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Vivo Mobile Launches Sales in June with Two Advanced Models, Targeting the Premium Mid-Market and Strengthening Its Presence in South America
Jovi, the brand of Chinese Vivo Mobile Communications, begins a new era in the national smartphone market. In June 2025, the models Jovi V50 5G and Jovi V50 Lite 5G will start being sold in Brazil, both featuring 5G technology, long-lasting batteries, ultra-fast charging, and a modern look.
One of the highlights is that the Lite model is already being manufactured in Brazil, specifically in the Free Trade Zone of Manaus, through the GBR factory, which began operations at the end of 2024. This way, the brand aligns with local industrialization policies and reduces logistics impacts.
A New Phase in the Smartphone Industry: Meet Jovi’s Arrival in Brazil
Jovi’s arrival in Brazil is seen as a milestone for Vivo Mobile’s expansion in South America. The company, which already operates in Colombia, Chile, and Peru, is now advancing into one of the most relevant markets in the continent with a clear proposal: to offer high performance, extensive guarantees, and local manufacturing to compete with brands like Samsung, Apple, and Xiaomi.
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According to data from Counterpoint Research, Vivo Mobile ended 2024 as the fifth largest smartphone manufacturer in the world, with over 100 million devices sold globally. This places it ahead of several competitors in terms of volume and innovation in emerging markets.
National Engineering with Global DNA: The Behind-the-Scenes of Jovi’s Production in Brazil
Local production, which began in January 2025, reflects a strategic choice. According to Allan Feng, CEO of Jovi in Brazil, the company “brought production lines from China to the country and combined them with local industrial knowledge.” This ensured the same global quality standard that the brand upholds.
The GBR factory, located in Manaus, reached the ideal level of production in April 2025. Since then, it has been able to provide sufficient volume to meet the national demand for the Jovi V50 Lite 5G model.
Technology, Design, and Performance: Specifications That Make Their Mark
Both devices feature a 6.77-inch AMOLED display, 120Hz refresh rate, and fingerprint sensor. However, the technical differences are significant and define each model’s positioning:
Jovi V50 5G
- Processor: Qualcomm Snapdragon 7 Gen3 with 5G connectivity
- Memory: 12GB of RAM + an additional 12GB expansion
- Storage: 512GB of ROM
- Cameras: ZEISS lenses with 50MP (main and ultra-wide), 50MP front with Aura Light, and 4K video
- Battery: 6,000 mAh with 90W charger
- System: Android 15 with three system updates and four security updates
- Colors: Anchor Red and Satin Black
- Suggested Price: R$ 4,999
Jovi V50 Lite 5G
- Processor: MediaTek Dimensity 6300 with integrated 5G
- Memory: 8GB of RAM + an additional 8GB expansion
- Storage: 256GB of ROM
- Cameras: Sony sensor with 50MP (main), 8MP (ultra-wide), and 32MP front with Aura Light
- Battery: 6,500 mAh with 90W charger
- System: Android 15 with three system updates and four security updates
- Colors: Titanium Gold and Eclipse Black
- Suggested Price: R$ 3,199
Both models come with a protective case, applied film, 90W charger, and USB-C cable, demonstrating the brand’s care for consumer experience from unboxing.
Extended Warranty and National Support: A Bet on Customer Relationships
In addition to powerful hardware, Jovi has invested in a robust and unprecedented post-sale model. All buyers of the new smartphones will benefit from:
- 1 year of protection for broken screens
- 2 years of full warranty
- 3 years with free annual case and film replacement
- 4 years of battery coverage
- 5 years of free annual review
This policy reinforces the brand’s commitment to providing peace of mind and trust to consumers, a decisive factor in such a competitive market.
Competition Heats Up in Manaus and Moves the Industry
The race for market share has taken a new turn when Realme, also Chinese, announced the establishment of its first factory in the Americas, also in the Free Trade Zone of Manaus. According to the company, the new unit has the capacity to produce 20,000 smartphones per day in its initial phase.
Consequently, Jovi’s local production enhances a well-established trend: the appreciation of national industry as a competitive differential.
The Legacy Begins: Innovation, Trust, and Focus on the Consumer
The arrival of Jovi smartphones in Brazil represents more than a commercial launch. It marks the beginning of a new phase, where cutting-edge technology, technical reliability, and long-term benefits go hand in hand.
Thus, with a launch scheduled for June 2025, national production beginning in January, and industrial capacity consolidated in April, Jovi positions itself as a new force among premium mid-market players. The promise is clear: to deliver accessible innovation with lasting support.
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