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Sustainable Innovation in the Oil and Gas Sector: The Key to Cultural Transformation.

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Published on 03/10/2024 at 14:37
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Innovation in Oil and Gas: Seagems Highlights Cultural Transformation, Integration of Operational Technology and AI, and Adoption of Renewable Energies.

In the oil and gas sector, innovation has become one of the central pillars for advancing activities and processes. Seagems exemplifies this trend by promoting a profound transformation in its organizational culture to embrace new innovative approaches. Continuous investments in cutting-edge technologies are being made, aiming not only to optimize operational efficiency but also to ensure the safety and well-being of employees.

Seagems also highlights the importance of adapting to this new reality, where technological innovation is not limited to equipment or software but extends to the way teams interact and collaborate within the organization. This cultural adaptation is essential to keep up with the rapid transformations the sector is experiencing, especially as the integration of technologies such as artificial intelligence and renewable energies becomes increasingly common and necessary. The incorporation of these innovative practices underscores the company’s commitment to a more sustainable and efficient future, showing that the path to progress involves constant renewal and evolution.

Transformation and Innovation in the Oil and Gas Sector

The oil and gas sector is undergoing a significant transformation with the advancement of digitalization, driven by technological innovations such as artificial intelligence (AI). These changes have the potential to create a significant operational economy within the industry. According to Allied Market Research, the AI market in this sector could reach US$ 7.99 billion by 2031, with a projected annual growth rate of 13.5%. Predictive maintenance, which prevents failures before they occur, and the optimization of drilling operations are among the main applications of this technology, leading to safer and more efficient processes.

Changes Ahead: Betting on Innovation

In line with this transformation, Seagems, a Brazilian underwater engineering solutions company, is heavily investing in these innovations. The company aims to enhance the safety and efficiency of its offshore operations through new technologies. One of the main initiatives is the integration between Operational Technology (OT) and Information Technology (IT), allowing real-time monitoring of its vessels through cameras and sensors. This helps in adapting to new legal and regulatory requirements, ensuring that failures are quickly detected and prevented.

Digital Transformation and Organizational Culture

Fillipe Ferreira, Technology Director at Seagems, emphasizes that despite the prominent presence of technological innovations, a cultural transformation is essential for the success of these initiatives. He highlights that the internal environment must foster innovation, as culture is the foundation for success. At Seagems, collaborative platforms have been adopted that allow everyone to share their ideas in a simple and structured manner. It is vital to pay attention to tech-for-tech culture, avoiding the development or adoption of technology merely because it is new, but rather as a real solution to business challenges.

Cultural Change: A Step Towards the Future

Companies that adopt a culture open to innovation have a 1.5 times higher probability of success in their digital transformation initiatives, according to a study by Mendix. Adapting to cultural changes is fundamental, and Seagems is prepared for this. Strong leadership and an appropriate cultural approach are crucial for overcoming resistance to change. In 2023, a Gartner study revealed that 80% of organizations without clear KPIs for their digital transformations will not achieve the desired outcomes. Clarity in metrics is essential to guide these projects.

Data Quality: A Pillar of Innovation

Ferreira also emphasizes the importance of data quality for the success of any AI initiative. Collecting data is a simple task, but the real value comes from strategic analysis and understanding how to transform them into valuable insights. Artificial intelligence can only offer significant benefits when working with accurate data. This perspective allows for better-informed operational and strategic decision-making. Moreover, it is essential that the cost of implementing a new solution is justifiable in relation to the challenge being addressed.

Vision for 2025: Integration and Sustainability

Looking to the future, Ferreira forecasts that the integration of emerging innovations, such as the Internet of Things (IoT) and machine learning, will be crucial for driving automation and efficiency in the sector. Advanced digital platforms for simulations and remote monitoring will be in vogue. Ferreira also anticipates an increase in the share of renewable energies in the sector’s energy mix, with companies investing in clean solutions and carbon capture technologies, aiming to reduce their environmental footprint.

Adding by Subtracting: An Innovation Philosophy

Since 2023, Seagems has adopted the ‘Adding by Subtracting’ philosophy, focusing on simplifying processes to increase productivity and improve employee quality of life. In partnership with the SaaS platform Fiter, the company implemented the ‘Pulse of Happiness.’ This system, which uses AI and neuroscience, quickly assesses employee well-being and facilitates continuous improvements in the workplace. This methodological approach, based on E.S.S. (Eliminate, Simplify, Standardise and Automate), encourages a culture of adaptation, where employees are motivated to enhance their work routines.

Seagems: A Future Aligned with Innovation

As new technologies evolve, Seagems seeks not only to keep up with these changes but also to stand out for its effectiveness in implementing innovations. Understanding the importance of alignment between culture and technological transformation, the company ensures that the potential of innovations is maximized to achieve its strategic goals. Seagems operates in various locations, including Rio de Janeiro, Rio das Ostras, and Vienna. With a strong presence in the market, the organization is the result of a joint venture between Sapura Energy Behard and Paratus Energy Services Ltd, two giants of immense importance in their respective segments.

Source: © Imprensa SEAGEMS

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