Foresea Unveils New Visual Identity and Establishes Itself as a Giant in the Ultra-Deepwater Drilling Sector in Brazil

Written by Flavia Pinho

Published on 12/07/2023 at 08:49

Nova Identidade visual da Foresea

Seja o primeiro a reagir!

Foresea Reveals Its New Visual Identity and Establishes Itself as a Giant in the Ultra-Deep Water Drilling Sector in Brazil

Launching a New Brand and Concept, Foresea Takes a Step Forward in the Oil and Gas Industry

Emerging from the recent restructuring of the former Drilling Unit of Ocyan S.A., Foresea appears as a new force in the oil and gas sector. The company now reveals its visual identity, reflecting a strong intention to connect with the culture of the industry. As a newcomer, Foresea positions itself as one of the largest operators of ultra-deep water drilling assets in the country, boasting a contract portfolio in Brazil equivalent to US$ 2.4 billion.

A Strong Concept and Strategic Partnerships Shape Foresea’s New Image

The new brand adopts the slogan “FORESEA: We Open Paths to the Energy That Moves the World,” aiming to position itself as the channel for deep-water energy. The creative process was led by Interbrand, a global leader in branding consulting. From this new concept, several initiatives were developed, including advertising campaigns and digital marketing executed by OZ3, public relations coordinated by CDN Comunicação, and a manifesto video produced by Kiwi Produções as follows:

ARTICLE CONTINUES BELOW

The Formation of the Name and the Choice of Visual Elements

The formation of the Foresea brand comes from the English verb “foresee” combined with the word “sea,” evoking one who knows the sea well enough to anticipate what happens in it. The visual identity features a color palette in two shades of blue and one shade of green, symbolizing the sea, the depth of the waters, and energy. The graphic elements of the logo, arranged both horizontally and vertically, reinforce the idea of progress, evolution, and access to energy through drilling.

The experience of Foresea’s new identity proposes a “precise dive into the now” and aims to highlight the sensations of being “Specialist,” “Explorer,” “Partner,” and “Precise.”

“We connect customers to our product by enabling access to essential energy for the movement of business and the daily lives of people around the world. We are the path to energy in deep waters,” declares Hygo Santos, Director of People & Management, who is also responsible for the company’s Communication.

“We are a solid drilling company, with an excellent team composed of around 1,600 employees and an efficient operation, pillars for sustainable growth, and a portfolio with five rigs, all with active contracts and excellent performance indices,” adds the executive.

Foresea is a company focused on offshore drilling solutions, operating with a fleet comprised of the rigs ODN I, ODN II, Norbe VI, Norbe VIII, and Norbe IX. With a commitment to respecting ESG principles and adhering to the strictest environmental, social, and governance practices, the company positions itself as a reference in the offshore upstream Oil and Gas market in Brazil and abroad. More information: www.foresea.com.

Foresea Unveils New Visual Identity and Establishes Itself as a Giant in the Ultra-Deepwater Drilling Sector in Brazil

Foresea Reveals Its New Visual Identity and Establishes Itself as a Giant in the Ultra-Deep Water Drilling Sector in Brazil

Launching a New Brand and Concept, Foresea Takes a Step Forward in the Oil and Gas Industry

A Strong Concept and Strategic Partnerships Shape Foresea’s New Image

The Formation of the Name and the Choice of Visual Elements

Family without running water in the interior of Ceará takes out a loan to drill an artesian well and discovers possible oil, but cannot use it, cannot sell it, and is left with a debt of R$ 15,000.

On the Greek island of Ithaca, archaeologists have found what may be a sanctuary dedicated to the legendary Odysseus, with inscriptions bearing his name and votive offerings that span from the Mycenaean to the Hellenistic era.

Is a smart plug worth it in a regular home? What does it offer: turns on and off via smartphone, creates routines by schedule, prevents forgotten devices, sometimes monitors consumption, and improves habits without renovation or miracles.

Spain surprises the world by erecting 62 artificial dunes, mixing sand with natural remains of posidonia, and causing the structure to lose only 1.4% of its volume in 1 year.

After two years of internal discussions, Paraguay has finally regulated the law that opens the country to foreign technology and service companies with tax incentives that promise to create thousands of jobs and change the economy.

Map reveals how the Earth may look in 250 million years: continents will reunite in the Last Pangaea, 92% of the planet could become uninhabitable for mammals, and Spain appears among the rare possible exceptions.

