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How Technology Helps Address Challenges in the Machinery and Equipment Industry

Written by Corporativo
Published on 20/05/2024 at 15:41
Updated on 20/05/2024 at 20:20
Como a tecnologia ajuda nos desafios da indústria
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After a Year of Decline, the Machinery and Equipment Industry Shows Signs of Recovery with the Help of Technology

After closing 2023 in decline, the machinery and equipment industry has been showing signs of recovery. According to the Brazilian Association of Machinery and Equipment Industry (Abimaq), the segment recorded a 6.2% growth in its net revenue in March of this year compared to February. In addition, projections indicate that the sector should grow 5.5% in internal revenue this year, 3.5% overall, with exports at 0.6%.

Among the reasons justifying this expected rise for the industry in 2024, the use of engineering and technology stands out. The adaptation of machinery for the use of software and resources such as Artificial Intelligence has provided greater efficiency, safety, and operational agility.

Challenges of Innovation and Predictive Maintenance

Despite significant progress, the industry still faces challenges in innovation due to low investment in research and development, essential for maximizing operations with maximum effectiveness. Another challenge is predictive maintenance, crucial for maximizing the lifespan of equipment and preventing issues.

Moreover, Brazil is still at the beginning of applying the concept of Industry 4.0, a trend that has been present for over a decade in the global market. The low utilization of automation resources in the country raises an alert about the disparity compared to other nations that are already in Industry 5.0 and preparing for 6.0.

The Market Expansion and Technology

Another specific obstacle faced by Brazil is market expansion. The continental size of the country makes it difficult to adopt growth strategies, concentrating trade relations in certain regions and inhibiting access to industrial hubs scattered across the national territory.

The machinery and equipment industry has vast growth potential, both nationally and internationally. However, to achieve this potential, it is essential to overcome these obstacles to ensure a promising operational flow. And, in this aspect, technology is an excellent ally.

Management Tools and Internationalization

When talking about technological application, it is crucial to understand that it is not a magic solution to all problems. However, its use can be highly beneficial with the right tools, such as a global ERP. Management software helps in automating processes, extracting and analyzing data, identifying bottlenecks, and, above all, in making accurate decisions, ensuring a return on investment.

A global ERP also integrates international standards and regulations, favoring internationalization and expansion into new markets, creating growth opportunities. However, the effectiveness of these tools depends on the company’s ability to use them correctly. Therefore, the support of specialized consulting is vital to guide strategies and maximize benefits.

The machinery and equipment industry is strategic for Brazil, both economically and technologically. Therefore, it is crucial that companies of all sizes integrate technological resources to drive their development. In a dynamic market, being strategic is essential for survival and growth.


In conclusion, technology plays a fundamental role in overcoming the challenges of the machinery and equipment industry, contributing to the recovery and growth of the sector. With the implementation of appropriate tools and a strategic approach, the industry can reach new levels of efficiency and competitiveness, ensuring a more promising future.

Source: “Felipe Melo, head of indirect sales at INOVAGE Group”

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