Coffee, Cocoa, and Pineapple May Escape 50% U.S. Tariff After Official Signal

Written by Maria Heloisa Barbosa Borges

Published on 29/07/2025 at 15:50

EUA admitem possibilidade de tarifa zero para produtos naturais como café e cacau do Brasil

Uma pessoa reagiu a isso.

Statement Paves the Way for Exclusion of Items Like Coffee, Cocoa, and Pineapple from Tariff Increase Coming into Effect This Friday

Possibility of Zero Tariff for Natural Products was mentioned on Tuesday (29) by U.S. Commerce Secretary Howard Lutnick in an interview with CNBC. The measure could exclude some items that are not grown on American soil from a 50% tax.

According to Lutnick, products like coffee, mango, pineapple, and cocoa fall into the category of “natural resources” that do not compete with local production. The statement comes just days before the new tariff increase on Brazilian exports is set to take effect on August 1st.

Brazilian Coffee May Escape Taxation

Coffee, cocoa, and pineapple may escape the 50% tariff from the U.S. after official signaling — **Exporters on Alert: Possibility of Zero Tariff for Natural Products Revives Brazil’s Hope**

The United States produces only 1% of the coffee they consume. The rest is imported from countries like Brazil, Colombia, Vietnam, and Ethiopia. Therefore, the possibility of zero tariff for natural products could directly benefit Brazilian coffee, the country’s main agricultural export item.

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Data from the Coffee Exporters Council (Cecafé) shows that Brazil exported 50.44 million 60-kg bags in 2024, generating revenue of US$ 12.5 billion. The U.S. was the largest destination, receiving 8.13 million bags — 16% of the total.

Tropical Items Also in the Crosshairs of Exemption

In addition to coffee, Lutnick’s statement included products such as mango, pineapple, coconut, and cocoa, which are significant for Brazilian agribusiness. However, the measure does not explicitly mention Brazil, nor does it define which countries would be favored in potential agreements.

Despite this, the signaling from the U.S. government opens the door for short-term diplomatic negotiations, especially in the context of the new tariffs coming into effect.

Do you think Brazil should seek immediate exemption for its natural products or negotiate a broader agreement with the U.S.?

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Coffee, Cocoa, and Pineapple May Escape 50% U.S. Tariff After Official Signal

Statement Paves the Way for Exclusion of Items Like Coffee, Cocoa, and Pineapple from Tariff Increase Coming into Effect This Friday

Brazilian Coffee May Escape Taxation

Major Oil, Gas, and Energy Event Will Take Place in Brazil: Macaé Energy Will Gather Petrobras, Equinor, Prio, Among Other Suppliers and Energy Executives for Business, Networking, and Employment Opportunities

Tropical Items Also in the Crosshairs of Exemption

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Coffee, Cocoa, and Pineapple May Escape 50% U.S. Tariff After Official Signal

Statement Paves the Way for Exclusion of Items Like Coffee, Cocoa, and Pineapple from Tariff Increase Coming into Effect This Friday

Brazilian Coffee May Escape Taxation

Major Oil, Gas, and Energy Event Will Take Place in Brazil: Macaé Energy Will Gather Petrobras, Equinor, Prio, Among Other Suppliers and Energy Executives for Business, Networking, and Employment Opportunities

Tropical Items Also in the Crosshairs of Exemption

China has been trying for 13 years to build a railway in the Gobi Desert to reach Mongolia, and there are still 20 kilometers left that no one can finish due to a problem that seems impossible to solve.

At just 14 years old, a boy creates a system without energy, using steel pipes buried in the ground, that irrigates seedlings with moisture from the air, to combat the water scarcity threatening reforestation in northern China.

Where there was only sand and wind at 40 degrees, China built a megacity of 500,000 inhabitants with farms, wineries, and universities in the middle of the desert using melted glacier water from hundreds of kilometers away.

For 45 years, Spain and Morocco have been trying to connect Europe to Africa through a project of just 14 kilometers in the Strait of Gibraltar, and an active tectonic fault on the seabed continues to make the project nearly impossible.

Billions of barrels in the Equatorial Margin could double Amapá’s oil production in Brazil and attract companies from the Campos Basin.

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