The 'Hilux of Jac': Automaker Announces Hunter Pickup, Rival of S10 and Ranger, With Diesel Engine and Aggressive Price

The ‘Hilux of Jac’: Automaker Announces Hunter Pickup, Rival of S10 and Ranger, With Diesel Engine and Aggressive Price

Written by Bruno Teles

Published on 09/06/2025 at 13:07

JAC Hunter, a “Hilux da Jac”, chega ao Brasil com motor diesel e preço agressivo para desafiar S10 e Ranger

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With a Payload Capacity of 1,400 Kg and an Audacious Cost-Benefit Proposal, the JAC Hunter Arrives in the Country. But Does the JAC Hilux Live Up to Its Name?

JAC Motors is entering the competitive mid-size pickup segment in Brazil with the launch of the Hunter. The pickup arrives with the ambition to carve out space in a market dominated by established models, and has already been nicknamed “JAC’s Hilux”.

Get to know the JAC Hunter in detail. We will explore its merits, its price positioning, its payload capacity, and whether it has what it takes to compete on equal footing with the giants Chevrolet S10, Ford Ranger, and the legendary Toyota Hilux.

What is the JAC Hunter? The Pickup That Earned the Nickname “JAC’s Hilux”

The JAC Hunter marks the brand’s debut in the mid-size pickup segment in Brazil. It is built on Stellantis’ global F70 platform, the same as the Peugeot Landtrek, resulting from joint development with the Chinese manufacturer Changan.

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The nickname “JAC’s Hilux” sets a high standard for comparison. It invokes the reputation of durability and reliability of the Toyota Hilux. On one hand, this grants the Hunter instant recognition. On the other, it imposes substantial pressure for the model to deliver a level of toughness that justifies this association.

Performance and Capacity: The Diesel Heart of JAC’s Pickup

The 'JAC's Hilux': automaker announces Hunter pickup, rival of S10 and Ranger, with diesel engine and aggressive price

JAC’s strategy for Brazil focuses on the version with a 2.0 turbo diesel engine. This engine delivers 191 hp and 46.9 kgfm of torque. It is mated to a renowned ZF eight-speed automatic transmission, a point that adds perceived quality to the package.

The main differentiator of the Hunter is its payload capacity. With 1,400 kg, it is significantly above most competitors, which usually carry around 1,000 kg. For off-road, the pickup comes with 4×4 traction with low range. However, the original tires are more suitable for asphalt.

Design and Technology: The Equipment Package of JAC Hunter

Visually, the JAC Hunter aims to convey robustness. Its front features an imposing grille and futuristic LED headlights. The alloy wheels are 18 inches.

Inside, the pickup offers leather upholstery, a sunroof, and electric adjustment for the driver’s seat. The infotainment system has a 13-inch screen, compatible with Apple CarPlay and Android Auto. The instrument panel is semi-digital, with a 7-inch display. In terms of safety, the Hunter comes standard with six airbags and a 360-degree panoramic camera.

JAC’s Pricing Strategy and Its Challenges

Market experts and analysts point out that JAC Hunter’s main strategy is its aggressive pricing. With launch prices starting at R$ 239,900, it is positioned well below direct competitors with similar equipment, which easily exceed R$ 300,000.

However, this cost strategy has its trade-offs. Experts highlight the absence of Advanced Driver Assistance Systems (ADAS), such as autonomous emergency braking and adaptive cruise control, in the Brazilian diesel version. JAC’s main challenge, according to analyses, will be to build consumer trust in a new brand in the segment and expand its dealership and after-sales network to compete with established giants.

Is ‘JAC’s Hilux’ a Strong Competitor for Established Pickups?

The JAC Hunter arrives in Brazil with a clear value proposition. Its strengths are its competitive price, impressive payload capacity, and a generous list of standard equipment.

It is ideal for the pragmatic buyer who prioritizes work capacity and cost-effectiveness. Its main weakness is the lack of a consolidated reputation for durability and a smaller support network compared to Ford, Chevrolet, and Toyota. The JAC’s Hilux has the potential to carve out its space, especially among businesses and users who need a pickup that can “take a beating,” but only time will tell if it can truly threaten the reign of market leaders.

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Cesar Pimenta

#143582

17/06/2025 08:49

Quem comprar já sabe que vai esperar por meses quando precisar de peças.

Responder

Nelson

#143185

12/06/2025 13:12

O problema dos equipamentos fabricados por chineses é a falta de credibilidade jamais pode se comparar uma picape dessa com uma picape Toyota não tem a mesma durabilidade não tem a mesma confiabilidade e no pós-venda vai despencar o preço isso se a fábrica não abandonar o país dentro de cinco anos.

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Waldi

#143107

11/06/2025 18:43

Não compraria, a JAC Brasil, não tem credibilidade. Pós venda destrutiva e inconsequente.
Já tem créditos sobre isto.
Não tem compromissos.

Responder

The ‘Hilux of Jac’: Automaker Announces Hunter Pickup, Rival of S10 and Ranger, With Diesel Engine and Aggressive Price

With a Payload Capacity of 1,400 Kg and an Audacious Cost-Benefit Proposal, the JAC Hunter Arrives in the Country. But Does the JAC Hilux Live Up to Its Name?

What is the JAC Hunter? The Pickup That Earned the Nickname “JAC’s Hilux”

Major Oil, Gas, and Energy Event Will Take Place in Brazil: Macaé Energy Will Gather Petrobras, Equinor, Prio, Among Other Suppliers and Energy Executives for Business, Networking, and Employment Opportunities

Performance and Capacity: The Diesel Heart of JAC’s Pickup

Design and Technology: The Equipment Package of JAC Hunter

JAC’s Pricing Strategy and Its Challenges

Is ‘JAC’s Hilux’ a Strong Competitor for Established Pickups?

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The ‘Hilux of Jac’: Automaker Announces Hunter Pickup, Rival of S10 and Ranger, With Diesel Engine and Aggressive Price

With a Payload Capacity of 1,400 Kg and an Audacious Cost-Benefit Proposal, the JAC Hunter Arrives in the Country. But Does the JAC Hilux Live Up to Its Name?

What is the JAC Hunter? The Pickup That Earned the Nickname “JAC’s Hilux”

Major Oil, Gas, and Energy Event Will Take Place in Brazil: Macaé Energy Will Gather Petrobras, Equinor, Prio, Among Other Suppliers and Energy Executives for Business, Networking, and Employment Opportunities

Performance and Capacity: The Diesel Heart of JAC’s Pickup

Design and Technology: The Equipment Package of JAC Hunter

JAC’s Pricing Strategy and Its Challenges

Is ‘JAC’s Hilux’ a Strong Competitor for Established Pickups?

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At over 8,800 meters above sea level, the summit of Mount Everest is made up of rocks that originated at the bottom of an ocean about 500 million years ago and were pushed to the highest point on Earth by the collision of tectonic plates.

Piauí will produce a new fuel that replaces diesel without needing to change anything in the truck’s engine and reduces pollutant gas emissions by half: truck drivers from all over the Northeast are already celebrating the news that will arrive later this decade.

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