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New Internal Apple Group Led by Former Siri Director Works on Response Mechanism with Generative AI, Aiming to Replace Third-Party Services and Compete with OpenAI’s ChatGPT
An Apple has begun developing its own artificial intelligence chatbot, similar to OpenAI’s ChatGPT, as revealed by recent reports. The news was disclosed by Bloomberg and confirmed by other sources in the technology sector. The project is being led by a newly created team called Answers, Knowledge and Information (AKI), dedicated to creating a new search and response experience based on AI.
The new tool is being designed to offer intelligent web-based responses, without relying on third-party platforms. According to available information, the Apple chatbot could be an independent application or integrate existing functionalities, such as Siri, Spotlight, Safari, Messages, and other services of the company.
The AKI team is led by Robby Walker, former Siri director, who now reports directly to Apple’s global head of artificial intelligence, John Giannandrea. The restructuring of the team was motivated by previous delays in the evolution of Siri, which led to the need for reorganization and investment in new generative AI fronts.
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Apple Chatbot Aims to Compete with ChatGPT and Transform Search Experience
With the growing popularity of language models like OpenAI’s ChatGPT and Google’s Bard, Apple has decided to accelerate its plans. The company seeks more autonomy and control over its AI infrastructure, especially in light of uncertainties surrounding its current partnership with Google.
The central idea of the new project is to build a smart response mechanism that allows users to interact with Apple devices in a more natural, agile, and reliable way. The feature could be used to answer general questions, provide real-time data, and significantly enhance the browsing and voice command experience.
The company is also recruiting new talent for this area, with open positions for specialists in search algorithms, information systems, and engine development. The job descriptions indicate that future hires will work on intuitive information experiences for the brand’s most iconic products.
New Strategy Seeks to Replace Temporary Integrations with Native Solutions
Currently, Apple uses OpenAI’s ChatGPT integrated with Siri, but this partnership may be temporary. With the advancement of the AKI project, the company aims to reduce its reliance on third parties and offer proprietary generative AI solutions aligned with its ecosystem.
In addition to developing the Apple chatbot, the company is working on creating a new backend infrastructure to support its search tools. This includes improvements to the systems of Siri, Spotlight, and Safari, focusing on technological autonomy and user privacy.
On the other hand, Apple’s Foundation Models, the company’s current AI base, would be sidelined, with expectations that third-party models will be used only in the initial phase of the new system. Apple experts have also been migrating to competitors, such as Meta, which offers higher salaries and more attractive conditions.
Sources Indicate Profound Changes in Apple’s AI Strategy
The information used to create this content was gathered from sources such as Bloomberg (via Epoca Negócios) and MacMagazine, which closely monitor the strategic movements of Apple in the field of artificial intelligence. The content was based on the Power On newsletter by journalist Mark Gurman, who specializes in coverage of the company.
Market expectations are that the Apple chatbot will be officially presented in the upcoming launches, with deep integration into the iOS ecosystem. Although there is no official date yet, the formation of the AKI team and the start of hiring indicate that the project is well underway.
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