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Discover The Six Exciting Launches From Hyundai For 2024! Get To Know The New Models And Innovations From The South Korean Brand
Hyundai is set to surprise the Brazilian market in 2024 with a series of exciting launches. With a strategy focused on growth and innovation, the South Korean brand is ready to make a quality leap. And the big news is the agreement with Caoa, which will no longer just be Hyundai’s official importer but will also resume manufacturing the Tucson at its factory in Anápolis, Goiás.
With six launches planned for 2024, Hyundai promises to revolutionize the Brazilian automotive market. With renewed models and technological innovations, the South Korean brand is ready to win over Brazilian consumers. Whether it’s with spacious and sophisticated SUVs like the Palisade and Santa Fe or innovative electric cars like the Ioniq 5, Hyundai is demonstrating its commitment to quality and innovation. Hyundai’s future in Brazil looks promising, and consumers can expect many exciting new products in the coming years.
Hyundai Tucson: The Return Of An Icon
The Tucson, one of the cars that changed Hyundai’s paradigms in Brazil, is back and promises to win over the hearts of Brazilians. With a bold design, the new Tucson features a lighting setup divided into two levels, with daytime running lights positioned on the grille and near the hood, and headlights in the bumper. At the rear, the taillight has a bold design that wraps around the entire rear balance horizontally. Inside, the model offers a more refined interior finish and large screens for the instrument panel and multimedia. The price is expected to be around R$ 200,000, equipped with a 1.6 turbo engine delivering 177 hp and 27.7 kgfm of torque.
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The 2026 electric Vitara arrives in Brazil and proves that Suzuki is not leaving: 4×4 traction, 184 hp, 61 kWh LFP battery, 293 km range, R$ 259,000, and a trunk capacity of 224 L.
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Hyundai has unveiled the Boulder, a square SUV with a body-on-frame design, 37-inch mud tires, and carriage-style doors that seems to be made to take on the Ford Bronco and the Scout Traveller in the United States.
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The Toyota Hilux is R$ 75.5 thousand cheaper and bets on the 2.8 turbodiesel engine with up to 204 hp and 50.9 kgfm to catch up with the VW Saveiro, which leads with 4,472 sales.
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The new Renault Koleos has a screen exclusively for the passenger that is invisible to the driver, heated rear seats, and 29 assistance systems, but its Chinese competitors cost R$ 40,000 less and deliver more power.
Hyundai Santa Fe: A Renewed SUV
Another model returning to the Brazilian market is the Hyundai Santa Fe, now imported directly by Hyundai. With a distinctive look, the new Santa Fe impresses with dimensions close to those of a Toyota SW4, measuring 4.80 meters in length, 2.81 meters in wheelbase, 1.72 meters in height, and up to 1.78 meters in height. There are up to 1,275 liters of trunk space considering two people or 725 liters with five seats occupied. With three engine options, including a hybrid version, the Santa Fe promises to be an interesting choice for those looking for a high-performance and comfortable SUV.
Hyundai Palisade: The Top Of The Brand’s Range
The Hyundai Palisade arrives to be the flagship of the South Korean brand in Brazil. With an imposing and robust design, the Palisade is 10 cm longer than the Santa Fe, offering even more space and comfort for passengers. Under the hood, the highlight is the V6 3.0 Atkinson-cycle engine, which delivers 295 hp and 36.1 kgfm of torque, coupled with an eight-speed automatic transmission. The price is expected to be above R$ 400,000, reflecting the high level of sophistication and technology in the vehicle.
Ioniq 5: The Electric Hatch With A Unique Design
The Ioniq 5 arrives to revolutionize the electric car market with its “retro-futuristic” design. With lines inspired by cars from the 1980s, the Ioniq 5 is simultaneously nostalgic and futuristic. The new 2025 line, launched in South Korea, brings higher-capacity batteries with 84 kWh and improved range. In terms of power, the options range between 170 hp and 35.7 kgfm of torque and 306 hp and 61.7 kgfm of torque. With various configurations available, including rear-wheel and all-wheel drive versions, the Ioniq 5 promises to win over consumers seeking an electric vehicle with personality and performance.
New Kona: The SUV That Comes To Impress
The Kona, already known in the Brazilian market, is getting a new generation in 2024. With a modern and bold design, the New Kona promises to win over consumers looking for a compact SUV with style and technology. Available in hybrid and electric versions, the New Kona offers options for all tastes and needs. With up to 218 hp and 514 km of range in the WLTP cycle, the New Kona is an interesting option for those seeking an economical and sustainable vehicle.
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