Why fighter pilots never return after ejecting: the seat launches the body at 600 km/h in 1 second, compresses the spine, reduces G tolerance, and leads to medical disqualification, not punishment.

They seemed like common bones, but scientists were surprised to find a relic over 12,000 years old that dates back to before the Bronze Age.

The factory shows how PHC piles and precast tubes are made; steel turns into a welded cage, high-strength concrete enters the mold, spins in centrifugation, cures in steam, and is ready in hours.

With an almost perfect ring of 70 km visible from space, known as the “Eye of Quebec” and over 100 km in length, the Manicouagan Crater in Canada reveals the colossal mark left by a giant asteroid and has become one of the most impressive formations ever identified on the Earth’s surface.

A 68-year-old pizza delivery driver went off route to buy a soda that was missing from a visually impaired customer’s order, refused an extra tip, and now Dan Simpson has over R$ 546,000 in donations from people around the world who want to ensure he can retire peacefully on April 30.

Scientists have found in China dinosaur embryos dating back 190 million years in various stages of development, and the discovery still preserves traces of extremely rare proteins in the bones, something that could change what is known about life before hatching.

Foresea Unveils New Visual Identity and Establishes Itself as a Giant in the Ultra-Deepwater Drilling Sector in Brazil

Foresea Reveals Its New Visual Identity and Establishes Itself as a Giant in the Ultra-Deep Water Drilling Sector in Brazil

Launching a New Brand and Concept, Foresea Takes a Step Forward in the Oil and Gas Industry

A Strong Concept and Strategic Partnerships Shape Foresea’s New Image

The Formation of the Name and the Choice of Visual Elements

Family without running water in the interior of Ceará takes out a loan to drill an artesian well and discovers possible oil, but cannot use it, cannot sell it, and is left with a debt of R$ 15,000.

On the Greek island of Ithaca, archaeologists have found what may be a sanctuary dedicated to the legendary Odysseus, with inscriptions bearing his name and votive offerings that span from the Mycenaean to the Hellenistic era.

Is a smart plug worth it in a regular home? What does it offer: turns on and off via smartphone, creates routines by schedule, prevents forgotten devices, sometimes monitors consumption, and improves habits without renovation or miracles.

Spain surprises the world by erecting 62 artificial dunes, mixing sand with natural remains of posidonia, and causing the structure to lose only 1.4% of its volume in 1 year.

After two years of internal discussions, Paraguay has finally regulated the law that opens the country to foreign technology and service companies with tax incentives that promise to create thousands of jobs and change the economy.

Map reveals how the Earth may look in 250 million years: continents will reunite in the Last Pangaea, 92% of the planet could become uninhabitable for mammals, and Spain appears among the rare possible exceptions.

Why fighter pilots never return after ejecting: the seat launches the body at 600 km/h in 1 second, compresses the spine, reduces G tolerance, and leads to medical disqualification, not punishment.

Petrobras confirms that it will reimburse amounts to distributors and return the price difference from the gas auction following a regulatory decision.

Petrobras buys back fields for billions — what no one is talking about regarding this decision and how it could impact jobs and oil in Brazil.

New escalation of tensions and oil crisis in the Middle East forces world powers to accelerate energy transition plans.

Giant reservoirs with a capacity of 18 million cubic meters have turned Fujairah into one of the largest energy vaults on the planet. This facility, located outside the Strait of Hormuz, stores oil on a colossal scale and has become a silent piece that supports the global flow of fuels.

The next exploration auction in the pre-salt will offer 23 blocks in the Campos and Santos basins and may change the interest of oil companies in Brazil.

They seemed like common bones, but scientists were surprised to find a relic over 12,000 years old that dates back to before the Bronze Age.

The factory shows how PHC piles and precast tubes are made; steel turns into a welded cage, high-strength concrete enters the mold, spins in centrifugation, cures in steam, and is ready in hours.

With an almost perfect ring of 70 km visible from space, known as the “Eye of Quebec” and over 100 km in length, the Manicouagan Crater in Canada reveals the colossal mark left by a giant asteroid and has become one of the most impressive formations ever identified on the Earth’s surface.

A 68-year-old pizza delivery driver went off route to buy a soda that was missing from a visually impaired customer’s order, refused an extra tip, and now Dan Simpson has over R$ 546,000 in donations from people around the world who want to ensure he can retire peacefully on April 30.

Scientists have found in China dinosaur embryos dating back 190 million years in various stages of development, and the discovery still preserves traces of extremely rare proteins in the bones, something that could change what is known about life before hatching.