How Custom Production Will Change the Course of the Industry?

Written by Paulo Nogueira

Published on 28/07/2020 at 06:21

Updated on 28/07/2020 at 07:00

Aloisio Arbegaus é diretor Comercial e de Marketing da Teclógica, empresa especializada na gestão de TI e Negócios

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The Executive Highlights One of the Changes Impacting the Industry: Customized Production, and How It Can Be an Important Path in the Recovery.

You have probably chosen to buy an exclusive product. A piece of clothing or an item for your home, with unique characteristics, according to your personal taste. That is what defines customized production. And more than a business model, customization is also a trend that is expected to strengthen the concept of Industry 4.0 and promises to be increasingly present in companies’ routines.

To understand the impact of customized production on the industry, just check what market research shows. One of them was conducted by Dassault Systèmes, a global reference in solutions for Industry 4.0 and a partner of Teclógica in Latin America. The data, which is the result of a global study with young people from France, China, and the United States, showed that:

83% of consumers want products to adapt to their needs;
Fast delivery is essential and only 21% of respondents are willing to wait more than four days to receive an order;
The cost of customization is not a problem, as consumers said they are willing to pay up to 25% more for a product that meets their preferences;
For the industry, customization goes beyond personalized products. 50% of consumers understand personalization as differentiated services before purchase. This includes services and products based on personal data recorded in previous purchases, with technological support.
Data security is a concern for 96% of consumers, who will only agree to share information if it is in exchange for customization.

In light of this study, it is evident that the need for industry adaptation is urgent. By integrating technologies, data, and automation into the production process that ensure the development of customized items with investments similar to mass production, the industry can enter the concept of mass customization. In other words: it produces items with exclusive characteristics and personalized materials at the same speed and efficiency of mass production.

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Thus, the optimization of resources and solutions involving data collection and processing throughout the production line, mobility, and the use of IoT, artificial intelligence, and rapid programming gain prominence. In this scenario, customized production will make the industry much more aligned with reality and the market, delivering to the consumer products suited to the new reality.

For the industry, technology will be crucial to integrate a new consumption model without jeopardizing the sustainability of the business. The efficient use of resources and production planning for better utilization of structure will be a competitive differential.

An example of technology applied to the industry is the factory floor management. Currently, production planning systems already deliver impressive results: a year of production can be planned, for example, in just 30 minutes using software for the segment.

In other words: from the moment the industry pays attention to the consumption trends, production can become much more competitive. And technology, aligned with data collection, analysis, and transformation, will be the only path for strengthening businesses while ensuring the security and privacy of information.

*Aloisio Arbegaus is the Commercial and Marketing Director at Teclógica, a company specialized in IT and Business management that offers the market services in application development and management, manufacturing management, and products for various segments of the market, such as manufacturing, civil construction, corporate communication, and contract management. Headquartered in Blumenau (SC), the company operates throughout the national territory and Latin America.

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Where there was only sand and wind at 40 degrees, China built a megacity of 500,000 inhabitants with farms, wineries, and universities in the middle of the desert using melted glacier water from hundreds of kilometers away.

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