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Elon Musk Is in Brazil With Starlink Internet Reaching All Four Corners of the Country, but Now the Billionaire’s Company Has a Strong Competitor: Amazon

Written by Alisson Ficher
Published on 24/06/2025 at 00:13
Updated on 24/06/2025 at 00:34
Amazon desafia a Starlink e inicia testes do Projeto Kuiper no Brasil, ampliando a competição por internet via satélite e inclusão digital.
Amazon desafia a Starlink e inicia testes do Projeto Kuiper no Brasil, ampliando a competição por internet via satélite e inclusão digital.
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The competition for the Brazilian satellite internet market gained a new chapter in June 2025, with Amazon entering as a direct competitor to Starlink, a service operated by SpaceX, Elon Musk’s company.

The National Telecommunications Agency (Anatel) authorized the testing of Project Kuiper, an initiative by Amazon, and extended the deadline for the start of commercial operations of the service in Brazil.

This way, the telecommunications landscape in the country is becoming increasingly competitive, promising a direct impact on the availability of connectivity in remote and urban areas.

Anatel Authorization For The Kuiper Project

With the authorization formalized on Wednesday, June 18, Anatel extended the deadline for the Kuiper system to become operational to August 29, 2025.

The extension, determined by Decision No. 150/2025 and formalized by Act No. 6,768/2025, met a request from Amazon itself, which justified the need for extra time to complete the orbital maneuvering of its already-launched satellites.

According to the company, this process, essential for ensuring the stability and security of the service, can take between one and four months after the commissioning of each unit in orbit.

During the month of April, the Kuiper Project had already launched 27 satellites, all enabled for transmission and reception at the frequencies provided by the Brazilian license.

Anatel recognized this advancement as a clear signal of operational intent and considered the request for extension as a technical adjustment, not representing intentional delay.

Kuiper Tests In Brazilian Cities

Alongside the extension, the Superintendence of Grants and Resources for Service Provision of the agency granted temporary authorization for carrying out Kuiper tests on Brazilian soil.

These tests, scheduled to last from June 24 to September 21, 2025, take place in the cities of Cosmópolis, in São Paulo, and Glória de Dourados, in Mato Grosso do Sul, and have an experimental character, aiming to technically validate the equipment before commercial launch.

Amazon’s advancement in the national market puts the company on a collision course with Starlink, which already operates in all Brazilian states and has consolidated its presence mainly in regions far from major urban centers.

Starlink Offers High-Speed Broadband Internet Via Low-Earth Orbit Satellites, a technology that allows coverage of areas where conventional infrastructure, such as fiber optics or cables, is unfeasible or economically unattractive.

The arrival of Project Kuiper promises to further expand the offering, making connectivity a reality for rural communities, isolated schools, small businesses, and even large agribusiness farms.

Intelsat Maintains Presence In The Satellite Sector

In addition to the clash between Amazon and SpaceX, the satellite telecommunications sector in Brazil has the established presence of Intelsat.

Recently, Anatel renewed, until July 29, 2030, the right to explore the Galaxy 28 satellite, owned by the American company.

Galaxy 28, which has been operating in geostationary orbit at 89° West since 2005, will continue to offer telecommunications services, corporate data transmission, and video distribution across the national territory.

Local management is handled by Intelsat Brasil, a subsidiary of the company that is legally responsible for operations in the country.

This renewal follows a similar decision by the Federal Communications Commission (FCC), the U.S. regulatory agency.

How Satellite Internet Works

But after all, how does satellite internet work and why is this type of service gaining so much relevance in Brazil?

Unlike traditional fixed networks, which depend on extensive terrestrial infrastructure, satellite broadband uses equipment launched into space to distribute the signal directly to users via antennas installed in homes, schools, businesses, and rural areas.

This technology allows coverage of locations without access to fiber optics or mobile networks, reducing the so-called “digital blackout” still present in various regions of Brazil.

Amazon’s Project Kuiper employs non-geostationary satellites – that is, satellites that move in relation to the Earth – to ensure lower latency, greater stability, and better connection speed, fundamental factors for modern applications such as distance education, telemedicine, and digital agribusiness.

Starlink Follows The Same Technological Principle, betting on a constellation of low-earth orbit satellites, a solution that has shown good results, especially in the Amazon, interior Northeast, and Midwest, where riverside communities, indigenous villages, and small towns have gained access to fast and stable internet.

Digital Inclusion And Market Expectations

According to recent estimates from the Brazilian Institute of Geography and Statistics (IBGE), there are still more than 4 million households in Brazil without any type of internet access, the majority concentrated in rural areas.

The expectation is that the competition between Amazon and SpaceX will drive prices down and expand options for consumers, increasing digital inclusion and fostering social and economic development throughout the country.

Experts emphasize that regulation by Anatel is crucial to ensure balance, security, and orderly market expansion.

The agency oversees technical requirements, authorizes operations, and renews concessions, always in alignment with the guidelines of the International Telecommunication Union (ITU).

These actions aim to stimulate the entry of new players while protecting the interests of Brazilian consumers.

Commercial Viability And Future Of Satellite Internet

Another point of concern is the commercial viability of the projects.

While Starlink operates in a consolidated manner, Kuiper is beginning its first tests with the promise of delivering quality and competitive pricing.

In relation to Galaxy 28, Intelsat maintains solid contracts, mainly with companies and television broadcasters.

With three major players – Starlink, Amazon Kuiper, And Intelsat – Brazil is solidifying its position as one of the largest emerging markets for satellite internet services.

The scenario, which just a few years ago was dominated by a few operators, is now evolving into a dynamic environment, with expectations of rapid technological evolution and new business opportunities.

The Future Of Connectivity In Brazil

In light of these developments, the question arises: With the entry of giants like Amazon and the advance of Starlink, will satellite internet finally be able to eliminate digital inequalities in Brazil, or are there still challenges to be overcome to ensure quality access for all?

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Alisson Ficher

Jornalista formado desde 2017 e atuante na área desde 2015, com seis anos de experiência em revista impressa, passagens por canais de TV aberta e mais de 12 mil publicações online. Especialista em política, empregos, economia, cursos, entre outros temas e também editor do portal CPG. Registro profissional: 0087134/SP. Se você tiver alguma dúvida, quiser reportar um erro ou sugerir uma pauta sobre os temas tratados no site, entre em contato pelo e-mail: alisson.hficher@outlook.com. Não aceitamos currículos!

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