Heineken, The Leading Multinational Beer Manufacturer, Invites Young People to Free Online Course

Written by Flavia Marinho

Published on 09/04/2021 at 13:55

Updated on 11/04/2021 at 16:18

Barril de chop Heineken / Fonte: Reprodução – Google

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Heineken Calls On Young People From All Over Brazil For Free Online Courses On Positive Alcohol Consumption

The Dutch multinational Heineken, in addition to water, hops, and malt, sees responsible alcohol consumption as another key ingredient in its recipe for success. The company has launched an online version with 200 spots in free courses for young people from all over Brazil as part of its WeLab program.

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Heineken understood that it should act beyond awareness and take more practical steps, especially with the young audience in Brazil. The company’s guiding principle is the mantra of former global CEO Jean-François van Boxmeer: “It’s better to sell nine beers to nine people than nine beers to one.”

In 2018 and 2019, the program underwent phases that can be considered “pilot” versions held in São Paulo and Rio de Janeiro, with 50 participants. Now, it is set to scale up.

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Who Can Register And Compete For The 200 Spots In The Free Online Course Offered By Heineken

The idea is to address socio-emotional issues and challenges faced by youth aged 18 to 24 that underlie excessive alcohol consumption.

The relationship with alcohol reflects our relationship with life, which is why WeLab by HEINEKEN is an experience about everything that matters in life. An invitation to a meaningful conversation, looking inward at one’s feelings, fears, desires, potentials, and limitations.

Registration: Interested individuals should register by April 30 using this link. Good luck!

Coca Cola And Heineken Reach Agreement, Competition With Ambev Expected To Intensify Among Major Alcohol Beverage Suppliers

Coca Cola announced an agreement with Heineken to reshape its distribution network in Brazil, putting the multinational Ambev, the largest beverage company in the world, in a tricky position.

The agreement between Heineken Group and Coca-Cola’s distribution system in Brazil, announced on Wednesday, the 24th, ends a deadlock that has persisted since the acquisition of Brasil Kirin by the Dutch brewery in 2017.

The partnership between the giants Heineken and Coca Cola will come into effect in mid this year and will be valid until 2026, with the possibility of extension for another five years.

Analysts believe the agreement means more competition among the giants Ambev, Coca Cola, and Heineken.

Heineken, The Leading Multinational Beer Manufacturer, Invites Young People to Free Online Course

Heineken Calls On Young People From All Over Brazil For Free Online Courses On Positive Alcohol Consumption

Also Read

Who Can Register And Compete For The 200 Spots In The Free Online Course Offered By Heineken

Coca Cola And Heineken Reach Agreement, Competition With Ambev Expected To Intensify Among Major Alcohol Beverage Suppliers

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Heineken, The Leading Multinational Beer Manufacturer, Invites Young People to Free Online Course

Heineken Calls On Young People From All Over Brazil For Free Online Courses On Positive Alcohol Consumption

Also Read

Who Can Register And Compete For The 200 Spots In The Free Online Course Offered By Heineken

Coca Cola And Heineken Reach Agreement, Competition With Ambev Expected To Intensify Among Major Alcohol Beverage Suppliers

Seen from space, an image taken by an astronaut shows an unlikely oasis in the Saudi Arabian desert, protected by a terrain that slows the advance of sand, surrounded by green circles, remnants of an extinct lake and nearly 10,000 years of preserved history.

While the U.S. still faces limitations in deep space, China is developing unprecedented technology with strategic satellites that maintain communication with the far side of the Moon and aims for dominance by 2030.

In Botswana, a salt flat of up to 16,000 km² that was once an African megalake spends months as an absolute white desert, but during the rainy season it transforms into a shallow sea that reappears from nowhere and can be seen from space in the middle of southern Africa.

The Blood Falls of Antarctica hide a living ecosystem trapped under the ice for over 2 million years, where microbes survive without light, without oxygen, and without ever having seen the Sun.

Bavarian archaeologists unearthed a medieval skeleton that had an articulated iron hand in place of its left arm, and the discovery reveals that doctors were already creating sophisticated prosthetics over 500 years ago.

The CEO of Honor in Spain says that smartphones will change with AI, foldables, and even robot phones; the component crisis is making cheap models more expensive in 2026 and shifting the focus to premium.

Petrobras will pay you to take a course: in partnership with Senai, there are 2,000 free spots with assistance of up to R$ 800 per month and a certificate recognized by the MEC.

Study at Firjan Senai through an initiative by Petrobras and receive up to R$ 858: free courses from the institutions expand access to professional qualification and new opportunities.

Bradesco Foundation launches 100% free online courses with certificates on technology, programming, finance, and artificial intelligence; see how to enroll.

Embrapa offers many free 100% online courses with certification and training in agribusiness.

Embraer joins Senai, opens vacancies for courses in the aviation field with 160 free opportunities, all focused on employability.

Scientists warn that Earth’s oxygen has an expiration date and that the Sun itself will be responsible for ending the air we breathe by making photosynthesis impossible in about one billion years.

Science reveals that the error in the expansion of the cosmos is not a measurement flaw, but rather a sign that the universe may be hiding new physics capable of changing everything we know.

More than 4.9 million Brazilians live abroad, and those who return face a phenomenon known in science for over a hundred years as return syndrome.

Whoever earns R$ 7,000 in Brazil did not receive an exemption from income tax in 2026 and has become the preferred target of the financial system, living in the most dangerous trap of the middle class.

China plants wheat in the middle of the desert with a survival rate above 90% and replaces 30 workers with just 4 using automated irrigation that could serve as a model for countries facing drought.