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Discounts of up to R$ 24,9 thousand make the Fiat Strada 2026 one of the most attractive pickups for companies and rural producers, who still have seven versions, two types of engines, and varying load capacities.
The Fiat Strada 2026 continues to be available for direct sales in October in seven versions, with discounts reaching R$ 24,9 thousand for companies and rural producers.
The pickup maintains options with a 1.3 aspirated engine and a 1.0 turbo, in addition to single and double cab solutions, targeting different professional usage profiles.
According to market data, the model has accumulated 101,307 registrations between January and September 2025, a performance that sustains its segment leadership.
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Direct Sales and Target Audience
The direct sales program covers CNPJ of companies and rural producers, with specific conditions for each version.
The strategy targets both fleet owners and small entrepreneurs who need a lightweight utility vehicle with low operational costs and ample availability of parts.
The discount ranges vary according to configuration, engine, and type of cab, reducing the final acquisition price compared to retail value.
Prices and Discounts of the Fiat Strada 2026 for CNPJ
At the base of the lineup, the Endurance 1.3 Firefly starts at a public price of R$ 111,990 and drops to R$ 88,533.69, a discount of R$ 23,456.31.
Just above it, the Freedom 1.3 CP has a table price of R$ 118,990, but in the corporate channel it sells for R$ 94,067.54, a reduction of R$ 24,922.46, one of the most significant of the month.
For those looking for a double cab, the Freedom 1.3 CD costs R$ 126,990 at retail and R$ 113,656.05 for CNPJ, with a discount of R$ 13,333.95.
The Volcano 1.3 CD maintains a full price of R$ 129,990, reaching R$ 127,390.20 with the benefit.
In the automatic option, the Volcano 1.3 CVT CD reduces from R$ 135,990 to R$ 133,270.20.
At the top of the catalog, the Ranch 1.0 turbo AT and Ultra 1.0 turbo AT are listed at the same table price of R$ 146,990, selling for R$ 144,050.20 in direct sales, with a discount of R$ 2,939.80.
The variety of versions allows for adjusting investment, finish, and capacity according to business needs.
Load Capacity and Dimensions of the Strada 2026
The single cab configurations offer 720 kg of useful load and 1,354 liters of volume in the bed, ideal for transporting supplies, tools, and goods.
In the double cab versions, the focus is on internal space, with 650 kg of capacity and 844 liters of volume.
This difference caters to operations that alternate between urban and rural use, maintaining the utility of the cargo compartment.
The set of measurements reinforces the model’s versatile vocation.
It measures 4.48 m in length, 1.73 m in width, and 1.60 m in height, with a wheelbase of 2.74 m.
On urban roads, these dimensions facilitate maneuvers and parking, while on rural roads, the suspension ensures robustness for uneven surfaces.
Engine and Performance
The 2026 lineup maintains two mechanical assemblies.
In the Endurance and Freedom versions, the 1.3 Firefly engine delivers up to 107 hp, always with a five-speed manual transmission.
The Volcano can use the same engine but with 109 hp, and offers an option for CVT automatic transmission with seven simulated gears.
In the higher versions Ranch and Ultra, the pickup receives the 1.0 turbo T200 engine, which generates 130 hp with ethanol and 125 hp with gasoline, in addition to 20.4 kgfm of torque.
In these versions, the transmission is CVT automatic, also with seven simulated gears.
Consumption and Energy Efficiency
The consumption of the Fiat Strada 2026 varies according to the engine and the fuel used.
With the 1.3 Firefly, the model achieves 9.1 km/l in the city and 10.1 km/l on the highway with ethanol.
With gasoline, performance rises to 13.0 km/l in urban cycles and 14.7 km/l on the highway.
The 1.0 turbo T200 shows 8.3 km/l in the city and 9.2 km/l on the highway with ethanol.
With gasoline, the averages are 11.9 km/l and 13.1 km/l, respectively.
These numbers reinforce the Strada’s position as one of the most efficient pickups in its category, especially in mixed routes.
Equipment and Versions
The Endurance prioritizes basics and durability, suitable for intensive work use.
The Freedom adds convenience items and is suitable for longer journeys.
The Volcano combines comfort and design with functionality.
The Ranch and Ultra versions, at the top of the range, offer better performance and more complete finish, catering to professionals seeking performance without sacrificing utility.
Commercial Performance and Leadership
From January to September 2025, the Strada accounts for 101,307 registered units.
This volume keeps the model among the country’s best-selling vehicles and explains the range of versions and discounts for CNPJ.
A large part of the demand comes from corporate clients and individual entrepreneurs who use the vehicle as a work tool.
How to Choose the Ideal Version of the Strada 2026
The choice depends on the type of cab, the required power, and the available budget.
Those who frequently transport bulky loads tend to benefit more from the single cab, with 1,354 liters and 720 kg of capacity.
Those needing internal space find balance in the double cabs, with 844 liters and 650 kg.
For light urban routes, the 1.3 aspirated offers good fuel consumption and simple maintenance.
For those traveling on roads or regularly transporting weight, the 1.0 turbo of up to 130 hp delivers greater agility.
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