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Heineken Calls On Young People From All Over Brazil For Free Online Courses On Positive Alcohol Consumption
The Dutch multinational Heineken, in addition to water, hops, and malt, sees responsible alcohol consumption as another key ingredient in its recipe for success. The company has launched an online version with 200 spots in free courses for young people from all over Brazil as part of its WeLab program.
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Heineken understood that it should act beyond awareness and take more practical steps, especially with the young audience in Brazil. The company’s guiding principle is the mantra of former global CEO Jean-François van Boxmeer: “It’s better to sell nine beers to nine people than nine beers to one.”
In 2018 and 2019, the program underwent phases that can be considered “pilot” versions held in São Paulo and Rio de Janeiro, with 50 participants. Now, it is set to scale up.
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Senai launches free technology courses in Amapá and creates a strategic opportunity for those seeking quick qualification, entry into the job market, and professional growth in areas with high digital demand.
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Take a free course at the Federal University: UFPR calls 200 candidates for intensive preparation for master’s and doctoral programs.
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Learn English and Spanish at the Federal Institute without leaving home and 100% free: IFSP calls for interested parties for EAD vacancies starting in April and selection by order of registration.
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Free professional qualification courses: those who want to qualify for free now have more time to enroll in Senai courses with evening classes in SP.
“We wanted to work in an area of behavior change regarding the harmful use of alcohol,” explains Ornella Vilardo, senior sustainability manager at the group.
Who Can Register And Compete For The 200 Spots In The Free Online Course Offered By Heineken
The idea is to address socio-emotional issues and challenges faced by youth aged 18 to 24 that underlie excessive alcohol consumption.
The relationship with alcohol reflects our relationship with life, which is why WeLab by HEINEKEN is an experience about everything that matters in life. An invitation to a meaningful conversation, looking inward at one’s feelings, fears, desires, potentials, and limitations.
Registration: Interested individuals should register by April 30 using this link. Good luck!
Coca Cola And Heineken Reach Agreement, Competition With Ambev Expected To Intensify Among Major Alcohol Beverage Suppliers
Coca Cola announced an agreement with Heineken to reshape its distribution network in Brazil, putting the multinational Ambev, the largest beverage company in the world, in a tricky position.
The agreement between Heineken Group and Coca-Cola’s distribution system in Brazil, announced on Wednesday, the 24th, ends a deadlock that has persisted since the acquisition of Brasil Kirin by the Dutch brewery in 2017.
The partnership between the giants Heineken and Coca Cola will come into effect in mid this year and will be valid until 2026, with the possibility of extension for another five years.
Analysts believe the agreement means more competition among the giants Ambev, Coca Cola, and Heineken.
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