1. Home
  2. / Business
  3. / Embraer secures order for up to 50 jets in billion-dollar deal: understand the strategy behind the partnership with Dutch company TrueNoord
reading time 3 min read Comments 0 comments

Embraer secures order for up to 50 jets in billion-dollar deal: understand the strategy behind the partnership with Dutch company TrueNoord

Written by Carla Teles
Published 15/10/2025 às 17:48
Embraer secures order for up to 50 jets in billion-dollar deal; understand the strategy behind the partnership with Dutch company TrueNoord.
Embraer Receives Order from Dutch Company for 20 E195-E2 Jets
  • Reaction
2 people reacted to this.
React to article

The contract with TrueNoord includes purchase rights for an additional 30 aircraft and is valued at US$1,8 billion, strengthening the Brazilian giant in the global market.

A Embraer, one of the world's largest aircraft manufacturers, announced on Tuesday (14/10) an important agreement with the Dutch company TrueNoord, specializing in regional jet leasing. The firm order includes 20 E195-E2 jets, in a negotiation that highlights the strength of the new generation of Brazilian aircraft on the international scene, according to information from the portal Metropolis.

The contract, valued at US$1,8 billion at list price (approximately R$9,83 billion at the current exchange rate), goes beyond the initial request. TrueNoord also secured the right to purchase up to 30 additional aircraft, 20 of which are of the same E195-E2 model and ten of the E175-E1, which demonstrates the European company's strong commitment to technology and efficiency. Embraer.

A $1,8 billion strategic agreement

This deal represents a significant milestone for both companies. For TrueNoord, it is the first direct order made to a manufacturer, signaling a new phase of expansion and modernization of its fleet. In a statement to the market, TrueNoord CEO Anne-Bart Tieleman highlighted the importance of the step. "This is TrueNoord's first direct order from an aircraft manufacturer, a milestone in the company's journey," the executive stated.

Tieleman added that the order reinforces the company's commitment to sustainable aviation. "The order is an important step in our continued growth as a global leasing platform, reinforcing our commitment to investing in next-generation, fuel-efficient regional jets”, she said, as reported by Embraer and reported by MetropolisThe trust placed in Brazilian jets highlights the growing demand for aircraft that combine economic performance and lower environmental impact.

Who is TrueNoord, the new partner of Embraer?

Photo: Disclosure/Embraer
Photo: Disclosure/Embraer

TrueNoord is a highly relevant company in the commercial aircraft leasing, with a specific focus on the segment of regional jets that seat 50 to 150 passengersIts main activity is leasing aircraft to airlines worldwide, also offering essential services such as financing, asset management, and fleet transition support, making it a strategic partner for airline operators.

Headquartered in Amsterdam, the Dutch company has a global presence, with offices in major hubs such as Dublin, London, and Singapore. TrueNoord's current fleet consists of more than 100 state-of-the-art aircraft, which have been in operation for more than 30 airlines in 24 countries. The choice of models of Embraer to continue its expansion, it consolidates the quality of the Brazilian product in a highly competitive market.

The impact on the market and sustainable aviation

The partnership goes beyond impressive numbers. According to Arjan Meijer, CEO of Embraer Commercial Aviation, the agreement sends a clear signal to the market about the sector's evolution. "This agreement also signals to the market the strong advancement of new-generation, smaller 'narrowbody' aircraft, in addition to growing demand for sustainable models and of adequate dimensions,” explained Meijer. The E2 family of Embraer is recognized for its fuel efficiency and reduction in noise and pollutant emissions.

TrueNoord's move confirms a global trend: airlines and leasing companies are actively seeking to modernize their fleets with aircraft that offer lower operating costs and meet stringent environmental targets. As determined by Metropolis, the choice of the E-Jets E2 from Embraer positions both the manufacturer and its new customer at the forefront of regional aviation, a vital segment for global connectivity.

Do you agree with this change? Do you think it impacts the market? Leave your opinion in the comments; we'd love to hear from anyone who's experienced this firsthand.

A square banner on a black gradient background highlights the phrase "Access CPG Click Petróleo e Gás with fewer ads" in white and red letters. Below, informative text: "Lightweight app, personalized news, reviews, resumes, and more." In the footer, Google Play and App Store icons indicate the app's availability.
Registration
Notify
guest
0 Comments
Last
Older Most voted
Feedbacks
View all comments
Carla Teles

I produce daily content about economics, curiosities, the automotive sector, technology, innovation, construction, and the oil and gas sector, focusing on what really matters to the Brazilian market. Here, you'll find updated job opportunities and the main industry trends. Do you have a topic suggestion or want to advertise your job opening? Contact me: carlatdl016@gmail.com

Share across apps
0
We would love your opinion on this subject, comment!x
()
x