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With Inauguration Set for March 7 in the Cidade Industrial Neighborhood, Havan’s 190th Store Reinforces the Network’s Expansion, Elevates Curitiba to the Position of Main Showcase of the Brand, and Anticipates an Offensive Aiming for 200 Units by 2026, When the Company Completes 40 Years in the Country of Operation.
Havan’s 190th store already has a date and address set: March 7, in Curitiba, in the Cidade Industrial neighborhood. The opening places the capital of Paraná in an even more strategic position within the growth plan, as it will be the eighth local unit, precisely in the city that concentrates the largest number of stores in the network.
The announcement comes during a cycle of aggressive expansion, with a goal of reaching 200 units by 2026, the year the company turns 40. The network also reported that it anticipates an investment close to R$ 1.25 billion for expansion this year, with 15 new stores, while the specific value of the new Curitiba unit remains undisclosed.
Curitiba Concentrates Scale, History, and Symbolism in the Growth Plan
A more objective reading of the Havan 190th store highlights a central fact: Curitiba/PR is the city with the most operations of the company and has a historical value since 1997, when it received the first branch. This helps explain why the local expansion continues, even with the network already consolidated in the capital of Paraná.
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When a company expands its presence in the same municipality, the move usually combines three objectives: gaining service coverage, reducing distances for the consumer, and reinforcing regional competitiveness.
In the case of Curitiba, the eighth unit indicates that the local market remains relevant for sustaining sales volume and brand visibility in a strategic Southern location.
What the New Megastore Delivers in Practice, Beyond the Visual Impact
The new unit maintains the architectural standard of the network, with a facade inspired by the White House and around 10,000 square meters. This format is not only aesthetic; it organizes large-scale operations and expands physical offerings at the point of sale, aligning visual experience and service capacity.
In terms of employment, the forecast of 200 positions linked to the Havan 190th store is the most concrete indicator of immediate effect. Local job creation is the first measurable impact in projects of this scale, although public information about job profiles, salary ranges, and a detailed hiring timeline post-inauguration is still lacking.
Billion-Dollar Expansion, 15 New Stores, and a Race for 200 Units
The network confirmed an investment close to R$ 1.25 billion for expansion this year, with 15 new stores planned. This financial volume signals that the opening in Curitiba is not an isolated move, but part of a national strategy that accelerates execution, expands territorial presence, and prepares the brand to cross the 200-unit threshold.
Even without the individual investment of the Paraná unit, the Havan 190th store serves as a benchmark for pace, as it reduces the distance to the target and sets a reference for the speed of plan delivery. When the schedule advances through public milestones, each inauguration becomes a thermometer for the viability of the promise made for 2026.
The Final Geographic Frontier of the Network in Brazil
Another decisive point is on the map: Amapá, Roraima, and Ceará are the only states still without the company’s operations, and the network has already indicated that it intends to open stores in these markets by 2026. If this step is executed as planned, the expansion will no longer be merely numerical and will represent nearly complete national coverage.
This advancement positions the Havan 190th store as part of a larger transition, from a growth logic based on concentration to a logic of presence throughout Brazilian territory.
The central question shifts from how many stores are still needed to how the brand will balance standardization, regional operation, and efficiency in markets with such different profiles.
What the Milestone of the 190th Unit Really Signals for Retail
The milestone of 190 stores, in itself, does not conclude the analysis; it opens a new phase of demand for operational consistency. The larger the scale, the greater the challenge of maintaining execution standards, productivity, and service quality in different regions, with varying costs and consumption dynamics.
Therefore, the Havan 190th store in Curitiba carries significance that goes beyond the inauguration. It brings together history, scale, job generation, and pressure for meeting targets in a single move. It is a narrative and operational turning point for measuring whether the plan for 200 units by 2026 will be fulfilled on time.
From this scenario, a direct debate is worth having: in your city, a megastore of 10,000 square meters with 200 vacancies tends to bring more opportunities for the local economy or increase pressure on the already established commerce? I want to hear real experiences from those who have witnessed this type of expansion up close.
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