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General Motors Built The Right Car, At The Right Price, With Sufficient Range, In The Right Place, At The Right Time. The Tiny Electric Costs Ten Times Less Than The American Model And Makes Tesla Tremble
A joint venture Shanghai-GM, which manufactures and sells vehicles under the Chevrolet, Buick, and Cadillac brands in Mainland China, has a resounding success on its hands, with the Mini becoming the best-selling EV in China, primarily due to its starting price of around US $4,500. The tiny electric car was a bold bet by General Motors for a strange market niche, where things that copy the identity of famous products gain notoriety through explicit cloning, as recently announced by Click Petrol and Gas, where a Chinese manufacturer cloned the iconic Volkswagen Kombi, shortly after shamelessly making an electric copy of the Beetle.
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There’s much more to the charm and success of this car, which offers exactly what consumers want and nothing they don’t. In just a few months, the Wuling Hong Guang Mini EV, revealed by General Motors in China in August 2020, became one of the best-selling electric vehicles in the country. The small car reached such popularity that it is compared to the Tesla Model 3.
In the case of the Mini EV, the proposal was for a humble, low-priced urban mini car, as this segment adopts. The US$ 4,500 (R$ 22,710, ten times less than Tesla’s product) lauded by global media is nothing compared to what exists there, but the Hong Guang has a differentiator.
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In just three hours, a natural stone floor transforms the entrance of the house with an organic effect, immediate drainage, and a sophisticated non-slip finish that doesn’t puddle water, dries quickly, and impresses with the final result.
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‘Interlocking brick’ made of earth arrives in the construction industry with cost reductions of up to 40% on the project.
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Espírito Santo will receive the largest engineering project in its history with the duplication of BR 262, which will have 50 viaducts, 28 bridges, and 2-kilometer tunnels cutting through the most challenging mountainous region of the entire state.
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A project of nearly 9 million reais already has the first kilometer paved in Santa Catarina and promises to completely transform the access between Jaraguá do Sul and Rio dos Cedros in an area where tourism is growing at a rapid pace.
GM simply saw 270,000 units sold in just nine months. Based in Liuzhou, Wuling is rolling up its sleeves with other products that will have global reach, and the Mini EV benefits from that as well.
The Mini EV Is So Successful In China That General Motors Wants To Market It In Europe
With Shanghai-GM behind it, the Mini EV means it’s not a low-quality clone made by a rough car manufacturer from inland China, but rather a player ready even to go beyond the country’s borders.
The ambition of the Chinese division is to reach 1.2 million units sold in 2022! This is nearly all the electric manufacturers in the country in 2020.
With 100% online sales, the Chinese brand speaks directly to customers, listening to consumers and manufacturing what they want, like the Macaron version (colors reminiscent of fruits and sweets), while offering 20 colors and a ton of stickers for personalization, nonexistent in traditional brands.
The enthusiasm that SAIC and General Motors have for their success is such that they want to market it in Europe. To that end, they are already in negotiations with a company in Latvia to achieve competitive manufacturing costs.
Going down this path, the Mini EV is a serious candidate for the best-selling electric car in the world, costing ten times less than the American model, which makes Tesla tremble.
See Also: After Halting Vehicle Production And Leaving The Country, Ford Motor Will Sell The Troller Factory This Month And 470 Employees May Be Unemployed In Ceará
After ceasing to manufacture vehicles and closing its plants in Brazil, Ford Motor is expected to sell the Troller factory in Horizonte (CE) by the end of June, according to the Secretary of Economic Development and Labor of Ceará, Maia Júnior. In an interview with radio CBN, Maia confirmed that a group from the automotive engineering sector has expressed interest in acquiring the plant.
The Government of the State of Ceará is acting as an intermediary in the negotiation and promised tax incentives to the company that acquires the Ford complex, especially if it focuses on clean energy. “Our priority is to maintain jobs,” said Maia to CBN.
The Troller factory in Ceará generates 470 direct job openings, and employees face the risk of being laid off, as occurred with the closure of the Ford factory in Camaçari (BA), which left more than five thousand people unemployed. “We want the future buyer to come with advancements in the automotive industry that are not limited to production,” says the secretary.
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