Online Stores Anticipate Black Friday 2025 Offers And Are Already Selling Apple, Samsung And Motorola Phones With Discounts Above 40%, Including Recent iPhones And Mid-Range Galaxy Models On Marketplaces Like Amazon And Mercado Livre, Strengthening The Competition For The First Purchases In The Final Stretch Of The Year
According to the portal Tech Tudo, Black Friday 2025 has practically started for those looking for a new phone. Even before the official date, digital retailers have put entry-level, mid-range, and top-tier models on sale, with cuts of around 40% on some devices. The strategy targets consumers who want to upgrade their smartphones but don’t want to wait until the end of the month to take advantage of the deals.
Among the highlights is the Galaxy A05s with 128 GB, which dropped from R$ 1,189 to around R$ 636 on Mercado Livre, iPhones 13 and 14 with reductions exceeding 20% on Amazon and, at the top, the iPhone 16 Pro with about 15% discount. There are also mid-range models like the Motorola Edge 50 Neo 5G and the Galaxy A36 5G that make the list of promotions for Black Friday 2025 and broaden the price range for those seeking good cameras, long-lasting batteries, and 5G.
Why Black Friday 2025 Offers Started Earlier
Online retail has brought forward promotions to capture the audience that researches throughout November. By offering well-known phones with price cuts right at the beginning of the month, stores create a reference point for value and encourage immediate purchase closure.
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This movement is common during Black Friday, but in 2025 it appears more aggressive in the smartphone segment, which is the most sought-after product during the event.
Another point is that phones have technical specifications that are easy to compare. When a consumer sees an iPhone 13 with 128 GB for R$ 2,815 or a Galaxy A36 5G below R$ 1,700, they can quickly check if the offer is within market range.
That’s why retailers use iPhones and Samsungs as showcases for Black Friday 2025, since these are devices with high demand and positive user evaluations.
Entry-Level And Mid-Range Models That Drive The Discount
The Galaxy A05s with 128 GB is the most visible example of anticipation. The device went from R$ 1,189 to around R$ 636 on Mercado Livre, representing about a 42% reduction, a figure aligned with the claim of phones being up to 40% cheaper during Black Friday 2025.
Even as a simple model, it features a large 6.7-inch Full HD+ screen, a 50 MP main camera, and a 5,000 mAh battery, a combination that appeals to those wanting to spend little while having autonomy. There are reports of occasional stuttering, but the cost-benefit is evident when the price drops to this level.
Another highlighted model in anticipation is the Motorola Edge 50 Neo 5G, which is listed on Amazon for about R$ 1,565, nearly 20% below its launch price.
It is a mid-range device with a 6.4-inch pOLED display, a complete camera system, and up to 16 GB of combined memory, placing it in a very competitive range for those seeking solid performance and 5G during Black Friday 2025.
Samsungs With 5G And AI Features Are Also Included
The mid-range line from Samsung is already on the radar for promotions. The Galaxy A36 5G with 128 GB can be found on Amazon starting at R$ 1,700 and, in some marketplaces, for prices around R$ 1,590.
The model offers a 50 MP main camera, a 5,000 mAh battery, and AI features for photo editing and searching. With this configuration, the A36 5G becomes a Black Friday 2025 option for those not wanting to pay top-tier prices but require updates and current features.
For those aiming for higher performance, the Galaxy S25 Plus 5G with 256 GB has appeared on sale for around R$ 4,013 on Mercado Livre, a drop of just over 20% from the original price of R$ 5,279. The device comes with robust construction, Snapdragon 8 Elite, and a complete camera system.
Even as a premium model, it has already entered the heating phase for Black Friday 2025, which typically occurs closer to the date only with the previous generation of top-tier devices.
iPhones With Cuts Above 20% In Marketplaces
The anticipation also covers Apple’s line. The iPhone 13 with 128 GB was listed on Amazon for R$ 2,815, a price about 27% below the reference price of R$ 3,887.
It is a 2021 model but still delivers Super Retina XDR display, A15 Bionic chip, dual 12 MP camera, and IP68 protection. Consumer reviews indicate good battery life and camera quality, keeping the device relevant during Black Friday 2025.
The iPhone 14 with 128 GB was seen for R$ 3,167, a drop of approximately 24% from the original price. With a 6.1-inch display, improved dual camera, and the same A15 Bionic chip, the model is a way to enter the Apple ecosystem at a lower price than at launch.
There are reports of malfunctioning in some cases, but the average rating remains high, ensuring appeal among those wanting to take advantage of the November discount.
Top-Tier Models Also Entered The Pre-Black Friday 2025
Even the more expensive devices are already being used as bait. The iPhone 16 Pro with 128 GB, which is a recent model with a 6.3-inch OLED display, was seen on Amazon for R$ 7,019, down from R$ 8,221 at the full price.
The reduction of almost 15% is not common so early for a top-tier Apple device, indicating that the competition for Black Friday 2025 is more intense. This device stands out for its A18 Pro processor, 48 MP ultra-wide camera, and the promise of up to 27 hours of video playback.
Some users mention lower battery life during routine usage, but the package remains aimed at those seeking maximum performance.
In the same movement, Samsung offers the Galaxy S25 Plus 5G with a significant discount. Since it is a model that already comes with reinforced aluminum construction and Gorilla Glass Victus 2, along with versatile cameras, it directly appeals to the audience waiting until the end of November to purchase a premium smartphone. The difference is that, in 2025, it is already on sale before the main date.
How To Take Advantage Without Falling For A Bad Offer
Even with cuts reaching 40%, it’s important to check specifications, buyer ratings, and delivery times. Many of the lowest prices during Black Friday 2025 are on marketplaces, where the product might be shipped by different retailers within the same platform. In these cases, it’s worth looking at evaluations and store reputation before finalizing.
Another point is to compare models within the same price range. In November, a mid-range Motorola could cost the same as a recently launched Samsung 5G.
The choice should consider memory, battery capacity, update policies, and cameras. In the anticipated Black Friday 2025, consumers have more time to make this comparison and do not need to decide everything on the same day.
The anticipation of offers shows that Black Friday 2025 is already moving the smartphone market, with iPhones and Samsungs receiving discounts that previously only appeared in the week of the date.
There are affordable options, mid-range models with 5G, and top-tier devices with off-season price cuts, particularly on Amazon and Mercado Livre. For those who were waiting to replace their smartphones, the month is already worthwhile.
For you, which of these phones makes the most sense to buy now during the anticipated Black Friday 2025: the well-equipped mid-range or the iPhone with a discount above 20%? Let us know in the comments what you intend to grab.

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