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In Video Released This Thursday (3), Felipe Neto Confirms Intent to Run for President in 2026. Influencer Launches ‘Nova Fala’ Platform to Govern with Direct Support from the Population. Reactions Divide the Internet.
After years polarizing debates on social media, Felipe Neto decided to cross the screen — and announced that he wants to cross the Palácio do Planalto as well. In a video published on Thursday (3), the most famous digital influencer in the country confirmed his pre-candidacy for the Presidency of the Republic in 2026. Not only did he make the announcement, but he also launched the digital platform “Nova Fala”, a kind of direct channel with the population to aid in government decision-making.
With the charisma of someone who knows how to engage crowds online and the appeal of an outsider who has never been part of a political party, Felipe sheds light — and fire — on the most unpredictable election in recent times.
An Off-Script Campaign by Felipe Neto
The proposal does not follow traditional political molds. Instead of parties, alliances, and platforms, Felipe Neto proposes a “neutral, non-ideological” government, where he would act as a spokesperson for the population, listening to demands collected through the ‘Nova Fala’ platform. The system promises to gather data, opinions, and suggestions from society to inform decisions of a potential government.
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“The idea is to govern by listening, without ideological ties, with total transparency,” he stated in the video, which has already surpassed 3 million views in less than 24 hours.
Divided (and Noisy) Reactions
The internet, as usual, responded with a tsunami of opinions. Among the supporters, messages like “Now it’s Felipe 2026, no meme” and “Finally someone who truly listens to the people” emerged. Meanwhile, critics mocked: “Nova Fala or new marketing?” and “Felipe thinks politics is a Twitter thread.”
The influencer’s advisory confirmed that more details of the candidacy will be revealed in the video on Friday (4), scheduled for noon. According to sources close to the creator, the next step is to start a series of live streams and open debates with specialists and citizens.
An Unexpected Turn
The announcement completely breaks the promise made by Felipe Neto at the beginning of 2025, when he declared he would “step away from politics and focus on personal projects.” However, the influencer explained that “the situation in Brazil forced him to return.”
With over 45 million followers on YouTube and 20 million on X (formerly Twitter), Felipe Neto has been informally mentioned in spontaneous voter intention polls over the past two years, although he had never officially declared himself as a pre-candidate — until now.
What is Nova Fala?
Nova Fala is described as a collaborative digital platform that functions as a radar for popular interests. Users will be able to respond to surveys, suggest solutions, vote on issues, and monitor public decisions. The technical team behind the project claims that the system is based on data intelligence, decentralized participation, and absolute transparency.
According to Felipe, technology will be used to bridge the gap between rulers and the population, replacing the logic of “political guesswork” with a “collective thermometer.”
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