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Companies Are More Concerned About ESG for Tax Reduction and Green Marketing

Written by Daiane Souza
Published on 26/04/2022 at 16:05
Empresas estão mais preocupadas com ESG para que haja redução de impostos e marketing verde - Fonte: Canvas
Empresas estão mais preocupadas com ESG para que haja redução de impostos e marketing verde – Fonte: Canvas
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The Leaders Forum on ESG is Scheduled to Take Place at the Beginning of June in São Paulo, the Capital. Debates on the Subject Have Been Intensifying Since 2020. Research Being Conducted Shows That It Is Intensifying Due to the Pandemic and Trends Related to the Environment.

The acronym ESG refers to Environmental, Social and Corporate Governance. In other words, governance with an environmental priority. This occurs when a company’s governance is concerned with sustainability and the actions that the brand takes that can improve the environment we live in. Being up to date with good practices is seen as a way to engage in green marketing and, of course, attract more customers to a particular name.

What Is ESG and How Can This Acronym Affect Your Investments? Watch a Video That Discusses This

The video below belongs to the InfoMoney channel and discusses what this acronym means and how it can deeply influence business investments. Many companies are adopting environmental and sustainable practices for various reasons, which go far beyond a simple concern for the environment we live in, such as reducing tax burdens and advertising, as consumers today are increasingly concerned about waste production, sustainability, etc.

YouTube video

COVID-19 Accelerated Companies’ Concern for Good Environmental Practices

The Brazilian Association of Corporate Communication (Aberje) conducted a survey in the state of São Paulo with around 79 brands and found that at least 95% of them argue that ESG is among the priorities for 2022. Additionally, 33% of all companies argue that the acronym is among the most discussed topics (the top three topics), while the other 22% stated that environmental practices and ways to improve the environment are at the top of the list.

Vania Lúcia Lima de Andrade, a councilor of ABM – Brazilian Association of Metallurgy, Materials, and Mining, expressed her views on the matter and stated that she was expecting a similar result. According to her, it is predicted that day by day, the situation will become more complex and companies will take even deeper actions to reduce water consumption in their processes, ensure greater savings, and produce less waste.

The financial market is already aware that brands practicing good practices since their inception have a lower chance of failing in the market. They can also obtain more favorable financing with lower interest rates from banks. Not to mention that, on the Stock Exchange, they have a chance of experiencing much greater appreciation.

Event Is Scheduled to Take Place

The Leaders Forum will meet from June 7 to June 9 to discuss the impacts caused by ESG on companies. The event is in its sixth edition. The meetings are scheduled to take place at the Pro Magno Event Center, in São Paulo. Finally, it will be possible to learn about the opinions of the top company managers in the state of São Paulo and across the country. Therefore, it is an ideal event for brands that are continually growing and seeking innovation in the market.

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