Coffee, Cocoa, and Pineapple May Escape 50% U.S. Tariff After Official Signal

Written by Maria Heloisa Barbosa Borges

Published on 29/07/2025 at 15:50

EUA admitem possibilidade de tarifa zero para produtos naturais como café e cacau do Brasil

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Statement Paves the Way for Exclusion of Items Like Coffee, Cocoa, and Pineapple from Tariff Increase Coming into Effect This Friday

Possibility of Zero Tariff for Natural Products was mentioned on Tuesday (29) by U.S. Commerce Secretary Howard Lutnick in an interview with CNBC. The measure could exclude some items that are not grown on American soil from a 50% tax.

According to Lutnick, products like coffee, mango, pineapple, and cocoa fall into the category of “natural resources” that do not compete with local production. The statement comes just days before the new tariff increase on Brazilian exports is set to take effect on August 1st.

Brazilian Coffee May Escape Taxation

Coffee, cocoa, and pineapple may escape the 50% tariff from the U.S. after official signaling — **Exporters on Alert: Possibility of Zero Tariff for Natural Products Revives Brazil’s Hope**

The United States produces only 1% of the coffee they consume. The rest is imported from countries like Brazil, Colombia, Vietnam, and Ethiopia. Therefore, the possibility of zero tariff for natural products could directly benefit Brazilian coffee, the country’s main agricultural export item.

ARTICLE CONTINUES BELOW

Tropical Items Also in the Crosshairs of Exemption

In addition to coffee, Lutnick’s statement included products such as mango, pineapple, coconut, and cocoa, which are significant for Brazilian agribusiness. However, the measure does not explicitly mention Brazil, nor does it define which countries would be favored in potential agreements.

Despite this, the signaling from the U.S. government opens the door for short-term diplomatic negotiations, especially in the context of the new tariffs coming into effect.

Do you think Brazil should seek immediate exemption for its natural products or negotiate a broader agreement with the U.S.?

Coffee, Cocoa, and Pineapple May Escape 50% U.S. Tariff After Official Signal

Statement Paves the Way for Exclusion of Items Like Coffee, Cocoa, and Pineapple from Tariff Increase Coming into Effect This Friday

Brazilian Coffee May Escape Taxation

Tropical Items Also in the Crosshairs of Exemption

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Coffee, Cocoa, and Pineapple May Escape 50% U.S. Tariff After Official Signal

Statement Paves the Way for Exclusion of Items Like Coffee, Cocoa, and Pineapple from Tariff Increase Coming into Effect This Friday

Brazilian Coffee May Escape Taxation

Tropical Items Also in the Crosshairs of Exemption

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Seven world powers including the US, China, and Russia are spending €22 billion on a reactor in the south of France that aims to confine plasma at 150 million degrees Celsius, ten times the temperature of the Sun’s core, using a magnetic field capable of lifting an entire aircraft carrier.

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