and revolutionize the way we see amidst the excess of screens.
-
Scientific study identifies unique blood patterns that reveal the secret of individuals who surpass 100 years of age.
Among the cited destinations are Guarujá, Praia Grande, Bertioga, and Balneário Camboriú, which use scooters as a recreational alternative and for short-distance travel.
Presence in these cities is part of a strategy that aims to diversify uses and maintain high demand throughout the year, without relying solely on daily commutes.
International Expansion and Regional Differences
Before Brazil, Jet expanded its operations to countries near Kazakhstan, such as Azerbaijan, Georgia, and Russia, markets with large territorial extents.
Despite this, the executive states that the Brazilian environment is more favorable for business, mainly due to the absence of harsh winters and greater adoption of electric transportation.
In Russia, for instance, climatic conditions limit operational periods, while in Brazil the service maintains continuous demand in various regions.
This difference directly influences the prioritization of investments and explains the growing weight of the country in the company’s global results.
Jobs and Company’s Growth Plan
Currently, Jet has 800 employees in Brazil and plans to hire between 100 and 200 people in the coming months.
The new hires are expected to support the expansion to 55 cities by 2026, strengthening operational, logistical, and user support areas.
This growth accompanies the increase in the fleet and the infrastructure necessary to sustain operations in new urban markets.
Revenue, Investments, and New Services
From the global revenue of about US$ 50 million, approximately US$ 30 million came from Brazil and Latin America in the last year.
Therefore, half of a fundraising of US$ 20 million, in equity and debt, will be allocated to opening new markets in the region in 2026.
The company expects to double in size and include electric bike rentals, expanding micromobility options within the same app.
Another initiative involves renting power banks at subway stations, restaurants, and cafes, integrated into a single subscription, according to the CEO.
The statements were made in an interview with InfoMoney, reinforcing Brazil as the central hub for the company’s future.
With information from Infomoney.
-
Uma pessoa reagiu a isso.