Portuguese 
English 
Spanish 
3 min of reading 
1 comment 
In May 2010, a programmer from Florida starred in what would years later be called the most expensive pizza order in history by using Bitcoin. Laszlo Hanyecz exchanged 10,000 bitcoins for two pizzas, in a transaction that became a milestone in the history of cryptocurrencies. At the time, the value of the pizzas was only US$ 25, but the bitcoins used in the purchase now exceed US$ 1 billion.
It all started with a simple post on a Bitcoin forum on May 18, 2010. Hanyecz offered 10,000 bitcoins in exchange for two pizzas and even specified his favorite toppings: “onions, peppers, sausage, mushrooms, tomatoes, and pepperoni.” The programmer made it clear that he didn’t want “strange toppings with fish” and mentioned he liked to have leftovers to eat later. Four days later, a British user named “jercos” accepted the order, bought the pizzas from Papa John’s for US$ 25, and sent them to Hanyecz.
At that moment, the 10,000 bitcoins were worth about US$ 41, but the importance of the transaction was elsewhere. It was the first time a digital currency was used to acquire a physical product, marking a crucial moment for Bitcoin. In an interview with the 60 Minutes program, Hanyecz explained his motivation: “I thought it was really cool to be able to say I traded this digital money for something real.”
Bitcoins for Pizzas…
Upon receiving the pizzas, he confirmed on the forum that the exchange had been completed, briefly thanking the facilitator: “thanks, jercos.” He even shared a photo of the pizzas with his children, not imagining that, years later, that order would become legendary.
-
Elderly individuals aged 65 or older who have never contributed to the INSS can receive R$ 1,621 per month in 2026 without having paid any contributions in their lifetime: learn how the benefit works that already supports nearly 7 million Brazilians.
-
The gaucho city reduced the number of Bolsa Família beneficiaries by almost 40% in just a year and a half with active outreach that connects each registered person directly to job vacancies in Bento Gonçalves in Rio Grande do Sul.
-
The bluest city in Brazil has just gained a new floating bridge for the free crossing between the island and the mainland, connecting residents and visitors to the historic center of São Francisco do Sul every day of the week.
-
In a silent race, Shopee signs a mega contract in Guarulhos and accelerates the e-commerce war with faster deliveries, pressured shipping, and a new threat to rivals in Brazil.
Since then, the valuation of Bitcoin has been meteoric. Nine months after the purchase, the cryptocurrency reached parity with the dollar, which meant that the 10,000 bitcoins used in the transaction were already worth US$ 10,000. Fast forward to today, the current value of those same 10,000 bitcoins reaches an impressive US$ 1,024,825,000 (about R$ 5 billion). This makes each pizza from the purchase worth an estimated US$ 512,412,500 (or about R$ 2.5 billion).
Extreme Valuation
The episode, which at first glance seemed like a simple exchange, demonstrated the potential of Bitcoin as a means of exchange and was a milestone in the history of cryptocurrencies. However, the extreme valuation of Bitcoin over the years has made transactions of this kind practically unfeasible. Despite this, the “Bitcoin Pizza Day,” as it became known, continues to be celebrated by cryptocurrency enthusiasts around the world as the moment Bitcoin entered the everyday lives of people.
And so, what started with a desire for pizza transformed into one of the most iconic stories in the cryptocurrency universe, reinforcing Bitcoin’s impact on the global economy and immortalizing Laszlo’s pizzas as a milestone in the history of cryptocurrencies.
Anúncio Inconveniente por ficar estampado na parte escrita da reportagem