Português 
Inglês 
Espanhol 
3 min de leitura 
0 comentários 
Nissan Reconsiders Its Future Plans Amid Growing Wave of Affordable Electric Cars from China, Targeting the Launch of an Economical Model in the Brazilian Market.
The segment of affordable electric cars is expanding at a surprising speed, exceeding the expectations of several automakers, especially in light of the proliferation of Chinese vehicles around the globe. In this changing scenario, renowned automakers like Nissan are reassessing strategies and announcing new plans, as revealed during the Tokyo Motor Show.
Nissan Plans to Bring Affordable Electric Car to Market Soon
According to Nissan CEO, Makoto Uchida, highlighting the matter at the Japan Mobility Show, the market for low-cost electric cars is moving faster than the brand’s expectations. The executive emphasized that low-cost electric cars from China are forcing Western companies to rethink their plans. Uchida states that Nissan thought the process was gradual, but it sped up much faster. The Chinese accelerated this in the market and went beyond.
Taking this into consideration, the Japanese automaker is reviewing its development plans to ensure that its electric cars are more affordable and don’t take long to hit the market. The company’s executive also states that Nissan’s priority has shifted to discussions about pricing and analysis of affordable prices for all markets in which it operates.
-
OMODA & JAECOO grows in Europe in 2026 with an integrated strategy of sales, innovation, local production, and technological advancement in the United Kingdom, Italy, and Spain.
-
OMODA & JAECOO expands after-sales service in Brazil with competitive maintenance, a 7-year warranty, and high availability of parts for technological SUVs.
-
OMODA & JAECOO appoints Alessandra Souza as executive marketing director in Brazil and accelerates brand expansion with a focus on innovation, networking, and hybrid portfolio.
-
Jaecoo 7 with super hybrid SHS system exceeds 1,200 km of combined range with a 1.5 turbo engine, high-density battery, and intelligent energy management.
Although no timeline for the price reduction of its electric cars was given, the executive noted that quality and cost-effectiveness remain important points that will not be abandoned in the new affordable electric car.
Nissan Plans to Bring Affordable Electric Car to Brazil
In the end, the executive from the Japanese brand states that China has sent a warning to automakers, prompting Nissan to reconsider how it produces its affordable electric cars to keep pace and bring new technologies and models to market more quickly.
Thus, the fact is that Nissan still has a lot of work ahead. The Japanese automaker was ahead with the Nissan Leaf, a veteran of modern electric cars and a sales success; however, the brand has lost momentum. The latest model, Ariya, is still crawling in sales and hasn’t even reached several markets.
Introduced in Brazil just over a year ago, the Nissan Ariya remains an unknown in the national market. During the Tokyo Motor Show, the automaker’s executives confirmed their intention to launch an affordable electric car in the country, but still without an official date. Revealed globally in 2020, the Ariya emerged with global ambitions and is already listed with the National Institute of Industrial Property in a recently completed registration.
Get to Know the Nissan Ariya Electric Better
Marking a new phase in the electrification of the Japanese automaker’s models, the Nissan Ariya measures 4,645 mm in length and has a wheelbase of 2,776 mm, ensuring great internal space.
Moreover, the interior is modern and has clean lines, also highlighted by the dashboard equipped with two large screens: an entertainment system and an instrument cluster, both measuring 12.3 inches. There are few buttons, most functions are configured on the screen and by voice, and seats with zero-gravity technology.
Based on the CMF-EV architecture, the same as its cousin Renault Megane E-Tech, the Nissan Ariya has two propulsion options: the first features a 160 kW (217 horsepower) electric motor with 30.5 kgfm of torque at the front axle, while the second comes with two electric units for a total of 290 kW (394 horsepower) and 61.2 kgfm with all-wheel drive e-4FORCE.
Seja o primeiro a reagir!