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After Two Decades On The Market, The Troller T4, The Best-Selling Car In Brazil In The SUV Segment, Says Goodbye To Consumers. Learn About The Story Of This Classic!
The Troller T4, one of the most iconic and best-selling cars in Brazil, consistently surpassing sales of brands like Fiat and Volkswagen, had its production end confirmed in 2021. After more than two decades of success in the market, the announcement of its discontinuation surprised enthusiasts and fans of the brand. This decision underscores the highly competitive nature of the automotive market, where companies are always looking to innovate and adapt to changes in the sector.
Learn More About The History Of The Best-Selling Car In The Category In Brazil
The T4 was a compact SUV from Troller, which was produced in Brazil and has always been considered one of the brand’s most popular and also one of the oldest models, and thus had great sales success, being the best-selling car of the brand. With its two versions, one with a hard top made of fiberglass and the other with a canvas top, the Troller T4 was the best-selling SUV in Brazil until 2008. In April 2010, Troller announced that the T4 had surpassed 10,000 units sold, outpacing manufacturers like Fiat and Volkswagen.
In Brazil, this model was produced at Ford’s factory in Horizonte, Ceará, however, according to the portal “AutoPapo,” in September 2021, the American automaker confirmed the discontinuation of the model.
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Thus, the Troller T4 and Tx4 models had their activities ended at Ford’s factory, marking the end of a car that began its history in 1997.
The last Troller T4 produced was a TX4 with a white-painted body. It is worth noting that the manufacturer’s employees took the opportunity of the end of the best-selling car in Brazil to take a photo of the last one leaving the factory.
Troller T4 Delivers 200 Horsepower
At the time it was discontinued, the dealership in Lauro de Freitas still had 5 cars available, including two Troller T4 with manual transmission, which cost R$ 240,000 at the time, two with automatic transmission for R$ 259,900, and one unit of the TX4, top-of-the-line with automatic transmission negotiated at R$ 270,000. The availability of cars is greater in the Southeast and South regions, where dealerships still have a large stock of cars.
All second-generation Troller T4 and TX4 models were equipped with a five-cylinder 3.2 engine producing 200 horsepower and feature 4×4 traction. The difference lies in the transmission, which can be either manual or automatic, both with six speeds. They share the same components as the Ford Ranger. The off-road capability has always been a highlight of Troller vehicles, whether in the first or second generation. This has been a reason for none of them to be equipped with airbags, only with ABS.
Troller Was Not Sold
Founded in Ceará, Troller was purchased by Ford for R$ 400 million in 2007. Ford’s primary interest was to inherit the tax incentives obtained by the Brazilian manufacturer under the special automotive regime for companies that settled in the Northeast. The government’s delay in approving the transfer was one of the reasons for the protracted negotiation. Without production in Brazil since January 2021, Ford attempted to maintain Troller’s production.
The American manufacturer had been negotiating its sale since January, when Ford halted vehicle production in Brazil. The urgency was to ensure the continuation of Troller’s production. Under mediation from Ceará government agencies, such as the Secretary of Economic Development and Labor (Sedet) and the Secretary of Finance, negotiations for Troller’s sale continued until early August 2021. These ultimately ended shortly thereafter by direct order from the headquarters in the U.S.
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