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The Return of the 200 ml Bottles Combines Nostalgia of the 2000s with Current Pop Culture, Bringing Collectibles of the Character Mãozinha from the Series Wandinha in Different Rules for Purchases at Zé Delivery and in Supermarkets.
Guaraná Antarctica Relaunched the Caçulinha de 200 ml with an Action That Combines Nostalgia and Pop Culture.
The bottles are Back on the Market Accompanied by Collectible Miniatures of the Character Mãozinha from the Series Wandinha.
The Campaign Was Announced on August 27, 2025, and Has Different Mechanics for Purchases through Zé Delivery and in Supermarkets, Valid Until December 31, 2025, or While Stocks Last.
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The Promotion is Intended for Individuals Over 18 Years Old and Applies to Both the Traditional and Zero Sugar Versions.
How It Works at Zé Delivery
In the Delivery App of Ambev, Consumers Need to Buy Four 200 ml Bottles to Receive Two Units of the Mãozinha Collectible in the Same Combo.
The Dynamics are National but Subject to Availability by the Region Served by the Service.
The Operation Occurs Directly Through the App, with Scheduled Delivery According to Local Logistics.
Rules in Participating Supermarkets
In Retail Chains, the Mechanics is Different. For Every Twelve Caçulinhas of 200 ml Purchased, Customers Receive One Miniature of the Character.
The Regulation Released by Marketing Vehicles Indicates a Validity Period Between August 1 and December 31, 2025, or Until Stocks Run Out.
The Offer Also Covers Traditional and Zero Sugar Versions.
Target Audience, Stock, and Coverage
The Action is Specifically Intended for the Over 18 Years Old Audience. The Availability of the Product and the Collectible May Vary by Location.
The Brand Advises Interested Parties to Check Conditions and Eligible Locations on the Official Promotion Website and Through Partner Channels.
In All Cases, the Delivery of the Collectible Item is Linked to the Purchase of the Bottles Within the Rules of Each Channel.
Nostalgia in a New Season of Pop Culture
The Return of the Caçulinha Revives a Formula That Marked the Early 2000s.
At That Time, Bottles and Thematic Collectibles Became Desirable Objects for Those Who Collected the Brand’s Products.
The 2025 Reinterpretation Connects This Affective Repertory to the Success of Streaming with the Series Wandinha, Reinforcing the Association of the Soft Drink with Moments of Home Entertainment.
Classic Jingle and Movie with Mãozinha
The Chosen Character Had Already Appeared in the Brand’s Content.
In This Campaign, He Stars in the Advertising Film That Updates the Jingle “Pipoca & Guaraná”, in Language Inspired by the Series’ Universe.
The Piece Circulates in Digital Channels and Reinforces the Link Between the Popcorn Ritual, the Beverage, and the Launch of the New Season of the Production.
Complementary Actions and Thematic Packaging
Before the Relaunch of the Bottles, the Brand Had Already Launched Collectible Cans Designed with Wandinha Inspiration.
The Movement, Announced in July 2025, Prepared the Ground for the Arrival of the Caçulinhas with the Collectible.
Thematic Packaging Expanded the Presence of the Theme at Consumer Touchpoints in Major Capitals.
Brand Strategy and Positioning
According to the Marketing Director of Guaraná Antarctica, Guilherme Poyares, the Proposal is to Communicate with Those Who Grew Up with the Brand and Also with New Generations.
According to the Executive: “We Want to Reinforce Guaraná Antarctica’s Presence Across Various Fronts, Engaging with Those Who Have Grown Up with the Brand Over More Than 100 Years, but Also with the New Generations.
All of This Without Giving Up the Lightness and Humor That Makes Guaraná Antarctica a Truly Brazilian Brand.”
What Changes in Relation to the Promotions of the 2000s
The Central Difference in 2025 Lies in the Redemption Mechanics.
Instead of Exclusively In-Store Actions with the Exchange of Caps or Packaging, the Brand Distributes the Collectible Item Through Two Routes: Combo Purchases at Zé Delivery and the Purchase of Multiple Units in Supermarkets.
This Solution Allows for Expanded Activation in Regions Served by Delivery While Maintaining Scale in Physical Retail. Thus, the Brand Preserves the Collectability Proposal That Made Caçulinha an Icon.
Dates, Deadlines, and Consumer Guidelines
The Distribution of the Collectible Occurs from August 1 to December 31, 2025, with the Possibility of Early Closure in Case of Stock Depletion.
To Avoid Frustration, It is Recommended to Check Availability on the App and Confirm Participating Stores Before Purchase. Coverage May Vary According to Local Operations and Each Network’s Activation Calendar.
Did You Collect the Caçulinhas in the 2000s or Plan to Chase After the Mãozinha This Time to Relive the Craze That Marked That Era?
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