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HERO, Giant of the Motorcycle Market in India, Announces Opening of Its New Factory in Brazil in 2025, Positioning Itself as a Strong Competitor to Honda and Yamaha in the Country.
The motorcycle market in Brazil is in full expansion and will soon have a new factory in the electric motorcycles and scooters segment. Hero MotoCorp, better known as Hero, one of the largest motorcycle manufacturers in the world in terms of units sold, is about to enter the Brazilian market. With its arrival, Hero promises to intensify competition with giants like Honda and Yamaha, bringing innovation and new options for consumers. If you are keeping an eye on the sector’s news, stay tuned, as Hero is set to revolutionize the two-wheeler market in Brazil with the arrival of its new factory.
Find Out When Honda and Yamaha’s Competitor Will Arrive in the Motorcycle Market
HERO announced on Monday (19) the operation of its new factory in Brazil, focusing on two-wheeled vehicles. The revelation occurred during the company’s quarterly earnings report, which celebrated a record in revenues, a growth of 16% compared to the period of April to June of last year.
The forecast is that the inauguration of HERO’s factory in the Brazilian motorcycle market will happen by the fourth quarter of 2025, but so far no details have been disclosed about the strategy here. According to Reuters, in 2022, the company expressed interest in establishing an industry in the Free Trade Zone of Manaus, which already indicates a possible location.
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It is worth mentioning that this is not the first time Hero has announced its arrival in Brazil. In 2014, the manufacturer claimed it would be here but eventually abandoned the plan. With Hero’s arrival, the Brazilian market would have another Indian company, like Bajaj and Royal Enfield, adding another competitor to Honda and Yamaha.
What Motorcycles Does Hero Plan to Bring to the Brazilian Market?
Hero claims to be the largest manufacturer of two-wheeled vehicles in the world by volume of units sold by a single entity.
In total, it has already sold 1.53 million motorcycles just in the second quarter of 2024. Among other models and versions, the manufacturer currently has more than 30 products for sale in the market. Its successes include the Splendor line, with affordable options rivaling the TVS Sport, Bajaj Platina, and Honda Shine.
Its most recent launch is the Maverick 440, a motorcycle with elements in common with Harley-Davidson’s X440 due to a partnership. The latest catalog also includes the Xtreme 160R 4V, which is the fastest in the world in the 160cc category, and the Karizma XMR, available in three colors.
The arrival of Hero in the Brazilian motorcycle market as a competitor to Honda and Yamaha is already confirmed; however, official information ends here, and it is not known which models will arrive in the country.
Hero’s Operations Abroad
With eight factories, not counting the one in Brazil, Hero is currently present in 47 countries, including Latin America, especially Argentina, Mexico, and Colombia, where it has maintained a factory for several years. Hero was also the first motorcycle manufacturer from India to secure a spot on the podium of the traditional Dakar Rally, with a second-place finish in 2024.
In terms of sustainability, the company promises to achieve carbon neutrality by 2030, as well as completely eliminate waste sent to landfills by next year.
It is important to highlight that the manufacturer was founded in 1984 as Hero Honda Motors, in a joint venture between the Japanese Honda and the Indian Hero Cycles, which was then more focused on selling bicycles. In less than two decades, the partnership became the largest manufacturer of two-wheeled vehicles in India and became independent in 2010.
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