Personalization Is The Key To Implementing Digital Innovations In Brazilian Agriculture

Written by Anna Carolina Cortez

Published on 26/09/2024 at 10:00

Updated on 26/09/2024 at 10:13

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Digital Accelerator Works Alongside Major Industries for Incorporating Different Types of AI in the Sector

Recife – Digitalization has reached various sectors of the Brazilian economy, including agribusiness. However, with such specific characteristics, tools need to be customized to truly address the pain points of industries and rural producers. In this context, Loomi comes in, a digital accelerator for tech, design, and business solutions, founded in 2020 by former students of the Federal University of Pernambuco, which works directly with major companies in the sector, such as BASF and BAYER, to bring various types of Artificial Intelligence (AI) into the reality of agriculture.

According to Gabriel Albuquerque, the company’s CEO, there has been significant advancement in digital tools in the sector, but it is necessary to understand that off-the-shelf products do not fit the routine of the field. “We are talking about a universe where each company is a world. Each business depends on a territory model, a harvest time, and a specific climatic condition. So, the first step for anyone wanting to offer technology to this sector is to understand the real needs of each client. And that is what Loomi delivers today: customization,” he reveals.

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Among the products that have received the most acceptance in the sector, the spokesperson highlights the different types of artificial intelligence. Generative AI, which became famous worldwide through platforms like ChatGPT, is used in agribusiness to assist in training, ensure greater revenue predictability, sales control, product recommendation, and everything that contributes to the digitalization of the relationship between the end consumer and the industry.

Additionally, farms and rural producers benefit more from two other technology models: predictive AI, which assists in weather forecasts, harvest predictions, grain quantity, future sales forecasts, among many other possibilities, always through the intersection of historical, climatic, and market data; and analytical AI, which is widely used for analyzing grains, leaves, and seeds.

“To give you an idea, we currently have a client using analytical AI to analyze pests in crops through images. With the solution we developed, they can upload images of leaves that show any type of problem into the system, and the AI will compare it with the database to, in a few minutes, guide the producer on which disease is affecting their crop. It’s technology being used to save time and unnecessary costs,” he comments.

Headquartered in Recife, the company has delivered over 300 projects, impacting more than nine countries, and has, within the agribusiness segment, the ability to understand each reality as a significant differential. “We engage clients with lower technological maturity, introducing our products and applications, and we manage to accelerate a digitalization process that, many times, would take years. By listening to the needs of each company, we can propel businesses into the future,” the CEO of Loomi concludes.

To learn more about the company, visit https://loomi.digital/

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Personalization Is The Key To Implementing Digital Innovations In Brazilian Agriculture

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