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Dispute Between Beverage Giants Heineken and Coca Cola with Ambev Will Intensify with the Construction of the New Factory, in Addition to Creating Many Job Opportunities in MG
Heineken, the multinational leader in beer manufacturing, will invest R$ 1.8 billion in its new industrial plant, in the city of Pedro Leopoldo, metropolitan region of Belo Horizonte. The unit of the Dutch group will focus on the production of “premium” products and will generate 350 direct job vacancies in the region.
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Heineken acquired the land at the end of last year through bidding and is said to have bought it from an area of Precon Engenharia, negotiating others nearby, all in the vicinity of the location that would house Fashion City Brasil – a mega fashion development that ultimately did not move forward.
The factory will be Heineken’s 16th in Brazil. “The location is strategic for the company, as the Southeast region is extremely important for the growth of premium and mainstream categories. The Heineken Group believes in Brazil and continues to invest to ensure that its products reach all consumers and clients throughout the country,” points out Maurício Giamellaro, president of the Heineken Group in Brazil, in the text forwarded by the Executive.
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‘Interlocking brick’ made of earth arrives in the construction industry with cost reductions of up to 40% on the project.
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Espírito Santo will receive the largest engineering project in its history with the duplication of BR 262, which will have 50 viaducts, 28 bridges, and 2-kilometer tunnels cutting through the most challenging mountainous region of the entire state.
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A project of nearly 9 million reais already has the first kilometer paved in Santa Catarina and promises to completely transform the access between Jaraguá do Sul and Rio dos Cedros in an area where tourism is growing at a rapid pace.
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A couple builds a system to bring water from the spring to their land, climbs a hill with materials on their backs, and creates a simple, cheap, and sustainable solution to ensure their own water supply.
According to a source from Diário do Comércio, there will be a merging of four lots for the installation of the new factory. The 61.9482-hectare lot, negotiated with BDMG in 2020, was purchased by the Dutch company for R$14.5 million.
Currently, the giant alcoholic beverage producer Heineken has 15 factories in Brazil, of which 12 are breweries. Additionally, the group has 29 distribution centers (DCs) in Brazil, two located in the state of Minas Gerais – one in Poços de Caldas and another in Contagem.
In Addition to Coca Cola, the Dutch Company Gains Danone as an Ally and Competition Between Beverage Giants with Ambev Intensifies in the Brazilian Market
After closing a deal with global non-alcoholic beverage leader Coca Cola, starting in April, the brewery Heineken began distributing the Bonafont water brand, from Danone, in the South and Southeast regions of Brazil. Together, the two aim, of course, to gain market share.
For the brewery, the partnership brings non-alcoholic beverages and increases the menu offered to clients. For Danone, it is an opportunity to increase the presence of Bonafont outside São Paulo. According to Danone, Bonafont is the leader in the most populous state in the country.
Coca Cola and Heineken Make Agreement and Competition with Ambev Is Expected to Intensify Among the Beverage Giants
Coca Cola announced an agreement with Heineken to remodel its distribution network in Brazil, putting the multinational Ambev, the largest beverage company in the world, in a tight spot.
The agreement between the Heineken Group and the Coca-Cola distribution system in Brazil ends an impasse that has lasted since the purchase of Brasil Kirin by the Dutch brewery in 2017.
The partnership between giants Heineken and Coca Cola will come into effect in mid this year and will be valid until 2026, but there is a possibility that it will be extended for another five years.
Heineken Invites Candidates from All Areas for Job Openings Across Brazil
The Dutch multinational Heineken, in addition to water, hops, and malt, sees the importance of supporting young people to enter the job market. The company has internship openings available for its factories in Brazil. See below the requirements:
- Students enrolled in a bachelor’s degree program with availability of 1 to 2 years to intern;
- Passing the online tests;
- Living in the city of the vacancy, or having mobility for daily commuting to the workplace;
- Availability to intern 30 hours a week;
- English will be a differential
Application: Candidates without experience looking for their first job and interested in Heineken’s internship openings, can apply at this link. Good luck to everyone!
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