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BRF, Owner of Sadia, Will Invest in Modernizing Its Margarine Plant in Paranaguá, Located on the Coast of Paraná State
BRF, one of the largest food companies in the world, will invest R$ 18.8 million in modernizing its margarine plant in Paranaguá, located on the coast of Paraná. The announcement was made on the morning of the 28th by the company’s global CEO, Lorival Luz, during a meeting with Mayor Marcelo Roque. The executive also highlighted the 30 years of the Qualy brand, the most beloved margarine among Brazilians and the clear leader in the category, as well as the city’s importance to BRF. See also: BRF Invests US$ 2.5 Million in Startup to Produce ‘Cultivated Meat’
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BRF’s Investment in the Factory in Paraná State
The investment in Paranaguá is part of a total of R$ 292 million announced by BRF’s CEO in May to Governor Ratinho Júnior, aimed at modernizing and expanding the company’s units in Paraná by 2022. “BRF has a significant presence in Paranaguá, with one of the largest margarine plants in Latin America. We have a long history in the State, growing and generating 18,000 direct jobs. The investments are an important part of Vision 2030, our sustainable growth plan to reach R$ 100 billion in revenue over the next 10 years. Aligned with our purpose of providing a better life for everyone with integrity, safety, and quality, we want to create more opportunities and continue to positively impact the entire community,” stated Lorival Luz.
Mayor Marcelo Roque said that as a public manager, he cannot fail to highlight BRF’s investments and job creation, a company that is strongly linked to the development of the municipality.
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The Company’s Plant
Inaugurated in 1982, BRF’s industrial plant in Paranaguá began margarine production in 1991. Today, it leads the Brazilian market with the brands Qualy, Claybom, Sofiteli, Deline, and Bom Sabor, which are also exported to Chile, Uruguay, Paraguay, and Angola. In Paranaguá, BRF’s margarine production is responsible for generating 650 direct jobs.
At the end of 2020, Qualy expanded its portfolio, offering consumers unsalted and salted butter, traditional and light cream cheese, as well as options for buttery cheese bread. In April of this year, BRF announced the expansion of cheese bread distribution across the entire national territory, and butter and cream cheese began to be available in the Southeast states of the country.
See Also: BRF Will Invest Nearly R$ 300 Million in Paraná State and Generate About 400 Direct Jobs
The major brand BRF announced in May that it will invest R$ 292 million in the state of Paraná, where numerous job vacancies are expected to be generated. The investments announced by BRF during a video conference will be directed toward expanding and modernizing its units. The company also announced that it will resume turkey production in the municipality of Francisco Beltrão, after the plant received authorization to export to Mexico.
BRF’s CEO, Lorival Luz, stated during the video conference that the company has a strong presence in the state of Paraná, generating about 18,500 direct jobs and collaborating with over 2,000 producers through integration. The CEO says he intends to provide more jobs in the state of Paraná, continuously advancing the company’s agenda, which has a vision for growth until 2030.
The governor of Paraná state, Ratinho Júnior, said that BRF has a strong vocation in the state to produce quality food for the whole world. He emphasizes that he is concerned with healthy foods, which will be generated through modern agriculture.
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