Personalization Is The Key To Implementing Digital Innovations In Brazilian Agriculture

Written by Anna Carolina Cortez

Published on 26/09/2024 at 10:00

Updated on 26/09/2024 at 10:13

Seja o primeiro a reagir!

Digital Accelerator Works Alongside Major Industries for Incorporating Different Types of AI in the Sector

Recife – Digitalization has reached various sectors of the Brazilian economy, including agribusiness. However, with such specific characteristics, tools need to be customized to truly address the pain points of industries and rural producers. In this context, Loomi comes in, a digital accelerator for tech, design, and business solutions, founded in 2020 by former students of the Federal University of Pernambuco, which works directly with major companies in the sector, such as BASF and BAYER, to bring various types of Artificial Intelligence (AI) into the reality of agriculture.

According to Gabriel Albuquerque, the company’s CEO, there has been significant advancement in digital tools in the sector, but it is necessary to understand that off-the-shelf products do not fit the routine of the field. “We are talking about a universe where each company is a world. Each business depends on a territory model, a harvest time, and a specific climatic condition. So, the first step for anyone wanting to offer technology to this sector is to understand the real needs of each client. And that is what Loomi delivers today: customization,” he reveals.

ARTICLE CONTINUES BELOW

See also

Among the products that have received the most acceptance in the sector, the spokesperson highlights the different types of artificial intelligence. Generative AI, which became famous worldwide through platforms like ChatGPT, is used in agribusiness to assist in training, ensure greater revenue predictability, sales control, product recommendation, and everything that contributes to the digitalization of the relationship between the end consumer and the industry.

Additionally, farms and rural producers benefit more from two other technology models: predictive AI, which assists in weather forecasts, harvest predictions, grain quantity, future sales forecasts, among many other possibilities, always through the intersection of historical, climatic, and market data; and analytical AI, which is widely used for analyzing grains, leaves, and seeds.

“To give you an idea, we currently have a client using analytical AI to analyze pests in crops through images. With the solution we developed, they can upload images of leaves that show any type of problem into the system, and the AI will compare it with the database to, in a few minutes, guide the producer on which disease is affecting their crop. It’s technology being used to save time and unnecessary costs,” he comments.

Headquartered in Recife, the company has delivered over 300 projects, impacting more than nine countries, and has, within the agribusiness segment, the ability to understand each reality as a significant differential. “We engage clients with lower technological maturity, introducing our products and applications, and we manage to accelerate a digitalization process that, many times, would take years. By listening to the needs of each company, we can propel businesses into the future,” the CEO of Loomi concludes.

To learn more about the company, visit https://loomi.digital/

0 Comentários

Mais recente

Mais antigos Mais votado

Feedbacks

Visualizar todos comentários

Personalization Is The Key To Implementing Digital Innovations In Brazilian Agriculture

Seen from space, an image taken by an astronaut shows an unlikely oasis in the Saudi Arabian desert, protected by a terrain that slows the advance of sand, surrounded by green circles, remnants of an extinct lake and nearly 10,000 years of preserved history.

The oldest tree in the world, alive since before the birth of Jesus Christ, is cut down in a scientific study and the case changes environmental preservation rules.

An entire island in the Pacific wants to surround itself with a colossal barrier against the ocean to try to escape increasingly violent waves and not be swallowed by the sea in the coming decades.

After ten days orbiting the Moon, science confirms that the astronauts of the Artemis II mission return with altered bodies.

Peru built a tunnel at an altitude of 4,738 meters cutting through the Andes Mountains, and the road leading to it reaches 4,818 meters, making it the highest paved road in the entire world.

In the Saudi Arabian desert, the world’s largest green hydrogen plant is 80% complete and will use 4 gigawatts of solar and wind energy to produce 600 tons of clean fuel per day when it opens in 2027.

The CEO of Honor in Spain says that smartphones will change with AI, foldables, and even robot phones; the component crisis is making cheap models more expensive in 2026 and shifting the focus to premium.

Vale and BHP must pay R$ 7 billion on April 30, the largest installment of the Mariana agreement, which totals R$ 170 billion over 20 years.

While the world felt the pinch of rising oil prices, oil companies pocketed at least $23 billion extra from the crisis in Ormuz.

Kia notifies Chinese manufacturer selling the cheapest electric vehicle in Brazil for misuse of the names EV2 and EV3.

IBGE data shows that Brazilians are increasingly far from owning their own homes: rents are skyrocketing, apartments are taking over the capitals, and the Selic rate at 15% makes financing almost prohibitive.

Lula called the tax on t-shirts irrational, then sanctioned the law, and now with the elections approaching, the government is reopening the debate on revoking a tax that has already raised billions and divides ministries, industry, and consumers.

Personalization Is The Key To Implementing Digital Innovations In Brazilian Agriculture

Seen from space, an image taken by an astronaut shows an unlikely oasis in the Saudi Arabian desert, protected by a terrain that slows the advance of sand, surrounded by green circles, remnants of an extinct lake and nearly 10,000 years of preserved history.

The oldest tree in the world, alive since before the birth of Jesus Christ, is cut down in a scientific study and the case changes environmental preservation rules.

An entire island in the Pacific wants to surround itself with a colossal barrier against the ocean to try to escape increasingly violent waves and not be swallowed by the sea in the coming decades.

After ten days orbiting the Moon, science confirms that the astronauts of the Artemis II mission return with altered bodies.

Peru built a tunnel at an altitude of 4,738 meters cutting through the Andes Mountains, and the road leading to it reaches 4,818 meters, making it the highest paved road in the entire world.

In the Saudi Arabian desert, the world’s largest green hydrogen plant is 80% complete and will use 4 gigawatts of solar and wind energy to produce 600 tons of clean fuel per day when it opens in 2027.

The CEO of Honor in Spain says that smartphones will change with AI, foldables, and even robot phones; the component crisis is making cheap models more expensive in 2026 and shifting the focus to premium.

Brazilian producers are leaving Roraima to plant in Guyana, where the government offers land on concession and does not charge taxes, while in Brazil the harvest faces high interest rates and a bureaucracy that hinders even the use of the rivers.

Russia culls nearly 100,000 cattle, China confirms outbreak, and fears of foot-and-mouth disease grow with an impact that is already worrying the entire world.

The 2026 olive harvest in RS skyrockets and promises 1 million liters: after two bad years, the weather helped, 110 municipalities are harvesting, and Brazilian olive oil is trying to become a source of pride in the domestic market.

Agricultural drones can already spray up to 500 hectares per day in Brazil, reduce costs, and prevent losses, but they require an investment of up to R$ 300,000, planning, extra batteries, and care to avoid crashing into the crops.

Corn outside the window may dry out in May and June: rain will only last until the end of April, El Niño is still uncertain, and three waves of polar air may bring strong frosts as early as the second half of May.

Vale and BHP must pay R$ 7 billion on April 30, the largest installment of the Mariana agreement, which totals R$ 170 billion over 20 years.

While the world felt the pinch of rising oil prices, oil companies pocketed at least $23 billion extra from the crisis in Ormuz.

Kia notifies Chinese manufacturer selling the cheapest electric vehicle in Brazil for misuse of the names EV2 and EV3.

IBGE data shows that Brazilians are increasingly far from owning their own homes: rents are skyrocketing, apartments are taking over the capitals, and the Selic rate at 15% makes financing almost prohibitive.

Lula called the tax on t-shirts irrational, then sanctioned the law, and now with the elections approaching, the government is reopening the debate on revoking a tax that has already raised billions and divides ministries, industry, and consumers.