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How The Economic And Financial Crisis Shook The Owner Of Casas Bahia

Written by Bruno Teles
Published on 28/08/2023 at 15:31
Updated on 28/08/2023 at 15:32
Como a crise econômica e financeira abalou a dona das Casas Bahia
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You Must Have Noticed That Some Casas Bahia Stores Are Closing Their Doors. The Latest Balance Sheet from Via, the Company Behind This and Other Big Brands Like Extra.com and Ponto, Sounded the Alarm in the Market.

Let’s Dive Deep into the Crisis of This Giant in the Brazilian Retail Sector and Understand What Is Happening.

Interest and Inflation

The Economic Environment in Brazil Is Far from Favorable for the Retail Sector. With Interest Rates That Reached 13.75% This Year and Rampant Inflation, the Scenario Is Concerning.

Claudio Felisoni, President of Ibevar and Professor at FIA Business School, Comments That These Factors Directly Affect Credit and the Purchasing Power of Families.

Indebtedness

Via Is No Exception to the Rule. The Company’s Indebtedness Started During the Pandemic, with Loans at an Interest Rate of 2% per Year.

However, From January 2021 to August 2022, These Rates Drastically Escalated, Reaching the Current Level of 15.85% per Year. Yes, You Read That Right: This Represents an Expense of BRL 871 Million Just to Maintain the Debt.

Recovery Plan

To Avoid the Worst, Via Announced an Audacious Recovery Plan. This Plan Includes Cutting 11% of the Workforce, Closing Up to 100 Stores, and Reducing Stocks by Up to BRL 1 Billion.

Lidiane Bastos, a Retail Management Specialist, Believes That These Measures Could, in the Long Run, Save the Company from Bankruptcy.

Diversification and Technology

Even in the Midst of the Crisis, Via Is Betting on Innovation. About 60% of Casas Bahia’s Physical Stores Already Have App 2.0, a Platform Aimed at Improving the Customer Experience in Stores. Additionally, a Voice Search Has Been Implemented, Assisting in Over 200,000 Online Queries.

Get to Know Casas Bahia

Founded in 1957 by Samuel Klein, a Polish Immigrant, Casas Bahia Has Always Had Credit Sales in Its DNA. From Door-to-Door Salesman to Owner of One of the Largest Retail Chains in the Country, Klein Brought Innovation to the Market and Focused on Classes C and D.

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Bruno Teles

Falo sobre tecnologia, inovação, petróleo e gás. Atualizo diariamente sobre oportunidades no mercado brasileiro. Com mais de 7.000 artigos publicados nos sites CPG, Naval Porto Estaleiro, Mineração Brasil e Obras Construção Civil. Sugestão de pauta? Manda no brunotelesredator@gmail.com

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