Understand Why Black Friday Doesn’t Work in Brazil

The Black Friday Represented The Biggest Shopping Day In The United States, In Addition To Boosting Sales And Enabling Stock Renewal. However, Here In Brazil, It Will Never Work. Learn The True Story Behind This Much-Awaited Day.

The Day After Thanksgiving (in English thanksgiving) – commonly known as Black Friday – Has Become One Of The Busiest Shopping Days Of The Year In The United States. The Event Has Now Gained Global Importance And Is No Longer Confined To The United States, Becoming A Major Event Allied To The Business World, Especially For Several Retail Giants, To Meet Their Holiday Shopping Needs.

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But Why Does Black Friday Not Work In Brazil?

See This Explanation On Why It Can’t Work

Here In Brazil, The Event Started To Take Its First Steps In 2010, Focusing On Online Sales, And Has Gained Strength In Recent Years Among Businesses That Bet On Promotions On This Day, Which Can Extend For Weeks, To Boost Sales Before Christmas. However, Black Friday Will Never Work In Brazil! Understand Why!

Discover The True Story Behind The Name Black Friday

Many Believe That The Term Black Friday Derives From The Concept That American Companies Operate At Financial Losses, Or Are “In The Red,” Until The Day After Thanksgiving, When Massive Sales Finally Allow Them To Turn A Profit, Or Be “In The Black.”

In The U.S., A Negative Balance Is Represented By The Color Red And A Positive Balance Is Represented By The Color Black, A Little Different From Here In Brazil Where A Positive Balance Is Represented By The Color Blue. However, This Story That Black Friday Would Then Be An Event Where American Retailers Liquidate Their Stocks To Bring Their Finances To A Positive Balance, That Is, To The Black, Is Also Not Completely True.

The True Origin Of Black Friday Has Various Stories, And The Most Well-Known Dates Back To Chaos. A More Accurate Explanation Of The Term Began In The Early 1960s, When Philadelphia Police Officers In The U.S. Started Using The Phrase “Black Friday” To Describe The Chaos That Resulted When A Large Number Of Suburban Tourists Came To The City To Start Their Christmas Shopping And, In Several Subsequent Years, To Attend The Annual Army-Navy Football Game.

The Huge Crowds Created A Headache For The Police, Who Worked Longer Shifts Than Normal While Dealing With Traffic Jams, Accidents, Shoplifting, And Other Problems In The City.

Watch This Video To Learn The Origin Of The Term Black Friday, Which Gained International Attention And Generates Controversy

Within A Few Years, The Term Black Friday Took Root In Philadelphia, And Then The City’s Merchants Tried To Give The Day A Better Image By Calling It “Big Friday” (the Literal Meaning Of The Term Would Be “The Big Friday”). Thus, Merchants Began Spreading The Narrative Of Positive Sales Increase, That Is, The Red Profit Turning Into Black.

Black Friday Was Described As The Day When Stores Began To Turn A Profit For The Year, As This Moment Boosted Sales And Enabled Stock Renewal, And Also Represented The Biggest Shopping Day In The United States.

On This Day, People Line Up Outside Stores Early, After All, The Discounts Are Astronomical. But That’s In The United States!

All This Makes Sense For The American Scene, As Thanksgiving Is The Most Important Holiday In The Country, And Consequently, The Biggest Sales Period, Unlike Brazil. In Brazil, The Most Important And Profitable Commemorative Date Is Christmas. So This Story Of Black Friday At The End Of November, Remembering That The Idea Is To Boost Sales For Stock Renewal, Does Not Make Sense.

And You, Are You Already Preparing To Take Advantage Of Any Black Friday Offer This Year?