Heineken, The Leading Multinational Beer Manufacturer, Invites Young People to Free Online Course

Written by Flavia Marinho

Published on 09/04/2021 at 13:55

Updated on 11/04/2021 at 16:18

Barril de chop Heineken / Fonte: Reprodução – Google

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Heineken Calls On Young People From All Over Brazil For Free Online Courses On Positive Alcohol Consumption

The Dutch multinational Heineken, in addition to water, hops, and malt, sees responsible alcohol consumption as another key ingredient in its recipe for success. The company has launched an online version with 200 spots in free courses for young people from all over Brazil as part of its WeLab program.

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Heineken understood that it should act beyond awareness and take more practical steps, especially with the young audience in Brazil. The company’s guiding principle is the mantra of former global CEO Jean-François van Boxmeer: “It’s better to sell nine beers to nine people than nine beers to one.”

In 2018 and 2019, the program underwent phases that can be considered “pilot” versions held in São Paulo and Rio de Janeiro, with 50 participants. Now, it is set to scale up.

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Who Can Register And Compete For The 200 Spots In The Free Online Course Offered By Heineken

The idea is to address socio-emotional issues and challenges faced by youth aged 18 to 24 that underlie excessive alcohol consumption.

The relationship with alcohol reflects our relationship with life, which is why WeLab by HEINEKEN is an experience about everything that matters in life. An invitation to a meaningful conversation, looking inward at one’s feelings, fears, desires, potentials, and limitations.

Registration: Interested individuals should register by April 30 using this link. Good luck!

Coca Cola And Heineken Reach Agreement, Competition With Ambev Expected To Intensify Among Major Alcohol Beverage Suppliers

Coca Cola announced an agreement with Heineken to reshape its distribution network in Brazil, putting the multinational Ambev, the largest beverage company in the world, in a tricky position.

The agreement between Heineken Group and Coca-Cola’s distribution system in Brazil, announced on Wednesday, the 24th, ends a deadlock that has persisted since the acquisition of Brasil Kirin by the Dutch brewery in 2017.

The partnership between the giants Heineken and Coca Cola will come into effect in mid this year and will be valid until 2026, with the possibility of extension for another five years.

Analysts believe the agreement means more competition among the giants Ambev, Coca Cola, and Heineken.

Heineken, The Leading Multinational Beer Manufacturer, Invites Young People to Free Online Course

Heineken Calls On Young People From All Over Brazil For Free Online Courses On Positive Alcohol Consumption

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Who Can Register And Compete For The 200 Spots In The Free Online Course Offered By Heineken

Coca Cola And Heineken Reach Agreement, Competition With Ambev Expected To Intensify Among Major Alcohol Beverage Suppliers

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Heineken, The Leading Multinational Beer Manufacturer, Invites Young People to Free Online Course

Heineken Calls On Young People From All Over Brazil For Free Online Courses On Positive Alcohol Consumption

Also Read

Who Can Register And Compete For The 200 Spots In The Free Online Course Offered By Heineken

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Forget petroleum-based asphalt: a Scottish company transforms 684,000 plastic bottles into one kilometer of road that is 60% more resistant and up to 10 times more durable, and the technology has already started replacing traditional asphalt in more than 30 countries.

China is building an artificial island in the middle of the sea, covering 20 km², to construct the largest offshore airport in the world, the Dalian Jinzhouwan. This $4.3 billion project is anchored on more than 3,000 pillars embedded in the rock beneath the ocean and is scheduled to open in 2035.

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100% Free Online Mechanics Course with a R$ 1,400 Scholarship at the Federal Institute: In partnership with XCMG, IF calls for those interested in a technical course that includes a signed employment contract under an apprenticeship regime.

Petrobras will pay for you to take a course: in partnership with Senai, there are 2,000 free spots with assistance of up to R$ 858 per month and a certificate recognized by the MEC in industrial areas with high demand in Brazil until 2026.

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