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Ducati Expands Its Presence in Brazil in 2024: Italian Giant Announces New Strategy for the Brazilian Market, Bringing Modern Stores and Launching Innovative Models That Promise to Win Over Consumers.
Ducati announced the opening of four new dealerships in Brazil, scheduled for September and October. In addition, the company is also undergoing a restructuring of its network with some leadership changes. In this article, you will find out everything about Ducati’s new stores in our country.
Where Will the New Ducati Stores Be Opened?
One of the highlights of the new Ducati stores is the acquisition of the operation of the Ducati dealership in Campinas (SP) by Empresas Maggi, a group with over 40 years in the automotive market. The company, headquartered in Itu (SP), already works with brands such as Fiat, Peugeot, Volkswagen, Citroën, Volvo, Toyota, Jaguar, Land Rover, among others.
The capital of Goiás, Goiânia, will once again welcome a Ducati dealership, now under the management of Grupo Ramasa. The city had been without new Ducati stores for over a year. Grupo Ramasa, which has been in the automotive market since 1976, is responsible for brands such as Toyota, Nissan, Jaguar, Land Rover, and Triumph.
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Among the confirmed openings for this September are the cities of Curitiba (PR), Ribeirão Preto (SP), and Vitória (ES). In October, Alphaville (SP) will receive its new Ducati dealership, which is already operating in a soft opening mode, with the official opening scheduled for the beginning of the month. These new Ducati stores are part of the brand’s effort to improve service and customer experience for Brazilian clients.
Ducati’s Expansion in the Brazilian Market Marks a New Milestone
The expansion of Ducati’s network of new stores in Brazil is a strategic move aimed not only at increasing sales but also at strengthening the brand’s presence in the country. With the arrival of these dealerships, Ducati hopes to provide closer and more personalized service to its customers, as well as offer a greater availability of models and services.
- Alphaville (SP): Dealership already in soft opening, with official opening in October;
- Ribeirão Preto (SP): Official opening at the end of September;
- Goiânia (GO): Return of the brand’s dealership with Grupo Ramasa;
- Campinas (SP): Operation acquired by Empresas Maggi;
- Curitiba (PR): New unit will be inaugurated on September 21, managed by Grupo Remotors;
- Vitória (ES): New facility with opening scheduled for September 14.
With the restructuring of its network of stores, Ducati demonstrates a continuous commitment to the Brazilian market. The presence of new Ducati stores in strategic regions reinforces the brand’s confidence in the country’s economic recovery and in Brazilians’ passion for high-performance motorcycles.
What Details Have Been Revealed So Far About the New Ducati Stores?
Along with the expansion, the brand is also introducing new models that promise to shake up the national market. The newly opened stores will feature models such as the Ducati Viavel V4 2023 and the Ducati Multistrada V4 Rally 2024, offering Brazilian consumers the most innovative and modern options in the two-wheeled world.
Each of the new Ducati stores is designed to provide a complete experience. The units will feature modern showrooms, equipped workshops, and spaces dedicated to members of the Ducati Official Club. The Curitiba unit, for example, will be approximately 400 square meters, catering to the demands of the most discerning customers.
These initiatives aim to ensure that the company is not just another brand in the two-wheeler segment here, but a reference in quality and service. It is important to note that the brand has been in existence for nearly a century and operates in the production of luxury and sports models.
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