Portuguese 
English 
Spanish 
4 min of reading 
3 comments 
State Prepares For An Industrial Revolution. Company Will Invest R$ 730 Million, Generating Jobs And Consolidating The Region As A National Reference.
The Personal Care Sector In Brazil May Be About To Witness One Of The Largest Transformations In Its History.
With a breathtaking investment, a multinational announces bold plans for a state that, until now, has not been a key player in this market.
The Promise Of A True Industrial Revolution Includes The Creation Of Thousands Of Jobs And Strengthening Goiás As A Highlighted Hub In An Essential Yet Undervalued Segment.
-
India announces a plan of $3.06 billion to bring aviation to forgotten regions: 100 new airports, $1.07 billion in subsidies, and regional routes guaranteed for 10 years, from 2026 to 2036, away from the centers.
-
Brazil blocked a proposal from the United States at the WTO that would make the exemption from tariffs on digital products like streaming and ebooks permanent, favoring American tech giants at the expense of developing countries.
-
IPTU exemption for seniors in 2026: see how to secure the benefit.
-
The U.S. Embassy in Rio de Janeiro opens a job vacancy for Electrician with a salary of R$ 70,032 per year; find out how to apply by April 9.
At The Center Of This Story Is Softys, A Chilean Giant And Leader In The Latin American Personal Hygiene Products Market.
The company announced the acquisition of Ontex’s factory, located in Senador Canedo, in the metropolitan region of Goiânia.
The Amount Invested In The Transaction Reaches An Impressive R$ 730 Million.
According To Released Information, Softys Plans Not Only To Acquire But To Expand And Modernize The Plant With State-Of-The-Art Equipment, Significantly Increasing Its Production Capacity.
Economic Expansion And Job Creation In Goiás
Today, The Unit Acquired By Softys Already Employs Approximately 1,400 People In Rio Verde, But The Number Of Positions Is Expected To Grow Exponentially With The Planned Expansion.
The Expectation Is That The Installation Of New Production Lines, Combined With The Modernization Of The Factory, Will Have A Direct Impact On The Local Job Market.
This Puts Goiás In A Strategic Position Within The Personal Hygiene Segment.
The Factory, Known For Producing Diapers For Renowned Brands Such As PomPom, Cremer, Sapeka, Turma Da Mônica, And Bigfral, Is Expected To Become The Largest Production Unit In The Sector In Brazil If The Operation Receives Approval From The Administrative Council For Economic Defense (Cade).
This Expansion Promises To Boost The Regional Economy And Consolidate Goiás As A National Reference In The Segment.
In Addition To Physical Expansion, Softys Plans To Implement Cutting-Edge Technologies In Production, Ensuring Greater Efficiency And Quality In The Products.
According To The Company, This Move Reflects A Global Trend To Meet The Growing Demand For Hygiene Items, Especially In Developing Countries Like Brazil.
A Multinational In Constant Growth
Softys Is Not A Newcomer In The Brazilian Market. In 2021, The Company Had Already Acquired The Former Carta Fabril Unit In Anápolis, Also In Goiás.
Specializing In Paper Production, This Plant Supplies Products For Major Chains Such As McDonald’s, And Consolidated The Multinational’s Presence In The State.
Now, With The Acquisition Of The Ontex Factory, The Company Reinforces Its Position In Brazil, Expanding Its Operations In A Strategic Market.
Currently, Softys Operates In Eight Countries, Employs More Than 10,000 Employees, And Serves Approximately 500 Million Consumers Worldwide.
Its Portfolio Includes More Than 30 Brands, Many Of Which Are Widely Recognized By Brazilian Consumers.
The Company Invests Heavily In Innovation And Sustainability, Making It A Reference In The Personal Hygiene Segment.
An Unexpected But Essential Sector
The Diaper And Personal Hygiene Products Segment May Not Be As Glamorous As Other Markets, But Its Impact Is Undeniable.
The High Demand For These Products Reflects Demographic Changes And New Consumption Habits, Especially In Emerging Countries.
Goiás, With Its Strategic Geographic Position And Expanding Infrastructure, Becomes The Ideal Place For The Growth Of This Sector.
With The Expansion Of The Unit In Senador Canedo, Softys Will Not Only Strengthen Its Presence In Brazil But Also Contribute To Improving The Quality Of Life For Consumers.
Products Such As Diapers And Toilet Paper Are Essential Items, And Their Large-Scale Production Helps Meet The Basic Needs Of Millions Of People.
Future Predictions And Impacts
The Transaction Between Softys And Ontex, Currently Under Review By Cade, Is Expected To Be Concluded In The First Half Of 2025.
Once The Operation Is Approved, The Multinational Will Begin The Expansion And Modernization Work, Which Is Expected To Occur At An Accelerated Pace.
The Impact Of This Initiative Extends Beyond The Creation Of Direct Jobs. The Economic Movement Is Also Expected To Benefit Other Sectors Such As Transportation, Logistics, And Services.
Moreover, The Presence Of An Internationally Recognized Company Like Softys Reinforces Goiás’ Attractiveness For New Investments.
In The Coming Years, The Expectation Is That Goiás Will Solidify Its Position As A Reference In The Personal Hygiene Products Segment, Contributing To The Strengthening Of The Regional And National Economy.
Do You Believe Goiás Is Ready To Take The Lead In Such A Strategic And Essential Sector For Brazil?
Espero que dê certo e não seja só um desses anúncios cheios de promessas que depois das concessões e benesses fiscais dadas de boa vontade por autoridades estaduais e municipais brasileiras, são usadas só como forma de publicidade e alavancagem operacional e financeira de conglomerados, mas nunca se concretizam!
Parabéns ao povo goiano que irá desfrutar da oferta de mais empregos e gerar renda à população e ao ESTADO Goiano!
Goiano gosta de trabalhar e não de viver de ajuda fictícia oferrtada por desgoverno instáveis e corruptos, **** de políticos da esquerda com omissão de militares.