Direct Challenge to Toyota and Chevrolet: Hyundai Bets on New Mid-Size Pickup Truck with Chassis and Considers Derived SUV

Written by Roberta Souza

Published on 21/09/2025 at 13:19

Updated on 21/09/2025 at 13:21

Fonte: Rodrigo Campos, Notíciadamanhã.com/Google imagens.

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Arrives With Ladder Frame, Double Cabin, And 329 Hp Hybrid Engine

Hyundai has confirmed its plans to launch a mid-size pickup with a frame in the United States before 2030, directly targeting heavyweight rivals such as Toyota Tacoma and Chevrolet Colorado. The announcement was made by the brand’s global CEO, José Muñoz, who also highlighted the possibility of a rugged SUV derived from the same platform, according to Garagem 360.

This bet is not by chance. The mid-size pickup segment continues to grow in the U.S. and other markets, especially following the increased demand for vehicles that combine off-road capability, durability, and interior space. For Hyundai, this is about correcting course after results fell short with the Santa Cruz, which, due to its monocoque body, did not achieve the desired leadership.

In Brazil, Hyundai and General Motors are partnering to bring a mid-size pickup to the country with a different arrival forecast, according to Notícia da manhã.

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Ladder Frame And Hybrid Engine: The Strategy

Unlike the compact Santa Cruz, Hyundai’s new mid-size pickup will be built on a ladder frame. This technical detail is not just engineering: it ensures greater robustness, resistance in rough terrain, and higher payload capacity.

Muñoz also hinted at a strategic possibility: equipping the pickup with the same 329 hp hybrid powertrain used in the Palisade Hybrid. If confirmed, this configuration could offer a competitive advantage, combining power and efficiency in a segment that has not yet received many electrified solutions.

There are rumors that the platform could share elements with the Kia Tasman, already sold in some markets, which would increase production scale and reduce costs.

Potential SUV: A Match for Bronco and Wrangler?

In addition to the pickup, Hyundai is considering launching an SUV derived from the same platform, with clear ambitions: to compete with icons like the Ford Bronco, Jeep Wrangler, and Toyota 4Runner.

If realized, this SUV would not only expand the brand’s range in the U.S. but also strengthen its presence in a niche of customers loyal to off-road capabilities, where style, robustness, and technical capability are essential.

It’s a bold move, after all, entering a territory dominated by traditional brands requires not only technology but also earning the trust of consumers who tend to be loyal to their preferred models.

Source: Robson Quirino,Garagem360.com/Google Images.

Hyundai In Search Of Credibility In The Segment

Recent history shows that Hyundai has faced difficulties with the Santa Cruz, which did not achieve the expected sales volumes. However, with the arrival of a mid-size pickup on a frame, the automaker is trying to enter a more established category with larger margins.

If it truly bets on a powerful hybrid version, the brand could even become a reference in innovation, but it needs to overcome the barrier of tradition: consumers who see Toyota and Chevrolet as synonymous with trust.

And You, Would You Bet On This Turnaround From Hyundai?

With a new mid-size pickup equipped with a robust frame, a hybrid engine option, and even a future off-road SUV on the radar, Hyundai seems willing to take risks in one of the most competitive markets in the world.

But the question remains: do you believe that Hyundai has what it takes to face Toyota, Chevrolet, and Ford in their own territory?

Leave your opinion in the comments.

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Direct Challenge to Toyota and Chevrolet: Hyundai Bets on New Mid-Size Pickup Truck with Chassis and Considers Derived SUV

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