A Black Friday represented the biggest shopping day in the United States, in addition to boosting sales and enabling inventory renewal. However, here in Brazil, it will never work. Learn the true story behind this long-awaited day.
The Day After Thanksgiving Day thanksgiving) – commonly known as Black Friday – has become one of the busiest shopping days of the year in the United States. The event has now acquired global importance and is no longer confined to the United States, becoming an important event allied to the business world, especially for several giants of commerce, to meet their holiday shopping needs.
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But why doesn't Black Friday work in Brazil?
See this explanation on why it doesn't work
Here in Brazil, the event started to take its first steps in 2010, focusing on online sales, and has gained strength in recent years among businesses that bet on promotions on this day, which can last for weeks, to boost sales before Christmas. However, Black Friday will never work in Brazil! Understand why!
Discover the true story behind the name Black Friday
Many believe that the term Black Friday derives from the concept that American companies operate at a financial loss, or are “in the red”, until the day after Thanksgiving, when massive sales finally allow them to turn a profit, or are “in the black.”
In the USA, the negative balance is represented by the red color and the positive balance is represented by the black color, a little different here in Brazil where the positive balance is represented by the blue color. However, this story that Black Friday would then be an event where American shopkeepers would liquidate their stocks to bring finances to a positive balance, that is, for the black, this is also not entirely true.
The true origin of Black Friday has several stories, and the best known dates back to chaos. A more accurate explanation of the term dates back to the early 1960s, when Philadelphia police officers began using the phrase "Black Friday" to describe the chaos that resulted when large numbers of suburban tourists came to town to start their shopping. for Christmas and, for several years afterward, to watch the annual Army and Navy football game.
The huge crowds created a headache for the police, who worked longer-than-normal shifts as they dealt with traffic jams, accidents, shoplifting and other problems in the city.
Watch this video to learn about the origin of the term Black Friday, which has won the world and generated controversy
In a few years, the term Black Friday took root in Philadelphia, and then, the city's merchants tried to give a more beautiful face to the day by calling it "Big Friday" (the literal meaning of the term would be "The Great Friday" ). In this way, merchants began to spread the narrative of the positive increase in sales, that is, of red profits with black.
Black Friday was described as the day when stores started showing profit in the year, as this moment leveraged sales and made it possible to renew stock, and it still represented the biggest shopping day in the United States.
During this day, people line up at the stores since early, after all, the discounts are astronomical. But this is in the United States!
All this makes sense for the American scenario, as Thanksgiving Day is the most important holiday in the country, and consequently, the biggest sales period, unlike Brazil. In Brazil, the most important commemorative – and lucrative – date is Christmas. So this Black Friday story at the end of November, remembering that the idea is to leverage sales to renew stocks, makes no sense.
And you, are you already getting ready to take advantage of any Black Friday offers this year?
