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Personalization is the secret to implementing digital innovations in Brazilian agriculture

Published 26/09/2024 às 10:00

Digital accelerator works alongside large industries to introduce different types of AI into the sector

Recife – Digitalization has reached the most varied sectors of the Brazilian economy, including agribusiness. However, with such specific characteristics, tools need to be customized so that they can actually solve the problems of industries and rural producers. This is where Loomi comes in. It is a digital accelerator for tech, design, and business solutions, created in 2020 by former students of the Federal University of Pernambuco, which works directly with large companies in the segment, such as BASF and BAYER, to bring various types of Artificial Intelligence (AI) to the reality of agriculture. 

According to Gabriel Albuquerque, CEO of the company, There has been a great advance in digital tools in the sector, but it is necessary to understand that ready-made, off-the-shelf products are not suitable for the routine in the field.We are talking about a universe where each company is a world. Each business depends on a specific territory model, harvest time, and climate conditions. So, the first step for anyone who wants to work offering technology to this sector is to understand the real needs of each client. And that is what Loomi delivers today: customization.”, he reveals. 

Among the products that have been most well-received by the sector, the spokesperson highlights the different types of artificial intelligence. Generative AI, which became famous worldwide through platforms such as ChatGPT, is used in the agricultural industry to assist in training, ensure greater revenue predictability, sales control, product recommendations and everything that contributes to the digitalization of the relationship between the end consumer and the industry. 

Farms and rural producers benefit more from two other technology models: predictive AI, which helps with forecasts of climate, harvest, quantity of grains, forecasting future sales, among many other possibilities, always through the cross-referencing of historical, climate and market data; and analytical AI, which is widely used to analyze grains, leaves and seeds. 

"To give you an idea, we currently have a client who relies on analytical AI to analyze pests on plantations through images. With the solution we developed, the client can enter images of leaves that present some type of problem into the system and the AI ​​will cross-reference them with the database to, in a few minutes, guide the producer on which disease is affecting his plantation. This is technology being used to save time and unnecessary expenses."He says. 

Headquartered in Recife, the company has delivered more than 300 projects, which have impacted more than nine countries, and has, within the agricultural segment, the ability to understand each reality as a major differentiator.We reach clients with less technological maturity, bringing our products and applications and we are able to accelerate a digitalization process that would often take years. By listening to the needs of each company, we are able to accelerate companies into the future.", concludes Loomi CEO.

To learn more about the company, visit https://loomi.digital/

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Anna Carolina Cortez

Anna Carolina Cortez, journalist and press officer

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