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Huawei Ousts Apple and Returns to the Market with Premium Phones. Find Out How the Chinese Brand Promises to Make a Comeback and Surpass Apple in Sales.
Huawei ousts Apple with a triumphant return to the premium phone market. The recent presentation of the Mate 70 was yet another sign of the ambition of a manufacturer that seemed doomed but turned the game around spectacularly. The new flagship devices, along with the foldable Mate X6, stand out for their design and remarkable specifications.
Huawei Ousts Apple with the Arrival of Its New Operating System
The premium phones will feature an OLED display, a 5,300 mAh battery, and a new camera setup promising a lot. However, the big difference lies elsewhere.
The new operating system for these devices, called HarmonyOS NEXT, bids farewell to dependence on Android. In other words, Huawei is definitively separating its path from Google, marking a true turning point for the future of its smartphones.
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It all started with the Mate 60 Pro. This version succeeded the controversial Mate 60, which garnered significant attention last year. Analysts did not quite understand how Huawei managed to obtain an advanced chip for these devices given the restrictions of the trade conflict between the U.S. and China in the tech sector.
The Huawei vs Apple battle and the new Mate 70 strengthened the brand’s prominence as a reference in the flagship segment in China. According to CNN, the company’s market share in premium phones priced above US$ 600 rose from 11% in the third quarter of 2022 to 33% in the same period of 2024.
Understand Better the Brand’s Comeback with Premium Phones
Thus, Huawei, which once dominated this sector in China, saw its situation head in the opposite direction during the same period. Its share previously stood at 72% in the third quarter of 2022, and in the same period of 2024, it is at 52%. It is still a strong share, but if this trend continues, Apple’s dominance may change drastically in the coming years.
What is happening with Huawei is fundamentally due to its success in China, where the brand has seemingly become a true case of national overcoming. The ban imposed by Google in 2019 seemed to spell the end for a smartphone division, but the company managed to turn the situation around, focusing on the Chinese market and freeing itself from dependencies that previously tied it to American companies. The result is evident, and the brand shines again in the premium phone segment, at least in China.
New Operating System Can Run Android Apps
Launched with the promise of being a fully independent operating system from Android, HarmonyOS Next attracted public attention by running applications from the rival system. According to reports from beta users, despite having a completely unique language and a host of differences from Google’s Android, the launch of an emulator completely changed the landscape.
Listed in the AppGallery store, “EzsyAbroad” is an Android emulator that allows users to install any application from the system within HarmonyOS Next. This novelty was discovered this weekend.
To ensure everything operates almost natively, the app has a separate container for Android applications. Thus, when the app is installed, it allows users to download YouTube, Google Maps, and others through a specific store.
An essential detail is that the emulator creates shortcuts for these Android apps on the system’s home screen, allowing them to run in the background and send notifications like native system apps.
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