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Fiat Surprises Automotive Industry And Launches New Model That ‘Brings Back’ Popular Car For Under R$ 40,000

Escrito por Valdemar Medeiros
Publicado em 16/10/2023 às 22:15
Fiat surpreende a indústria automotiva e lança novo modelo que 'ressuscita' carro popular por menos de R$ 40 mil
Foto: Divulgação
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Fiat Topolino Is Back in the Automotive Industry. The Classic from the Italian Brand Arrives in Electric Format and Focused on a Younger Audience.

Fiat, the Italian giant, surprised the automotive industry by reviving one of its most classic and important models from the past for this year. It is the Fiat Topolino, a popular car that has gained modern contours and airs, which may make life easier for those looking to spend little but still need to get around the big cities.

Fiat Topolino Costs About R$ 39 Thousand (in direct conversion and without fees)

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The Italian automaker was successful with a model launched in 1937, which received a new chance until 1955 when another icon took its place. Now, customers will have a chance to get a taste of what this Fiat classic was like.

The Fiat Topolino, which was the first truly high-volume popular car of the brand in the automotive industry, ceased to exist with the launch of the Nuova 500 in 1955. Now, the company will revive the model, based on a derivative of the Citroën Ami

According to data, Italians can already purchase the Fiat Topolino for 7,544 euros, equivalent to R$ 39 thousand in direct conversion, which is half the price of a Brazilian compact hatch. This popular car, however, is only intended for city use and not for the highways.

In the European automotive industry, this model is considered a recreational quadricycle and not a multipurpose family car. In other words, the Fiat Topolino is a new generation of urban cars designed for just two passengers.

Just like the Citroën model, which has already been presented in Brazil to some audiences at closed events, the Fiat Topolino can be driven by people from the age of 14 (according to European legislation), marking a new stage in the path of electrification following the debut of the battery-powered Fiat 500 in 2020.

In terms of specifications, the new Fiat Topolino is expected to maintain the same characteristics as the Ami. The length should be around 2.41 meters, while the width and height should measure 1.39m and 1.52m, respectively.

Most likely, Fiat’s popular car will be powered by a 6 kW electric motor fed by a 5.5 kWh battery (rechargeable from 0 to 100% in about 3 hours when connected to a household outlet), sufficient for a range of approximately 75 km.

From the photos released by the Italian brand, it is possible to notice all the aesthetic innovations compared to the Ami. Fiat’s style is inspired by historical models from the 1950s and 60s, with the rounded shapes of the headlights and gray stripes reminiscent of the chrome of classic cars.

The model is already a success in the Italian automotive industry, with 10,000 orders. There is a payment plan for customers, with a down payment of 2,582 euros and 48 monthly installments of 39 euros, which amounts to about R$ 200 per month.

Fiat Launches Another Small Electric Car

In August of this year, Stellantis, one of the largest automotive groups in the world, announced its plans to enter the market for affordable electric cars with a model inspired by the classic Fiat. Stellantis’s announcement comes at an important time when the automotive industry is witnessing a rapid transition to electric vehicles.

Competition in the sector focused on low cost is heating up, driving innovations in manufacturers’ offerings.

According to Oliver Francois, CEO of FIAT, in a recent interview, the future popular car will be presented in July next year and will be priced below 25,000 euros, not taking into account tax incentives.

Valdemar Medeiros

Formado em Jornalismo e Marketing, é autor de mais de 20 mil artigos que já alcançaram milhões de leitores no Brasil e no exterior. Já escreveu para marcas e veículos como 99, Natura, O Boticário, CPG – Click Petróleo e Gás, Agência Raccon e outros. Especialista em Indústria Automotiva, Tecnologia, Carreiras (empregabilidade e cursos), Economia e outros temas. Contato e sugestões de pauta: valdemarmedeiros4@gmail.com. Não aceitamos currículos!

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