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BYD Gained Global Ground by Manufacturing Competitive Electric Vehicles and High-Performance Batteries. Now, the Chinese Company Surprises Again and Announces Its Entry into a New Sector.
BYD built its reputation by manufacturing competitive electric cars and developing batteries for its own use and for third parties. Now, the Chinese company expands its activities into an unexpected area: the production of screens and tablets.
The official announcement shows that the brand wants to further diversify its portfolio and create its own connectivity solutions.
Entry into a New Sector
The news was communicated in August when BYD revealed that it is already working on the internal development of its screens.
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The first vehicle to feature the technology will be the Fang Cheng Bao Tai 7, a plug-in hybrid SUV that will hit the market in the coming weeks. According to the company, the goal is to further integrate the car into the brand’s digital ecosystem.
This move places the manufacturer into an unfamiliar territory.
With this initiative, the company signals that it intends not only to use the technology in its models but also to open a new business arm in the sector.
Promise of Transformation
During the presentation, BYD unveiled the slogan “Unlimited Emotion, Just a Touch Away.” The phrase suggests a proposal for innovation, and representatives indicate that the new line promises to “transform the automotive industry.” The communication sparked speculation about the product’s functionalities and its impact on the market.
What is known so far is that the screen will be used to control common vehicle functions, such as the information and entertainment system, as well as comfort menus for the occupants. The proposal, therefore, is to centralize different resources in a single interface.
Functions Beyond the Car
One detail stands out: the screen will not be restricted to use within the vehicle. It will be portable and will function as an independent device, similar to a tablet.
This creates a direct comparison with Apple’s iPad, but with native integration into the brand’s vehicles.
This feature will allow the user to access the system even when away from the car. When close to or inside the vehicle, the connection will be complete, uniting the device with the model’s digital ecosystem.
Thus, the user can control different functions continuously, without losing access to information.
Production Underway
BYD confirmed that it has already started mass production of the Fang Cheng Bao Tai 7. The model will be the second from the Fang Cheng Bao sub-brand, which belongs to the BYD Group, alongside other divisions like Yangwang and Denza. Sales are set to begin in September, reinforcing the company’s accelerated schedule.
Additionally, there are expectations regarding the arrival of this new device in other markets, including Europe. There is no official confirmation yet, but the possibility was raised during the announcements, especially considering the brand’s expansion into various countries.
Looking to the Future
BYD’s advancement in this sector reinforces its diversification strategy. The company had already stood out not only for its vehicles but also for being a supplier of batteries for automakers and even smartphone manufacturers.
Now, with the production of screens and tablets, the company expands its role as a developer of integrated technologies.
Soon, more details should be revealed about the functionalities and the markets that will receive the innovation. For now, the Fang Cheng Bao Tai 7 will be the pioneering model, marking BYD’s debut in an area that promises to further extend its global presence.
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