Portuguese 
English 
Spanish 
3 min of reading 
0 comments 
Capital of Santa Catarina Records Record Valuation, Attracts Foreign Buyers, and Drives Luxury and Superluxury Launches with a Focus on Governance and Legal Security
Additionally, Florianópolis consolidates itself as an international destination for vacation housing and high-end real estate investment. According to the Brazilian Chamber of Construction Industry (CBIC), in a survey published in 2025, the construction industry in Santa Catarina advanced 94% in the last five years. In this context, between 2024 and 2025, the capital led the absorption of launches among 12 Brazilian capitals. Consequently, it recorded an approximate growth of 170% in the General Sales Value (VGV), evidencing liquidity and maturity of the local market.
Furthermore, according to data from Brain Strategic Intelligence, in the report of Q3 2025, Santa Catarina accounted for 65% of the VGV in the South region, totaling R$ 55.5 billion. Therefore, the performance surpassed the combined figures of Paraná and Rio Grande do Sul. In August 2025, the price per square meter in Santa Catarina appreciated 8.8%. In Florianópolis, the average price reached R$ 12,420, making it the capital with the highest appreciation of the square meter in the luxury and superluxury categories.
Foreign Demand Strengthens Luxury Launches
In this scenario, the launch Puerto Madero stands out, presented on February 26, 2025 by Companhia CBA. The development, located in Jurerê, occupies the most exclusive quadrilateral of the neighborhood, just 150 meters from the beach. Even before the official launch, 60% of the 48 units were sold. Of that total, 40% were purchased by buyers from Argentina, Germany, the United States, and Portugal.
-
The lack of welders, electricians, and operators becomes a structural threat in 2025, with the construction industry and manufacturing already suffering from delays, cost pressures, and labor shortages in Brazil.
-
Brazil and Paraguay are just 46 meters away from a historic union on the bioceanic bridge that promises to revolutionize trade between the Atlantic and the Pacific.
-
With 55 km over the sea, a cost of US$ 20 billion, and enough steel to build 60 Eiffel Towers, China’s largest project has connected Hong Kong, Zhuhai, and Macau in a colossal bridge that defies the logic of engineering.
-
A trick with joint compound transforms a Styrofoam ceiling into a plaster-like ceiling: leveled panels, wires and mesh at the joints, sand, paint, and change the environment while spending little today.
Moreover, the units feature linear and duplex layouts, with sizes ranging from 80 m² to 292 m². The average pricing was set at US$ 7,000 per square meter. According to the president of Companhia CBA, Cíntia Pereira, the project was designed to respect the territory and value time, aligning identity and purpose with the high-end concept.
Urban Structure and Authorial Architecture
On the other hand, the project was inspired by the Argentine neighborhood Puerto Madero, a reference in urban requalification along the banks of the Rio de la Plata. In Florianópolis, the residential tower was planned to be built on a commercial base. Additionally, the mall will feature seven stores and more than 800 m² dedicated to services, retail, and gastronomy, under the curatorship of the developer.
Furthermore, it is the only development in Jurerê with five-star hotel services integrated into the condominium, managed by CBRE. The urban concept was inspired by the pathways of Oscar Niemeyer, integrating nature and community through linear gardens.
The architecture is signed by Leo Maia, with a contemporary reinterpretation of the classic. Additionally, the interiors were developed by Taty Iriê, prioritizing sophistication and functionality. The landscaping is signed by JA8, by Juliana Castro and Clarice Wolowski, a national reference in streetscape and placemaking.
Governance, Expansion, and Capital Markets
Finally, Companhia CBA, founded in 2015 by Cíntia Pereira and Vinícius Billmann, brings together the brands CBA Empreendimentos and Viva Corp. Currently, it has 10 delivered developments, 600 keys distributed, and nine active construction sites, totaling 1,500 units under construction.
Additionally, with 120,000 square meters under development and VGV of R$ 1.03 billion in 2025, the company plans to triple its operations in the next three years, conditioned on market absorption. To achieve this, it operates with structured processes by Falconi Consultoria, auditing by PwC, and presence in the capital markets.
Simultaneously, it is among the largest developers working with Caixa Econômica Federal, reinforcing transparency, legal security, and predictability in deliveries. Therefore, with solid indicators, continuous appreciation, and growing international demand, Florianópolis maintains a strategic position in the Brazilian high-end real estate market.
-
-
5 pessoas reagiram a isso.