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Heineken Calls On Young People From All Over Brazil For Free Online Courses On Positive Alcohol Consumption
The Dutch multinational Heineken, in addition to water, hops, and malt, sees responsible alcohol consumption as another key ingredient in its recipe for success. The company has launched an online version with 200 spots in free courses for young people from all over Brazil as part of its WeLab program.
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Heineken understood that it should act beyond awareness and take more practical steps, especially with the young audience in Brazil. The company’s guiding principle is the mantra of former global CEO Jean-François van Boxmeer: “It’s better to sell nine beers to nine people than nine beers to one.”
In 2018 and 2019, the program underwent phases that can be considered “pilot” versions held in São Paulo and Rio de Janeiro, with 50 participants. Now, it is set to scale up.
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Surprising opportunity in the railway sector: MRS offers a free course for assistant train driver and shunter in Juiz de Fora with a R$ 1,600 scholarship, specialized training, and the chance to join one of the largest railway operators in Brazil.
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It’s official: IFMS opens spots in free courses on artificial intelligence, drones, and app creation, expanding technological education in 2026 and preparing students for areas with high professional demand and accelerated digital transformation.
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Senai launches an unprecedented program with Petrobras and opens 2,000 spots in free courses with recognized certification, a monthly allowance of R$ 600, and training for industrial professions that continue hiring across the country.
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Petrobras and SENAI open 480 spots in free technical courses with a scholarship of up to R$ 858, meal allowance, and training in Mechanics, Welding, Metallurgy, and Industrial Automation to meet the growing demand of the industry and the oil and gas sector.
“We wanted to work in an area of behavior change regarding the harmful use of alcohol,” explains Ornella Vilardo, senior sustainability manager at the group.
Who Can Register And Compete For The 200 Spots In The Free Online Course Offered By Heineken
The idea is to address socio-emotional issues and challenges faced by youth aged 18 to 24 that underlie excessive alcohol consumption.
The relationship with alcohol reflects our relationship with life, which is why WeLab by HEINEKEN is an experience about everything that matters in life. An invitation to a meaningful conversation, looking inward at one’s feelings, fears, desires, potentials, and limitations.
Registration: Interested individuals should register by April 30 using this link. Good luck!
Coca Cola And Heineken Reach Agreement, Competition With Ambev Expected To Intensify Among Major Alcohol Beverage Suppliers
Coca Cola announced an agreement with Heineken to reshape its distribution network in Brazil, putting the multinational Ambev, the largest beverage company in the world, in a tricky position.
The agreement between Heineken Group and Coca-Cola’s distribution system in Brazil, announced on Wednesday, the 24th, ends a deadlock that has persisted since the acquisition of Brasil Kirin by the Dutch brewery in 2017.
The partnership between the giants Heineken and Coca Cola will come into effect in mid this year and will be valid until 2026, with the possibility of extension for another five years.
Analysts believe the agreement means more competition among the giants Ambev, Coca Cola, and Heineken.
