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End Of Onix Production Opens Space For A Novel SUV And Confirms Historic Change In Chevrolet’s Strategy
Chevrolet Is Preparing To Retire The Onix, The Model That Has Led The Market Since 2015, And Will Launch A Novel SUV Coupe In Partnership With Hyundai. This Transformation Is Scheduled For 2030 And Is Expected To Redesign The Brand’s Position In The Brazilian Market.
Onix Hatch And Sedan Will No Longer Exist
In 2024, General Motors And Hyundai Announced A Partnership To Share Platforms And Engines. The Goal Is To Reduce Costs And Expand Production Scale.
This Agreement Means That The Onix Hatch And Onix Sedan Will Not Get New Generations. Both Models Will Be Discontinued At The End Of The Decade, Reinforcing Chevrolet’s Decision To Invest In The SUV Segment.
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Novel SUV Coupe Will Be Chevrolet’s Bet
The Onix Replacement Will Be A Compact SUV With Coupe Style. The Model Will Feature Elevated Suspension And Utility Interior Space. Additionally, It Will Offer A Spacious Trunk, Similar To That Of A Compact Sedan.
This Vehicle Will Compete With Volkswagen Nivus And Fiat Fastback, Which Already Dominate The Niche. Although The Launch Is Expected Only In 2030, The Project Is Already Seen As One Of The Boldest By Chevrolet This Decade.
Hyundai Engine, Chevrolet Design
The New Generation Of Hyundai HB20 Arrives In 2027. Its Platform Will Serve As The Base For Chevrolet’s SUV Coupe. The Model Will Use Hyundai’s Engine And Transmission But Will Have Chevrolet’s Exclusive Body And Interior.
Production Will Take Place At GM’s Factory In Gravataí (RS), Currently Dedicated To The Onix. Hyundai Will Continue With The HB20 In Piracicaba (SP).
Brand Executives Are Considering Keeping Basic Versions Of The Onix Hatch And Sedan Until The Next Decade, Should There Be Demand For More Affordable Vehicles.
Investments And Upcoming Releases Until 2028
General Motors Confirmed An Investment Plan Of R$ 7 Billion In Brazil Between 2024 And 2028. However, The New SUV Coupe Does Not Fully Integrate This Cycle Yet.
Before It, The Priority Will Be The Carbon Project, Which Will Give Rise To An Entry-Level Compact SUV. The Launch Will Occur In 2026 And Will Position The Model Between The Onix And The Tracker.
With Design Inspired By The Equinox EV, The Entry-Level SUV Will Cater To Consumers Seeking Mid-Range Options. Thus, Chevrolet Will Have A Transition Portfolio Until The Debut Of The SUV Coupe In 2030.
Goodbye To Onix And The New Phase Of Chevrolet
In The Coming Years, The Onix Will Gradually Lose Space. After Nearly Two Decades Of Leadership, The Model Will Make Way For A Streamlined Line Of Entry-Level SUVs.
The Strategy Follows The Path Of Other Brands. Volkswagen, For Example, Released Affordable Versions Like The Polo Track To Broaden Its Customer Base.
Thus, The Decision To End The Onix — The Best-Selling Car In Brazil Since 2015, According To Fenabrave — Shows How Chevrolet Is Adapting Its Strategy To The Global Trend Of Prioritizing SUVs.
The Future Of The Brand Will Depend On The Reception Of This New Model In A Market That Has Always Valued Affordable Compacts.
Will Brazilian Consumers Be Ready To Give Up The Onix In Exchange For An SUV Coupe In 2030?
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