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Toyota Model Outperforms Competitors and Earns Title of Vehicle With Lowest Depreciation in 2024. The Study, Reference in the Automotive Sector, Shows the Importance of Choosing Vehicles That Preserve Their Value. Check Out the Champions in Each Category and More!
While many consumers are attentive to prices and launches in the automotive market, there is a crucial factor that can define the ideal choice: the ability of a vehicle to maintain its value over time.
The Brazilian market, known for its intense turnover, saw a model surprisingly outperform significant competitors and secure the title of car that depreciated the least in 2024.
What made this vehicle stand out? Read on to discover the details and the champions of other categories.
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On December 6, 2024, the Autoinforme Agency announced the results of the 11th edition of the Major Resale Value Seal.
This study, conducted for over two decades, is a reference among buyers and specialists for awarding models that depreciate the least over 12 months of use.
According to the report, the big winners of the year were the Toyota Corolla, in the combustion engines category, the Volvo XC90, among hybrids, and the Ford Mustang Mach-E GT, in the electric segment, with depreciation rates of -4.7%, -3.8%, and -5.2%, respectively.
The Impact of Numbers in the Automotive Industry
This year, the analysis included 170 models, segmented among combustion vehicles, hybrids, and electrics.
The division was created due to the exponential growth of the electrified car market in the last three years, even though these segments have smaller sales volumes.
The adopted criteria established cut lines of 1,000 units sold for combustion models, 300 for hybrids, and 100 for electrics, considering the period between November 2023 and October 2024.
Luiz Cipolli Junior, representative of the Autoinforme Agency, explained: “We decided to create three groupings of models due to the increasing relevance of hybrid and electric vehicles, but we recognize that they still do not reach competitive volumes compared to combustion models.”
Highlights by Category
The midsize sedans category crowned the Toyota Corolla, which not only led in its segment but was also elected the overall champion by losing only 4.7% of its value in the first year.
Among midsize SUVs, the Porsche Macan stood out with a depreciation of 5.9%, followed by the pickup Fiat Strada, which recorded -6%.
On the other hand, the BMW 118i was the champion among midsize/premium hatchbacks but registered the highest depreciation among the champions, with -13%. The table below shows the winners of each category:
- Entry Hatch: Fiat Mobi (-9.3%)
- Compact Hatch: Chevrolet Onix (-8%)
- Midsize/Premium Hatch: BMW 118i (-13%)
- Small Pickup: Fiat Strada (-6%)
- Compact Pickup: RAM Rampage (-7.6%)
- Midsize Pickup: Ford Ranger (-10%)
- Large Pickup: Ford F-150 (-10.7%)
- Small Sedan: Fiat Cronos (-9.2%)
- Compact Sedan: Volkswagen Virtus (-8.4%)
- Midsize Sedan: Toyota Corolla (-4.7%)
- Entry SUV: Volkswagen Nivus (-9.1%)
- Compact SUV: Honda HR-V (-7.7%)
- Midsize SUV: Porsche Macan (-5.9%)
- Large SUV: Porsche Cayenne (-6.8%)
- SUV/Minivan/7 Seats: Toyota SW4 (-8.2%)
Toyota: The Dominant Brand
The history of victories for Toyota in the Major Resale Value Seal is impressive. The Japanese automaker has won in all 11 editions of the award across various categories, reaffirming its reputation in the market.
Other brands, such as Volkswagen, Fiat, and Chevrolet, also stood out in the accumulated awards, while names like BMW, Porsche, and Volvo continue to lead specific niches, especially among premium vehicles and SUVs.
Why Is Resale Value So Important?
Preserving the vehicle’s value is an increasingly relevant criterion for consumers, especially in an unstable economic scenario.
Models that depreciate less guarantee a greater financial return to the owner at the time of resale and often offer lower maintenance costs, associated with the reliability of the brand.
And For You, Which Model Offers the Best Cost-Benefit?
With so many award-winning options, choosing the ideal car can be challenging. Do you prioritize economy, design, or technology? Share your opinion in the comments!
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